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A great question I get asked ALL of the time! So I wanted to share my strategy with you of how I use them differently, but yet sometimes the same.
I see my Facebook page is an extension to my Website, aside from my blog, it’s fairly static, so I use my Facebook page as a place to broadcast my offerings, my services, a place to demonstrate my knowledge by sharing articles, tips, and raise awareness of my business. It’s a place where I can be visible, and a place where I start warming up prospective clients.
My Facebook group is a real community. It’s not all about me posting things, it’s a place for members to post too. It’s much more of a two way dialogue. Of course I still post similar (sometimes the same content as my page) but it’s less about what I can offer, it’s more about my knowledge, sharing my knowledge in a much more in-depth way.
So I’ll typically post questions, action based posts i.e getting members to interact with me. Asking them what’s going on in their world, what promotions THEY have. I use it as a space to help members grow their business.
So you can see straight away that Facebook pages are more about YOU, demonstrating YOUR skills, where a Facebook group is a community and becomes about how YOU can nurture and build relationships with your soul mate clients at a much more personal way.
Imagine your Facebook page is the shop window and your group is the inside of your shop….
If you’re struggling with what to post where, then comment on the blog post and we can work through it.
If you haven’t got a group then why not sign up to my FREE 7 Day Challenge HERE
The true meaning of passive income, and why I’m able to step away from my business and still make money
If you know me, you’ll know only too well how much I rave about passive income and the importance that is in anyone’s business.
It’s all good and well serving your clients, working with them day in day out, but jeez that’s exhausting. You might have two big clients on your books that take up all your time and you’re happy generating that level of income. But what if one day one of those clients shuts shop? You’re left with half of your previous income and no backup plan.
I’m guilty of that. Hustling hard, bagging a client, then they leave and I’m right back to square one, skint and hustling again. It’s not really a basis for a strong business. Plus there’s only 24 hours in a day, no one can work all of those, we need to sleep (sometimes eat) and turn our head to acknowledge our families every now and again..
So you know, I truly believe having a form of passive income in your business is truly a must have. Something that you can’t or shouldn’t negotiate on.
I don’t even mean a product, or a single course because you’re always, forever chasing sales.
What I mean is recurring income, every single month. That even when you step away from your business, that money is still coming into your bank.
This year was my year to do that. I built my VIP Tech Angel Club, and now have amazing, powerful, go getting women who are not scared to invest in their business, in themselves paying to be part of such an amazing community every single month.
I can now comfortably step away from my business for 2, 3, 4 weeks knowing they will still be there (I’ve prepared them with TONS of content), and knowing I’m still getting money in the bank.
See, with this in place, I can still work with my 121 clients, and it doesn’t matter if they go (OK it does because I adore all of my clients), but what I mean is, with a passive income stream behind me I have a cushion of income every single month.
So do you have that in the pipeline for 2018? come and tell me about it…
To help you on your way I’ve got two amazing FREEBIES for you to get your hands on:
Free 7 day Challenge – Grow your own ENGAGING Facebook Group full of raving fans and 5 Day Membership Money Maker Roadmap Challenge
Instagram is a fun way to stay in touch with your niche and get in front of your target audience. It’s easy, it’s convenient, and everything happens right on your smartphone. That makes it easy to do all your “Instagramming” on the run while you go about your busy day. You can work on growing your business through this popular app while you’re waiting at the office, in line at the grocery store, or even when you’re sitting in traffic.
While it is very easy to get started with Instagram, to make it work for marketing and see some measurable results, there are a few things you have to get right. Here are my top 10 tips for using Instagram to market your business.
Tip #1 – Use High-Quality Images
Instagram is very visual. If you don’t get the picture right, people will scroll right past it. Use good images to grab their attention.
Tip #2 – Post Niche Specific Content
It’s easy to run after the latest fad or idea to get more followers and increase your overall popularity. Don’t get off track. Stick to your niche and what your potential customers want to see, not the cute dog pictures that get you the most hearts.
Tip #3 – Use Hashtags in A Smart Way
Hashtags are a great way to connect content and help people find what they are looking for. Being specific helps you here as well.
Tip #4 – Encourage Your Audience And Customers To Post For You
You’ll grow your following much faster and increase your reach with a little help. Encourage your followers and particularly your customers to post for you. Encourage them to share pictures of how they use your products or services. Give them hashtags to use, and don’t forget to thank and reward them for their help.
Tip #5 – Use Your Profile And Profile Link Wisely
Your profile is important. Refer people to it and the link to click from your image captions. Change it as needed and make sure it’s always up- to-date.
Tip #6 – Use Instagram To Tell Your Story
We respond to and remembers stories much better than facts. Use our images to tell stories.
Tip #7 – Give Them A Reason To Click Through
Make a good offer and write a strong Call to action if you want them to click through to your site.
Tip #8 – Create And Track Easy Links
Create easy to remember and type links. Track how often they are clicked on from Instagram, so you know what works and what doesn’t.
Tip #9 – Do More Of What’s Working
Track your progress and analyze the posts that work well for you. Do more of that.
Tip #10 – Engage And Communicate With Your Future Customers Social media
– including Instagram isn’t just about getting out there in front of your target market. It’s about engaging with them. Encourage comments, pay attention to your followers’ posts and use Instagram as a two-way communication tool.
I’ve worked with many businesses who want to develop online. Sometimes they’re complete newbies and all the tech stuff just makes them ill, or they might know exactly how to do it all, but perhaps don’t have the time, or they don’t have the interest in doing it. They just want it done.
Sometimes, they’re in between and come to me for advice and guidance on the best way forward.
Knowing how to start your business online without headaches is really important to the long term success of your venture, so I’ve come up with my top 10 things that people do a LOT, and how to avoid them.
1 – Waiting too long to launch/ Product service
Yep, number 1 on my list is waiting too long to actually launch! Just get it done already. You don’t need to have everything perfect. You don’t even need a website. Just start gathering your audience and get seen.
2 – Launching the wrong type of product/Service
You might think the product or service you’re offering is perfect. But does your audience? Knowing exactly what they need and want is THE most crucial element of your business. The last thing you don’t want to happen is spend hours, weeks, months on making everything perfect only to find out that no one buys. Gather your audience and ask them!
3 – Not knowing your audience well enough
Before you can ask your audience what they need and want, you need to be super clear on who they are. Their age, sex, are they male/female, both? what they like, dislike, what their problems are, what do they struggle with, where do they hang out?
You might have a few, but think about THE PERFECT customer, the ones that make your heart sing, the ones that make you want to jump out of bed in the morning.
Be as clear as possible. Once you’ve nailed that, then you’re laughing.
4 – Not listening to what they want
So you know who they are, you’ve asked them what they really want, listen to them! Like I said before, you might think what you’re offering is perfect, on your head be it if you still continue to launch your product/service if it’s no what they are asking for.
5 – Not being unique – What makes you stand out from the rest?
What makes you different? What makes you stand out from the other business who does the same as you? Why should people buy from you and not them?
Make this clear in your marketing.
6 – Lacking in passion – you need to love what you do
Maybe the initial concept is not what you clients need, so you’ve had to change your plan slightly. Whatever you decide to do, you need to LOVE IT! Lacking in passion for the business you have, the flame will soon die out, along with your business.
7 – Thinking it’s going to be easy
I always get the ‘oh you’re so lucky working for yourself’ I don’t see it as lucky. I see it as bloody hard work! Always marketing myself, always making sure I’m visible, answering emails at 11pm at night when I’m lying in bed. Always working, never being able to switch off.
Running a business online is tough BUT worth it! I LOVE what I do, I know my customers love what I do, and I know the NEED and WANT the services I provide.
8 – Trying to do everything yourself
It’s the easiest thing in the world to do, think you’re superwoman, trying to do everything yourself. Trust me, the only want to grow you business is by building a team. Get people on your side who knows what they’re doing, find someone who is good at building websites, you might be able to do it, but an expert can do it twice as fast… (that’s just an example) Stick to what you know, stick to what you’re good at.
9 – Wasting time and money on the wrong tools
Gosh, I’m guilty of this one. Wasting money on the tools I don’t really need, or thought I did but never used them, or maybe not sure how! I’ve wasted endless of hours I will never get back on online platforms that promised the world, and just never got to see the time of day.
I now use a handful of platforms, know them inside out and use them with all of my clients too.
10 – Not believing in yourself
Mindset is a biggie, You need to know you’re blinking good at what you do! It’s true what they say, a positive mindset will attract positive things.
It’s easy to feel disheartened when a product launch goes flop, just do it again. Sometimes you lose, sometimes you win big, but it’s how you handle it and yourself that matters most. Like I said before, running an online business isn’t as easy game. But it is worth the effort.
Need more help?
Why not work with me one-to-one and become an Online Angel
So you’ve heard the buzz and the excitement that’s going on with Facebook live and you want to get involved. I bet you’re a little bit scared and nervous though. It’s new, it’s technology that you’ve not used before (or so you think).
Jumping on board Facebook live is a fab decision and will most definitely give you a great edge over your competition while helping you to connect with your audience in a completely new way.
All you need to do is jump in and get started with it!
So the questions is: how do you use the new tool?
What tricks do you need to know?
And what features are there to take advantage of?
Getting started fortunately couldn’t be easier. Simply open up your Android or iOS Facebook app and then find the box you would normally type in to post new content. When you click this, you will be presented with a number of additional options along the bottom which include posting a picture or a video. And now you also have the option to post live videos….(the image below may vary depending on your device)
Click this and you will be taken to a new screen where you can enter a description for your video, or where you can decide who gets to see the content.
If you chose to post from your Facebook page, then the video will automatically be public meaning that anyone can watch it either from the Facebook Live Map or if they find your page/see your post in their homefeed.
If you posted the video in a private group meanwhile, then it will be visible only to that private group by default. And if you posted from your personal Facebook page, you can choose very specifically who you want to share your videos with.
The only other options on the page at this point are the option to switch between front-facing and rear cameras and the option to go live when you’re ready!
Once you’re live, you simply talk into the camera and aim it where you want it.
Note that you can see comments left by viewers as well as their reactions which may be a like a love or another expression. You can also see how many people are viewing and when someone new joins in.
It’s a good idea to mention people as they tune in as it can help them to feel more involved and increase the intimacy and engagement of your videos!