How to cover your ass when selling online

Ok so you want to sell your products, courses, events blah blah online. You have a gorgeous website set up, you’ve spent weeks making it look beautiful, thinking about the perfect copy that will enchant your potential customers.

I bet you’ve forgot one thing, the legal boring dull bit… Terms & conditions…and not to mention your privacy and cookie policies.

You’re probably thinking well “no one even reads it” “I’m just a small business” “it’s just boring anyway”

These are all valid points, but yep, you REALLY REALLY do need these on your website, in fact, it’s probably the most important, if not THE important part of your site.

Terms and Conditions <yawn>

100% the dullest page on your site, however, this sets out the rules of using your website, however, there’s actually no legal requirement for defining terms and conditions.

(NOTE: If you are gathering user’s personal data, you are required by law to have a formal Privacy Policy – even if you don’t have a Terms and Conditions page.)

Terms and Conditions may not be required by law, but it’s still a savvy thing to include.

These pages can limit your liability and cover your ass if a customer decides take you to court, as well as protect your rights to the content you’ve added to your website.

If you’re ever facing a legal battle (hopefully not!), a court will look at your website terms & conditions to determine the contractual terms between you and the customer. So when you’re writing them, make sure you have this in the forefront of your mind.

So what should I include?

The actual content included will be specific and unique to your own website and the type of content you supply. However, if you look around within your own niche/industry you’ll find that they’re pretty much the same.

Limit Liability

So this is basically a section where you hold your hands up and waiver any liability from errors within your web content, really what you’re saying is that you can’t be held responsible for any errors in content.

So this will apply to anyone commenting on pages, blog posts etc,

Copyright

You should always include a notice about copyright/trademark. For example, “Copyright © 2016. www.yourwebsite.com.”

Privacy Policy

If you are collecting any information from your customers (such as email addresses or credit card information), then THIS IS a legal requirement. This outlines how information will be used – check out mine as an example

Set Governing Law

This bit is to mention where your website is operating from in terms of the governing law (state/province and country).

For example, “These terms and conditions are governed by the laws of England and Wales”

But I don’t really know where to start! HELP!

If you’ve never put terms & conditions together before, it can feel scary and overwhelming. It doesn’t have to be! there are easy peasy solutions….

1. Copy someone else’s

Ok, I don’t actually mean copy it word for word. That is NEVER a good idea. however, you can use it as a guide and amend according to your own business requirements and rules.

2. Use a Terms and Conditions Generator

Hope onto Google and search for “Terms and Conditions generator” and you’ll see loads of sites to choose from that will do just this for you – generate Terms & Conditions.

Again though, be sure to read through it and make sure it covers everything we’ve already gone over.

3. Get a solicitor to do it for you

If you’re really not sure and still scared, then the best thing to do is to find a solicitor you can work with to put together your own Terms & Conditions. Obviously prices will vary but ask around your network to find a reliable company.

 

Case Study: Dawn moves into the digital world

Case Study: Dawn moves into the digital world

Let me start by saying I LOVE MY JOB!!

I just love love love working with clients and blowing their minds!!! Gosh that sounds so anal I know but really, when I work with clients who are so comfortable doing what they do in a physical capacity. Whether it being speaking, teaching, coaching etc in a classroom, on stage…whatever, and then they ask me to help them get online, I just love it!!!!

This is exactly what happened this month.. well yesterday was go live actually.

When Dawn contacted me she was just overwhelmed by the thought of having to move her business online. She had a website www.dawnbreslin.com, but it just wasn’t working for her. She wasn’t sure how to get things up and sell them to the big wide world.

Dawn Breslin, is absolutely amazing at what she does. She regularly features in the Psychologies magazine, she’s a Hay House author, speaker, tv & radio presenter.

Dawn realised that she needed to be able to deliver her coaching online. It’s the way it’s going now isn’t it? But she just didn’t know how.

TA DA.. Tech Angel to the rescue!!

I re-vamped her site and just brought it to life. A nice, fresh look, full of visuals, just how she asked.

This week we also launched her very first online course!! Well actually two courses!!!

Introduction to Harmonizing Life Design and Mindfulness for beginners with Maggie Kay. I am so proud of her.

We created brand new sales pages, added a shop to her website and dished out a gorgeous campaign via Mailchimp…

This is just the beginning of her journey, and much more to come! Head over to her website www.dawnbreslin.com to check it out!

If you would like to discuss how you too can set up your material online to generate a passive income, then get in touch now!

5 Tips To Writing Better Copy

5 Tips To Writing Better Copy

Writing web copy for your website is an important part to make sure that you educate your readers to the extent that they can possibly buy something from you or join your list.

Writing better copy than you normally can could help tremendously when you’re trying to get sales and develop yourself as an expert. If you need some instant help, here’s 5 tips to writing better copy.

Proofread

Proofreading your work can help a lot with your success at writing good copy. Most people tend to write good articles with the best content, but they don’t really know how to write grammar free.

 

Read outloud

Proofreading outloud is often thought of as weird and useless. You can actually capture up to 70% more of your mistakes when you read your articles outloud.

 

Explain how it can help them

People just want to find something that will help them, and when you’re writing web copy, you need to make sure that you tell them how this service or product is going to *help* them.

When you explain everything in a concise and powerful manner, they will respond better to what you’re trying to offer.

 

Format (but not always)

Formatting is a great way to get your copy done quickly and almost instantly. The only problem that you may experience is that not formatting your articles may give you better ideas than you thought.

So, make sure to format your web copy, but don’t format everything all the time so you can let your natural words flow through.

 

Read sales pages

When you read other convincing sales pages of other products, try looking at the way the copy was written. Pay attention to the detail as to how they deliver what the product is offering.

 

These 5 tips to writing better copy are extremely effective. Each one can be done and followed, and following them in your writing can make you a better writer than you thought.

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Sell and make money effortlessly and efficiently

Over these past few weeks I’ve been so busy (hence no blog posts), I’ve been really busy working on affiliate programmes and wordpress sites. Which I love!

 

I just wanted to share with you a couple of really cool plugins for WordPress that I have come across (thanks to Alicia Cowen for the tip!)

First is my very Favourite plugin!! is WordPress Affiliate Platform. If you’re familiar with Affiliate Programmes this might excite you a little.

If you’re not familiar with affiliate programmes, well basically Affiliate marketing is a way of selling products and receiving a commission in return. So you sell someones product from your website using a unique URL and you generate commission in return. Great way to get extra income.

Well, the WordPress Affiliate Platform is a way for you to offer your visitors a chance to earn income by selling YOUR products! cool huh?

No need to spend $99 a month to use 1shopping cart (sorry guys!) for the small ONE OFF fee of $49.95 you can set up your own affiliate program right from your wordpress site! and believe me, it’s SO simple to set up! bye bye 1shopping cart, this is the way forward!

PLUS it integrates seamlessly with Paypal, Mailchimp and Aweber!! LOVE IT – yeah ok you’re using 3 systems now instead of 1 but you’re saving your pennies and my opinion it’s much more flexible than using 1shopping cart, they’re so restrictive in design! bugs me.. and a lot of my clients are already using it and love it.

The second is from the same developers and it’s WP E-store. Again, completely by-passing the big e-commerce platforms, for the same price as the Affiliate Platform you can get your hands on this amazing powerful yet simple plugin to sell products right from your website.

You can develop a whole shop front, or you can add buttons and products within pages or posts simply by using shortcodes.

Again, it integrates amazingly well with Paypal and Aweber and you can set your own autoresponder based on individual products (something 1shopping cart can’t/won’t do!) and subscribe people to your lists in Aweber on a per product basis!

Go and check them out and see for yourself.

Got any questions about these two plugins? just ask and I’ll be more than happy to answer any questions for you.

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