Whether you have a competitor or you have competition copying you, it can drive you mad. It can make your self confidence plummet through the ground, your anxieties through the roof and make you as mad as hell!
But look, if they’re copying you, it’s good. They clearly admire your work and want to be just like you! Likewise if a competitor is in your face, in your network then equally you clearly have a badass business idea and they want a slice of that pie.
But it can drive you mad, the temptation of constantly checking up on them will simply drive you to distraction and knock you off course. You need to stay focused and trust your own business and know you are awesome and obviously doing something right.
My own experience has totally opened my eyes on how people love to just jump on the bandwagon, become lazy start ups because they just copy someone else’s ideas.
So, what can you do if you find yourself in a situation where you have copycat competitors?
Here are my top 10 tips:
1.- Keep calm. We might want to completely eliminate them from our online life, block them from seeing our content, remove them from our mailing lists. But let’s face it, there’s be another one pop up. How many web designers do you know? How many personal trainers do you know?
2. Know the law – if you are trademarked and that’s being infringed then seek legal advice
3. Learn from them – Find out where they position themselves, what they offer and that will give you clarity on what sets you apart so you can use that to your advantage
4. Keep track of their activity on social media – You can see what they are NOT doing and plug the gap
5. Know that it’s healthy – Having competition in business is a healthy thing. It helps us drive your own business forward and helps you affirm your own goals
6. If someone is copying you, just step it up a gear – Simply do it better
7. Don’t say anything malicious or negative about them online or otherwise – This will just make you look like the unprofessional one. Deal with it with grace. You can choose to ignore them and just move on, or if they are blatantly copying i.e same blog posts/same social media posts then contact them, and give them the opportunity to remove it. The fact you know you’re onto them is usually enough to stop them in their tracks.
8. Don’t engage in a pricing war or change your previous strategy – however tempting this is. Remember, the reason they’re copying is because you were doing something right in the first place.. stay on course.
9. Don’t feel threatened – There are lots of people in this world to share between us. Your clients and customers will buy off you because of WHO YOU ARE. They resonate with you and have built up relationships with you, so know that you are continuously aligning yourself with the right people, as will they.
10. Keep being amazing! – Get out there, be you, know you’re awesome. So awesome that people want to be you and have what you want.
The fact is, this is life! your friend might copy your dress, or want the same shoes you bought last week, the same applies to business. People want attractive things, but your content is your content and it will never be theirs because it comes from your heart, from your experience.
But of course, you have to also flip it over and realise that business ideas aren’t cut and dry. If you’re in a similar field, undoubtedly your content and ideas are going to be similar. Web designers all offer webdesign, but it’s how the execute it that makes the difference.
So what happens if someone accuses you of copying when you haven’t?
My immediate feeling would be to say that of course you’ve not copied. So do the following:
- Ask for examples of where they feel that duplication of work has occurred
- Provide proof (if possible) of original work and sources, and back this up with evidence where possible
As easy as it is to say, don’t let it affect you. If you know you are producing original work, then there is absolutely no reason for you to worry. If you operate in similar circles, then maybe look at stepping away and distancing yourselves and read over steps 8-10 above.
Always stay true to yourself.
Many business women make the mistake of thinking that they have to abandon their feminine side and embrace all things masculine in order to get ahead in business. The truth is that no matter what business you’re in, you will never be truly successful and happy in your if you are pretending to be something that you’re not.
You might think the role of hard-headed businessman is the only way to succeed, but most businesses have more than enough of this type. Their masculine energy rides roughshod over anyone who doesn’t meet their exacting, and often unrealistically high standards. It also silences any disagreement or any creative thinking that might come into conflict with their vision of how things “should” be done.
Feminine energy is a lot less action oriented. It is softer, more creative and flexible. Feminine energy goes with the flow. It doesn’t try to redirect the river.
The Idea of Graceful Flow
The idea of flow is that everything should come to us naturally, without us chasing all over the place after things we think will make us happier, more successful, more. whatever. Flow is about accepting what is good in life without wanting more or pushing it away because we think we don’t deserve it. It is also about attracting the good things in life through correct action. If we work hard on a project, for example, good results will follow.
Flow is also about a vision of how things can be better, but organically. If you want to grow a wonderful rose, you can’t keep tugging at it to make it grow faster. The result would just cause it to wither and die on the vine.
The Secret of the Secret
The very popular book The Secret resonated with a lot of people (myself included) who wanted to learn more about abundance and flow aka Law of Attraction. Instead of exhausting yourself chasing after all the things you want, you can take actions that will make those good things come to you. The result is a lot less stress and a great deal more success and satisfaction.
A lot of people get so caught up in the idea of more – more customers, money, and profits – that they fail to appreciate what they actually have. They get so stressed that their health starts to fail. They also say or do unskillful things which result in poor relationships in the workplace, and unhappy clients who go to businesses who will treat them better.
The Pareto Principle tells us that 20% of your customers are responsible for 80% of your profits. Graceful flow in this case would therefore mean nurturing these relationships as much as possible to sustain them over the long term.
The energy can be directed in a positive, purposeful way, with laser focus – not negative, aimless and anxious. Graceful flow will bring success without having to stress over it, for more harmony and balance, in your community, when attracting clients and within yourself as a female entrepreneur.
Speaking from experience…..
As more and more of the female population decides to start a business, it gets harder to stand out amongst other women entrepreneurs. We try and be as active as we can, provide services that are different from others, or sometimes the same or similar, and it becomes extremely cut throat, and difficult to stand out from the crows.
Here are a few suggestions to get you started.
Utilise Social Media
Social media can be used for so much more than keeping in touch with friends and family. Create pages for both yourself and your business on multiple social media sites (Facebook, LinkedIn, Google+, etc.). Then, share content that shows off the things that you have to offer.
Be sure to highlight ways that you are different than your competition.
Keep Your Promises
Clients and customers alike will notice when you deliver on every aspect of a promise that you make to them. Make sure that you finish everything that you start, and that you get it done in a timely manner. People remember that you were true to your word, and keep that in mind when deciding who to do business with in the future.
Go the Extra Mile
Doing more than is expected of you when working with clients or customers is a sure way to set yourself and your business apart from competitors in your field. If you can offer an extra feature or service that your competitors don’t, that’s an excellent point to make when trying to ‘sell’ yourself to potential customers.
Listen to Feedback
Even if you are successful when you launch your business, you won’t be able to keep up with the changing landscape if you aren’t able to adapt as a business owner. Take every opportunity that you can to collect feedback from customers and other businesses that you work with.
One way to do this is to provide customers with a satisfaction survey, either in person or via email. Make sure to include a section that lets the customer fill in suggestions on how you could improve your service. Not only will this give you an idea of how you can do better, it also lets your customers know that their opinion matters to you.
Seems obvious right? But you’d be surprised how many people actually don’t do this. Even the most successful of Female Entrepreneurs. It’s ok if you find things hard. Tell your audience, it’s ok if your launch failed. Tell your audience. Being as authentic as possible will mean that your audience will warm to you, trust you and then buy from you.
These are just a few ways to help to ensure that you stand out among the sea of female entrepreneurs. Yes, competition is fierce. But, that doesn’t mean you can’t be successful. With perseverance and due diligence, chances are you’ll realise continued growth along your well-deserved journey to success.
If you know me, you’ll know only too well how much I rave about passive income and the importance that is in anyone’s business.
It’s all good and well serving your clients, working with them day in day out, but jeez that’s exhausting. You might have two big clients on your books that take up all your time and you’re happy generating that level of income. But what if one day one of those clients shuts shop? You’re left with half of your previous income and no backup plan.
I’m guilty of that. Hustling hard, bagging a client, then they leave and I’m right back to square one, skint and hustling again. It’s not really a basis for a strong business. Plus there’s only 24 hours in a day, no one can work all of those, we need to sleep (sometimes eat) and turn our head to acknowledge our families every now and again..
So you know, I truly believe having a form of passive income in your business is truly a must have. Something that you can’t or shouldn’t negotiate on.
I don’t even mean a product, or a single course because you’re always, forever chasing sales.
What I mean is recurring income, every single month. That even when you step away from your business, that money is still coming into your bank.
This year was my year to do that. I built my VIP Tech Angel Club, and now have amazing, powerful, go getting women who are not scared to invest in their business, in themselves paying to be part of such an amazing community every single month.
I can now comfortably step away from my business for 2, 3, 4 weeks knowing they will still be there (I’ve prepared them with TONS of content), and knowing I’m still getting money in the bank.
See, with this in place, I can still work with my 121 clients, and it doesn’t matter if they go (OK it does because I adore all of my clients), but what I mean is, with a passive income stream behind me I have a cushion of income every single month.
So do you have that in the pipeline for 2018? come and tell me about it…
To help you on your way I’ve got two amazing FREEBIES for you to get your hands on:
Free 7 day Challenge – Grow your own ENGAGING Facebook Group full of raving fans and 5 Day Membership Money Maker Roadmap Challenge
Yep I wouldn’t have believed it either! But I did. It’s 100% true!
When my business coach Rachel Smith posted in our Mastermind group this morning…“Kelly you need to brag you have called in 20 brand flipping new soul clients this month”
My immediate reaction was, huh? what? me? na….
But I bloody did!!! I did call in 20 soul clients this month.
By being totally clear of WHO, WHAT and WHY I wanted them… that’s how!
Oh but if you had told me back in January what I wanted, I would have said go back to a ‘real job’. I’ve had enough. After 10 years I was ready to jack it all in. I had loads of clients, whom I loved, but I just lost my mojo. I lost my personality.
Probably from recurring illnesses, yep the universe giving me repeating lessons… I didn’t know why at the time. Why was I ill constantly? Why was I feeling miserable even though I was working with some truly inspirational people?
I don’t know. Hell, I didn’t know anything anymore. One thing that stopped me going back to a ‘proper job’ was that I still had this DESIRE to succeed. I had invested SO much time and tears into my business that I wasn’t going to go back to making someone else rich. Besides, I recon I’m pretty much unemployable these days.
So fast forward to June 2017 (not THAT long ago). I was struck down yet again with the most random illness and it totally floored me. I was unable to sit at my desk, I was unable to hold my phone, I couldn’t even brush my own hair for god sake! I later learned that I had two slipped disks in my neck. 37 flipping 7 and I’ve got two slipped disks!! HOW? I just woke up one morning and I had this stiff neck that got worse. Just like that….
“I woke up like this”
OK UNIVERSE WHAT ARE YOU TELLING ME?
Whatever it was I had seriously had enough.
Now drugged up to the max on pain killers I had to take a step back. We had a holiday booked for mid July, jetting off to Spain with my husband and my two boys. I didn’t even know if I was able to fly!
Sparing you the juicy details I did get on that flight. With my husband and my two boys.
Now next you wouldn’t believe it…my husband was hit with the worst stomach flu ever. For the entire 7 days he was in bed. Mid 40s celcius, Spains heatwave…he was laid up with a raging temp and couldn’t keep anything in or down.
So it was up to me with my boys to holiday. All they wanted to do was play in the pool. I just read and read and watched them have fun. Oh the simple things.
I started reading a book, THE book. I never read books. I ain’t got time for that. I did though..the book was called
“How To Be F*cking Awesome” by Dan Meredith. I’ll let you buy that and when you’ve read it you’ll know why.
A whole week of reading, relaxation (I didn’t take the laptop), work was out of the question. I started to get clarity, a new vision, a real purpose to my business, my values, me.
THIS WAS MY LESSON!
I needed to slow down, get clarity, understand what I really want, who I really want to work with.
And you know what, since I cleared my mind of ‘stuff’ stepped back from my business, I came back from that holiday as a totally different person! I’ve joined a mastermind, I’ve launched my brand new Tech Angel Club, I’ve grown a Facebook group of nearly 400 engaging amazing female entrepreneurs.
Stuff the courses that promise the world, no more wasting money. Back to basics. Understand me, understand my business, understand my soul clients.
If you’re feeling the same, lost, confused, brain full of ‘stuff’ I advise you to take time away from your business. Like 100% business free time. 100% step away.
Read books, journal, do what ever you need, but detox yourself from your business. Scary. I know…..
You see, I don’t have a big list, I don’t run massive Facebook ads, I don’t even do that many live streams.
What I DO do though is show up in my business every single day, I post content that resonates with my soul clients, this allows me to sell gracefully…..and this is how I’ve called in 20 new clients in the last 30 days.
Let me know if any of this resonates with you by leaving a comment below.
The old thorn in your side. You have an amazing course you want to launch but your website isn’t finished. Or your website is just rubbish. Maybe you’re using a website that doesn’t allow you to sell anything from. Bummer right?
Bumps in the road like this can be costly, especially when you want to start selling to your soul clients.
As an avid WordPress fan I’ve always steered my clients away from stand alone systems that do it away from your website. Hell, I even posted a blog ages ago about how to move away from Jigsawbox for your membership and host it on your own site.
That was until I saw the Invanto platform appear in my appsumo deal and I was intrigued. I was at the stage where my Tech Club needed revamping but didn’t really have the time or drive to build a brand new website to support it. It was a no brainer really, I thought I’d sign up and test it out.
Straight away I fell in love. First I launched my online store for my courses then I launched my BRAND NEW AMAZING VIP Tech Angel Club.
I was up and running with days. I blooming love it!!! It’s actually so easy to set up, the support is fab and I can even issue certificates to the delegates who complete my courses.
Sorry WordPress… I’ve cheated on you.
If you’re interested in finding out more about Invanto then check them out here > Invanto.com
Want to learn more about building your business online? Head over to my FREE Facebook Group