I’ve worked with many businesses who want to develop online. Sometimes they’re complete newbies and all the tech stuff just makes them ill, or they might know exactly how to do it all, but perhaps don’t have the time, or they don’t have the interest in doing it. They just want it done.
Sometimes, they’re in between and come to me for advice and guidance on the best way forward.
Knowing how to start your business online without headaches is really important to the long term success of your venture, so I’ve come up with my top 10 things that people do a LOT, and how to avoid them.
1 – Waiting too long to launch/ Product service
Yep, number 1 on my list is waiting too long to actually launch! Just get it done already. You don’t need to have everything perfect. You don’t even need a website. Just start gathering your audience and get seen.
2 – Launching the wrong type of product/Service
You might think the product or service you’re offering is perfect. But does your audience? Knowing exactly what they need and want is THE most crucial element of your business. The last thing you don’t want to happen is spend hours, weeks, months on making everything perfect only to find out that no one buys. Gather your audience and ask them!
3 – Not knowing your audience well enough
Before you can ask your audience what they need and want, you need to be super clear on who they are. Their age, sex, are they male/female, both? what they like, dislike, what their problems are, what do they struggle with, where do they hang out?
You might have a few, but think about THE PERFECT customer, the ones that make your heart sing, the ones that make you want to jump out of bed in the morning.
Be as clear as possible. Once you’ve nailed that, then you’re laughing.
4 – Not listening to what they want
So you know who they are, you’ve asked them what they really want, listen to them! Like I said before, you might think what you’re offering is perfect, on your head be it if you still continue to launch your product/service if it’s no what they are asking for.
5 – Not being unique – What makes you stand out from the rest?
What makes you different? What makes you stand out from the other business who does the same as you? Why should people buy from you and not them?
Make this clear in your marketing.
6 – Lacking in passion – you need to love what you do
Maybe the initial concept is not what you clients need, so you’ve had to change your plan slightly. Whatever you decide to do, you need to LOVE IT! Lacking in passion for the business you have, the flame will soon die out, along with your business.
7 – Thinking it’s going to be easy
I always get the ‘oh you’re so lucky working for yourself’ I don’t see it as lucky. I see it as bloody hard work! Always marketing myself, always making sure I’m visible, answering emails at 11pm at night when I’m lying in bed. Always working, never being able to switch off.
Running a business online is tough BUT worth it! I LOVE what I do, I know my customers love what I do, and I know the NEED and WANT the services I provide.
8 – Trying to do everything yourself
It’s the easiest thing in the world to do, think you’re superwoman, trying to do everything yourself. Trust me, the only want to grow you business is by building a team. Get people on your side who knows what they’re doing, find someone who is good at building websites, you might be able to do it, but an expert can do it twice as fast… (that’s just an example) Stick to what you know, stick to what you’re good at.
9 – Wasting time and money on the wrong tools
Gosh, I’m guilty of this one. Wasting money on the tools I don’t really need, or thought I did but never used them, or maybe not sure how! I’ve wasted endless of hours I will never get back on online platforms that promised the world, and just never got to see the time of day.
I now use a handful of platforms, know them inside out and use them with all of my clients too.
10 – Not believing in yourself
Mindset is a biggie, You need to know you’re blinking good at what you do! It’s true what they say, a positive mindset will attract positive things.
It’s easy to feel disheartened when a product launch goes flop, just do it again. Sometimes you lose, sometimes you win big, but it’s how you handle it and yourself that matters most. Like I said before, running an online business isn’t as easy game. But it is worth the effort.