The big question! How do you set those boundaries and avoid giving all your stuff away for free?
As a natural giver, I am more than happy to offer advice and help anyone out of any tricky situation, but I’ve always had a hard time not doing it too much, but I need to set my own boundaries if I also want to make sales. Why would anyone pay for my services, when I freely give all of the answers away?
So, I want to share my strategies with you, and also remind myself to do the same, and how to do it gracefully…
1 – Create products for your most popular services – If you’re constantly getting asked the same questions, then why not create a downloadable product (or package) to serve those people? That way, the next time someone asks you can point them here so they pay for it.
2 – Boundaries. Set them! – someone you just met always in your inbox ‘picking your brains’? Just gracefully ask them to head over to your public space, whether it be your Facebook group or page and ask the question there, as this will no doubt help others too…
3 – Set time limits – Someone is persistent and wants your help? Just set up a short call and stick to it. For example. I offer 15 min calls, after that they pay
4 – Give away the why for free but charge for the how – so you tell people the tools to use, but you don’t tell them HOW to use them. That’s the bit you charge for. So you can write a blog about the tools you use in your business, but then you have a call to action to the course that shows them how….
So, if you’re feeling like you’re getting stuck in the giving cycle, think about the resources you already have that you can point people to. No more giving away that valuable information for free!
As more and more of the female population decides to start a business, it gets harder to stand out amongst other women entrepreneurs. We try and be as active as we can, provide services that are different from others, or sometimes the same or similar, and it becomes extremely cut throat, and difficult to stand out from the crows.
Here are a few suggestions to get you started.
Utilise Social Media
Social media can be used for so much more than keeping in touch with friends and family. Create pages for both yourself and your business on multiple social media sites (Facebook, LinkedIn, Google+, etc.). Then, share content that shows off the things that you have to offer.
Be sure to highlight ways that you are different than your competition.
Keep Your Promises
Clients and customers alike will notice when you deliver on every aspect of a promise that you make to them. Make sure that you finish everything that you start, and that you get it done in a timely manner. People remember that you were true to your word, and keep that in mind when deciding who to do business with in the future.
Go the Extra Mile
Doing more than is expected of you when working with clients or customers is a sure way to set yourself and your business apart from competitors in your field. If you can offer an extra feature or service that your competitors don’t, that’s an excellent point to make when trying to ‘sell’ yourself to potential customers.
Listen to Feedback
Even if you are successful when you launch your business, you won’t be able to keep up with the changing landscape if you aren’t able to adapt as a business owner. Take every opportunity that you can to collect feedback from customers and other businesses that you work with.
One way to do this is to provide customers with a satisfaction survey, either in person or via email. Make sure to include a section that lets the customer fill in suggestions on how you could improve your service. Not only will this give you an idea of how you can do better, it also lets your customers know that their opinion matters to you.
Seems obvious right? But you’d be surprised how many people actually don’t do this. Even the most successful of Female Entrepreneurs. It’s ok if you find things hard. Tell your audience, it’s ok if your launch failed. Tell your audience. Being as authentic as possible will mean that your audience will warm to you, trust you and then buy from you.
These are just a few ways to help to ensure that you stand out among the sea of female entrepreneurs. Yes, competition is fierce. But, that doesn’t mean you can’t be successful. With perseverance and due diligence, chances are you’ll realise continued growth along your well-deserved journey to success.
Ok so you want to sell your products, courses, events blah blah online. You have a gorgeous website set up, you’ve spent weeks making it look beautiful, thinking about the perfect copy that will enchant your potential customers.
I bet you’ve forgot one thing, the legal boring dull bit… Terms & conditions…and not to mention your privacy and cookie policies.
You’re probably thinking well “no one even reads it” “I’m just a small business” “it’s just boring anyway”
These are all valid points, but yep, you REALLY REALLY do need these on your website, in fact, it’s probably the most important, if not THE important part of your site.
Terms and Conditions <yawn>
100% the dullest page on your site, however, this sets out the rules of using your website, however, there’s actually no legal requirement for defining terms and conditions.
Terms and Conditions may not be required by law, but it’s still a savvy thing to include.
These pages can limit your liability and cover your ass if a customer decides take you to court, as well as protect your rights to the content you’ve added to your website.
If you’re ever facing a legal battle (hopefully not!), a court will look at your website terms & conditions to determine the contractual terms between you and the customer. So when you’re writing them, make sure you have this in the forefront of your mind.
So what should I include?
The actual content included will be specific and unique to your own website and the type of content you supply. However, if you look around within your own niche/industry you’ll find that they’re pretty much the same.
So this is basically a section where you hold your hands up and waiver any liability from errors within your web content, really what you’re saying is that you can’t be held responsible for any errors in content.
So this will apply to anyone commenting on pages, blog posts etc,
You should always include a notice about copyright/trademark. For example, “Copyright © 2016. www.yourwebsite.com.”
If you are collecting any information from your customers (such as email addresses or credit card information), then THIS IS a legal requirement. This outlines how information will be used – check out mine as an example
Set Governing Law
This bit is to mention where your website is operating from in terms of the governing law (state/province and country).
For example, “These terms and conditions are governed by the laws of England and Wales”
But I don’t really know where to start! HELP!
If you’ve never put terms & conditions together before, it can feel scary and overwhelming. It doesn’t have to be! there are easy peasy solutions….
1. Copy someone else’s
Ok, I don’t actually mean copy it word for word. That is NEVER a good idea. however, you can use it as a guide and amend according to your own business requirements and rules.
2. Use a Terms and Conditions Generator
Hope onto Google and search for “Terms and Conditions generator” and you’ll see loads of sites to choose from that will do just this for you – generate Terms & Conditions.
Again though, be sure to read through it and make sure it covers everything we’ve already gone over.
3. Get a solicitor to do it for you
If you’re really not sure and still scared, then the best thing to do is to find a solicitor you can work with to put together your own Terms & Conditions. Obviously prices will vary but ask around your network to find a reliable company.