10 Mistakes NOT to make when launching your business online

10 Mistakes NOT to make when launching your business online

I’ve worked with many businesses who want to develop online. Sometimes they’re complete newbies and all the tech stuff just makes them ill, or they might know exactly how to do it all, but perhaps don’t have the time, or they don’t have the interest in doing it. They just want it done.

Sometimes, they’re in between and come to me for advice and guidance on the best way forward.

Knowing how to start your business online without headaches is really important to the long term success of your venture, so I’ve come up with my top 10 things that people do a LOT, and how to avoid them.

1 – Waiting too long to launch/ Product service

Yep, number 1 on my list is waiting too long to actually launch! Just get it done already. You don’t need to have everything perfect. You don’t even need a website. Just start gathering your audience and get seen.

2 – Launching the wrong type of product/Service

You might think the product or service you’re offering is perfect. But does your audience? Knowing exactly what they need and want is THE most crucial element of your business. The last thing you don’t want to happen is spend hours, weeks, months on making everything perfect only to find out that no one buys. Gather your audience and ask them!

3 – Not knowing your audience well enough

Before you can ask your audience what they need and want, you need to be super clear on who they are. Their age, sex, are they male/female, both? what they like, dislike, what their problems are, what do they struggle with, where do they hang out?

You might have a few, but think about THE PERFECT customer, the ones that make your heart sing, the ones that make you want to jump out of bed in the morning.

Be as clear as possible. Once you’ve nailed that, then you’re laughing.

4 – Not listening to what they want

So you know who they are, you’ve asked them what they really want, listen to them! Like I said before, you might think what you’re offering is perfect, on your head be it if you still continue to launch your product/service if it’s no what they are asking for.

5 – Not being unique – What makes you stand out from the rest?

What makes you different? What makes you stand out from the other business who does the same as you? Why should people buy from you and not them?

Make this clear in your marketing.

6 – Lacking in passion – you need to love what you do

Maybe the initial concept is not what you clients need, so you’ve had to change your plan slightly. Whatever you decide to do, you need to LOVE IT! Lacking in passion for the business you have, the flame will soon die out, along with your business.

7 – Thinking it’s going to be easy

I always get the ‘oh you’re so lucky working for yourself’ I don’t see it as lucky. I see it as bloody hard work! Always marketing myself, always making sure I’m visible, answering emails at 11pm at night when I’m lying in bed. Always working, never being able to switch off.

Running a business online is tough BUT worth it! I LOVE what I do, I know my customers love what I do,  and I know the NEED and WANT the services I provide.

8 – Trying to do everything yourself

It’s the easiest thing in the world to do, think you’re superwoman, trying to do everything yourself. Trust me, the only want to grow you business is by building a team. Get people on your side who knows what they’re doing, find someone who is good at building websites, you might be able to do it, but an expert can do it twice as fast… (that’s just an example) Stick to what you know, stick to what you’re good at.

9 – Wasting time and money on the wrong tools

Gosh, I’m guilty of this one. Wasting money on the tools I don’t really need, or thought I did but never used them, or maybe not sure how! I’ve wasted endless of hours I will never get back on online platforms that promised the world, and just never got to see the time of day.

I now use a handful of platforms, know them inside out and use them with all of my clients too.

10 – Not believing in yourself

Mindset is a biggie, You need to know you’re blinking good at what you do! It’s true what they say, a positive mindset will attract positive things.

It’s easy to feel disheartened when a product launch goes flop, just do it again. Sometimes you lose, sometimes you win big, but it’s how you handle it and yourself that matters most. Like I said before, running an online business isn’t as easy game. But it is worth the effort.

Need more help?

Why not work with me one-to-one and become an Online Angel

How to cover your ass when selling online

Ok so you want to sell your products, courses, events blah blah online. You have a gorgeous website set up, you’ve spent weeks making it look beautiful, thinking about the perfect copy that will enchant your potential customers.

I bet you’ve forgot one thing, the legal boring dull bit… Terms & conditions…and not to mention your privacy and cookie policies.

You’re probably thinking well “no one even reads it” “I’m just a small business” “it’s just boring anyway”

These are all valid points, but yep, you REALLY REALLY do need these on your website, in fact, it’s probably the most important, if not THE important part of your site.

Terms and Conditions <yawn>

100% the dullest page on your site, however, this sets out the rules of using your website, however, there’s actually no legal requirement for defining terms and conditions.

(NOTE: If you are gathering user’s personal data, you are required by law to have a formal Privacy Policy – even if you don’t have a Terms and Conditions page.)

Terms and Conditions may not be required by law, but it’s still a savvy thing to include.

These pages can limit your liability and cover your ass if a customer decides take you to court, as well as protect your rights to the content you’ve added to your website.

If you’re ever facing a legal battle (hopefully not!), a court will look at your website terms & conditions to determine the contractual terms between you and the customer. So when you’re writing them, make sure you have this in the forefront of your mind.

So what should I include?

The actual content included will be specific and unique to your own website and the type of content you supply. However, if you look around within your own niche/industry you’ll find that they’re pretty much the same.

Limit Liability

So this is basically a section where you hold your hands up and waiver any liability from errors within your web content, really what you’re saying is that you can’t be held responsible for any errors in content.

So this will apply to anyone commenting on pages, blog posts etc,

Copyright

You should always include a notice about copyright/trademark. For example, “Copyright © 2016. www.yourwebsite.com.”

Privacy Policy

If you are collecting any information from your customers (such as email addresses or credit card information), then THIS IS a legal requirement. This outlines how information will be used – check out mine as an example

Set Governing Law

This bit is to mention where your website is operating from in terms of the governing law (state/province and country).

For example, “These terms and conditions are governed by the laws of England and Wales”

But I don’t really know where to start! HELP!

If you’ve never put terms & conditions together before, it can feel scary and overwhelming. It doesn’t have to be! there are easy peasy solutions….

1. Copy someone else’s

Ok, I don’t actually mean copy it word for word. That is NEVER a good idea. however, you can use it as a guide and amend according to your own business requirements and rules.

2. Use a Terms and Conditions Generator

Hope onto Google and search for “Terms and Conditions generator” and you’ll see loads of sites to choose from that will do just this for you – generate Terms & Conditions.

Again though, be sure to read through it and make sure it covers everything we’ve already gone over.

3. Get a solicitor to do it for you

If you’re really not sure and still scared, then the best thing to do is to find a solicitor you can work with to put together your own Terms & Conditions. Obviously prices will vary but ask around your network to find a reliable company.

 

10 Things You Can Outsource Today

10 Things You Can Outsource Today

Outsourcing can be a real scary thought for a business owner, especially if you’ve never done it before. Handing over the responsibly to someone you’ve probably never met, it s huge deal! You know you need to do it, but you don’t know who to or even what!

You’re feeling overwhelmed, overworked and stressed, and there are simply not enough hours in the day to get everything done! BUT, this is a MUST if you want to grow your business.

So, here are 10 things you can outsource today:

1. Website design and creation

You can easily outsource the full design of your website, or someone to make simple tweaks and edits, or even ensure your site is kept up to date and threat free from hackers

2. Advertising and marketing:

Why not outsource your online marketing, social media and even your newsletters? There are plenty of VAs, and experts with these skills. This would free up so much of your time so you can work on things you’re amazing at!

4. Buying goods and services online:

Trying to buy goods and services online can at times be very taxing considering you will have to create online accounts and have to deal with the buyers or sellers, but outsourcing the services of experts ensures you get quality goods and quality services without having to sweat it out.

5. Profiling competition on social media:

It would be ideal to outsource the services of experts when trying to research your competitors on social media. Trying to do it yourself is likely to take a lot of time and resources, but the experts know their way around such researches.

6. Payroll services:

Instead of creating a payroll system, which would mean hiring an accountant, you could simply outsource the services online. This will help ensure that employees or contractors are paid on time and accurately. It will also save you from doing calculations.

7. Management of social networking sites:

If you are too busy to be always on your social networking sites then you could get the services of a virtual assistant to help keep your page active and busy.

8. Customer service:

You could outsource customer service by having an online expert/virtual assistant in place to always answer to complains, comments and inquiries. This gives you time to do other things.

9. Transcription services:

You can outsource the services of a transcriber from any location in the world. There are so many transcriptionists available right at your fingertips. These could include recorded class notes, memos or articles.

10. Order processing:

If you sell products online, you could be having so many orders coming in randomly that it would be wise to outsource the services of an expert to help with the order processing. This will ensure the products get delivered on time and in an orderly manner. Outsourcing is ideal for online businesses that do not have the space and money to pay employees, it makes it easier to have your work done from somewhere else and delivered to you digitally.

So there you have it…. my top ten tasks you can outsource today!

 

Find out how I can help you today...

My 5 top tips for creating products that sell well

My 5 top tips for creating products that sell well

Digital products are no different from physical products in their need to be promoted in order to sell. If no one is interested in the product it doesn’t matter if it comes to you through your post box or as a downloadable file in your inbox.

Here are some tips to help your products to sell well from the beginning.

We know you don’t buy into the myth that simply having a website or creating a product will make you rich and famous. Good. We can move past the guff and go straight to the point.

How can you ensure that your product will connect with the audience in question and sell?

There are no guarantees in but you can tip the scales decidedly in your favor with some excellent advice.

So here are my 5 tips:

 

Build Relationships

The people who will buy your product need to be convinced that it will be beneficial to them. When you connect with your audience they learn to trust you. This can be done through email marketing and list building, as well as being active and engaging on social media. Stay connected to them with updates about the product and with what’s going on in your business in general. Accept their suggestions and try to incorporate them in your business. Respond to comments on your posts and interact with your readers.

 

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Gain Advice

This comes from other business owners. Offer advice in your area of expertise but also ask for it to make a stronger connection with your product and your customers. Network in Facebook groups, on social media pages etc, Make connections with people who are not direct competitors but work with people who will require your help.

 

Create a quality product

Use all the tools at your disposal to create a digital product that is both informative and appealing. Make sure your formatting is correct, the images are appropriate, the font is right and the ideas are sound. Test everything until the final product is just what you imagined it will be for you and the customers.

 

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Create a Sales Page

Sales copy takes a particular skill to write. You can learn it or hire someone else to incorporate your ideas into a cohesive and engaging page. Include all of the reasons why your product is important and what benefits it will have for the customer. Offer product previews so customers can get a snippet of what the actual product is like.

 

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Use customer reviews

Add reviews to your sales page that come from people who have bought and loved your product! This could even be from previous products. Encourage those who buy from you to write reviews as well for others to read. Customers are more likely to trust reviews from other customers just like them.

Getting a product to sell begins with the little things that are done before you offer it for sale.

Want to create and launch your first product?

Online Products & Courses…. No Clue? No Budget? No Problem…….

Case Study: Dawn moves into the digital world

Case Study: Dawn moves into the digital world

Let me start by saying I LOVE MY JOB!!

I just love love love working with clients and blowing their minds!!! Gosh that sounds so anal I know but really, when I work with clients who are so comfortable doing what they do in a physical capacity. Whether it being speaking, teaching, coaching etc in a classroom, on stage…whatever, and then they ask me to help them get online, I just love it!!!!

This is exactly what happened this month.. well yesterday was go live actually.

When Dawn contacted me she was just overwhelmed by the thought of having to move her business online. She had a website www.dawnbreslin.com, but it just wasn’t working for her. She wasn’t sure how to get things up and sell them to the big wide world.

Dawn Breslin, is absolutely amazing at what she does. She regularly features in the Psychologies magazine, she’s a Hay House author, speaker, tv & radio presenter.

Dawn realised that she needed to be able to deliver her coaching online. It’s the way it’s going now isn’t it? But she just didn’t know how.

TA DA.. Tech Angel to the rescue!!

I re-vamped her site and just brought it to life. A nice, fresh look, full of visuals, just how she asked.

This week we also launched her very first online course!! Well actually two courses!!!

Introduction to Harmonizing Life Design and Mindfulness for beginners with Maggie Kay. I am so proud of her.

We created brand new sales pages, added a shop to her website and dished out a gorgeous campaign via Mailchimp…

This is just the beginning of her journey, and much more to come! Head over to her website www.dawnbreslin.com to check it out!

If you would like to discuss how you too can set up your material online to generate a passive income, then get in touch now!

Product Creation – The different types of products you can create

Product Creation – The different types of products you can create

The amount of information that is available on the internet these days is truly a mixed blessing – it comes with the following benefits and drawbacks:

  •   People have ready access to information but do not have enough time to read it. 
  •   There are so many types of information competing for attention. 
  •   There is an increasing number of competition selling low-cost information products.

 

So while the rewards may be great and profitable for some, the competition is tougher than ever before. The best way to tackle this challenge is to do your homework and learn about your ideal customers as much as you can. This will help you decide who to target, how to best position your products and what is the most effective way to present it.

Types of Information Products

So, what are the options available to you when it comes to selling information products? Below I’ll go over briefly the most popular products that are available, and proven to be very popular:

Ebooks

Ebooks or electronic/digital books are easily the most common and in demand type of information products available today. This is probably because it is the easiest and cheapest for of information product to can sell and buy. There are so many ebooks available on the market today, covering every imaginable topic and catering to different audience.

If you have a flair for writing or you feel you can be able to share expert advice and information on a specific field, you can consider creating your own ebook and sell it in the market. But of course, not any ebook will do. You will want to come up with one that will best appeal to your target audience. Here are the popular ones for your reference:

 

How To Information

This type of ebook offers important assistance on learning a new skill, enhance existing knowledge or provide an innovative approach to doing certain things. It can cover different topics such as social media, bookkeeping, coaching, cooking, learning a skill, dating and so much more.

If you plan on creating a how-to ebook, you should first take time to study your ideal client and find out what are the most significant concerns/issues/problems and create content that will be able to provide a solution to that problem.

Making Money Info

Another type of ebook is one that is geared towards offering information on how to make money. Most people, if not all are always interested in new ways of generating new income streams, especially if they’re self employed and looking at solutions for a passive income stream. If you have discovered how to generate income and make a serious profit doing something, then you might want to write about it and share your expertise.

 

Health And Fitness

With more and more people being conscious about their health, an ebook covering such topics would be perfect if you’re an expert in this area. This type of ebook covers various topics such as weight loss, natural remedies and muscle gain. Through the years, there will always be a great market for these information products.

Self-Help

These type of ebooks focus on providing relationship advice, such as dealing with a divorce or getting back an ex partner. There have been a growing demand for books that tackle gaining self confidence, dealing with stress, and becoming a better person.

Training and Skills Improvement

Whether people are genuinely interested in acquiring a new skill or trying to save money by doing things on their own, more and more people seek online resources on enhancing knowledge and improving a certain skill. This may include Photoshop tutorials or the basics of using social media.

Video Tutorials

Another type of information product that you can sell is video tutorials, which of course, provides information, depending on the particular topic you want to pursue. If you plan on offering training courses, video formats are highly recommended so you can demonstrate/discuss every step for your audience to see and observe.

If your tutorial involves navigating around the web or certain software, a screencasting software can be used to record every cursor action. A lot of people prefer video tutorials over written ones as it is easier to understand and it comes with better visual appeal, which is ideal for people who prefer watching instead of reading. Of course, there is also the fact that people can play and replay video tutorials whenever they need to. These are exactly what I provide in my training courses and also in my Tech Angel Club

 

Membership Sites

As the name suggests, you can basically make money by setting up a membership site and attract users to sign up. In my opinion it’s one of the  most overlooked income opportunity and a well known lucrative business model.

 

 

So these are the top money making channels for selling information products. At this point, you may think to yourself, “I don’t think I can pursue any of these” and come up with a number of reasons such as “I don’t know how to write or code” or “ I don’t have any brilliant ideas to sell”, well, think again.

Money does not grow on trees and nothing comes for free these days. If you are keen on gaining that financial freedom – whether you’re preparing for retirement or looking for a means to get out of the corporate rat race — why not sign up to my ‘Creating & Launching Your First Digital Product E-course’ . Discover how you can sell information products through strategic planning and innovative thinking.

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