One of the common themes in group is SEO (Search engine optimization). How do I get my website seen by Google? I’ve installed an SEO Plugin but I don’t know what to do with it….so they end up doing nothing!
SO I though it would be useful to write a blog about it.
By using SEO functions properly for each post & page, you can definitely improve your search rankings. There is a lot you can do to optimise your blog posts, so they can perform better in search results, so this article will show you just that. It’s a WordPress SEO tip for beginners, I will show you how to properly use SEO functions in WordPress posts.
On my blog (yep this one) I use a plugin called Yoast (I’ve attached a sign up at the bottom so that you can grab your beginners guide to using it and setting it up)
Choosing a Focus Keyword
What the hell is a focus keyword I hear you cry!
Well, a focus keyword is the main keyword that you are hoping people will look for and find your post. If your blog is in a competitive niche then chances are that you will be competing with many other established and reputable publications for popular keywords. Always remember that your audience is a human not search engines. So think about what people will be typing into Google to find what you offer.
For example….. this article is titled “What is SEO – SEO for beginners
Therefore my focus keyword will be ‘SEO for beginners’ This is what I believe newbies to SEO will be searching for.
Here’s another example:
WordPress SEO by Yoast allows you to choose a focus keyword for your individual posts. It also helps you find similar keywords as you type your focus keyword.
Once you have chosen a focus keyword for your post, WordPress SEO will show you how many times you have used the keyword in different areas of your post.
A good SEO friendly post title is human readable, contains your focus keyword and is within the 70 characters limit.
However, it also needs to be catchy. When your page appears in the search results, a user will decide whether or not they want to click on it based on the SEO title and the description in the search snippet. The description part may change as search engines display the most relevant part of your article as the description. But the title will remain the same. Make sure your SEO title describes exactly what people will get if they clicked on the link.
Post SEO Meta Description
Some SEO experts believe that Meta description tag on a page has become irrelevant. However, many others would disagree. I’d still recommend using meta description for all of your posts. A good meta description can explain a lot more about an article. Meta Description is also shown in social media sites like Facebook, Google+, and in Twitter via Twitter Cards.
Having said that, you want to make sure that it is helpful. You also want to make sure that you at least mention your focus keyword in the meta description for search purposes. The character limit for Meta Description is 155 characters. Try to stay within that limit or your meta description will be truncated after 155 characters. Try to use your focus keyword earlier in the meta description rather than later.
Categories v Tags
So on a post you’ll have two things, categories and tags.. and a lot of people fail to understand the difference between the two. So what is the difference? What’s the optimal number of WordPress categories? How many is too many? Is it okay to assign one post in multiple categories? Is there a limit of tags we can assign to each post?
So the easiest way I can think of describing the difference is that Categories is your chapters at the beginning of the book and tags is your index at the back of your book.
I’d suggest assigning your blog post to around 2 categories (no more), and no more than 10 tags. So your tags will be the keywords that appear throughout your post.
So for example if you’re writing a blog post on personal training. Your categories could be, home workout, recipes, equipment. Your tags would be sit ups, squats, porridge, wholemeal bread, weights, water bottle.
I hope that quick guide has helped!