If you know me, you’ll know only too well how much I rave about passive income and the importance that is in anyone’s business.
It’s all good and well serving your clients, working with them day in day out, but jeez that’s exhausting. You might have two big clients on your books that take up all your time and you’re happy generating that level of income. But what if one day one of those clients shuts shop? You’re left with half of your previous income and no backup plan.
I’m guilty of that. Hustling hard, bagging a client, then they leave and I’m right back to square one, skint and hustling again. It’s not really a basis for a strong business. Plus there’s only 24 hours in a day, no one can work all of those, we need to sleep (sometimes eat) and turn our head to acknowledge our families every now and again..
So you know, I truly believe having a form of passive income in your business is truly a must have. Something that you can’t or shouldn’t negotiate on.
I don’t even mean a product, or a single course because you’re always, forever chasing sales.
What I mean is recurring income, every single month. That even when you step away from your business, that money is still coming into your bank.
This year was my year to do that. I built my VIP Tech Angel Club, and now have amazing, powerful, go getting women who are not scared to invest in their business, in themselves paying to be part of such an amazing community every single month.
I can now comfortably step away from my business for 2, 3, 4 weeks knowing they will still be there (I’ve prepared them with TONS of content), and knowing I’m still getting money in the bank.
See, with this in place, I can still work with my 121 clients, and it doesn’t matter if they go (OK it does because I adore all of my clients), but what I mean is, with a passive income stream behind me I have a cushion of income every single month.
So do you have that in the pipeline for 2018? come and tell me about it…
To help you on your way I’ve got two amazing FREEBIES for you to get your hands on:
Free 7 day Challenge – Grow your own ENGAGING Facebook Group full of raving fans and 5 Day Membership Money Maker Roadmap Challenge
Yep I wouldn’t have believed it either! But I did. It’s 100% true!
When my business coach Rachel Smith posted in our Mastermind group this morning…“Kelly you need to brag you have called in 20 brand flipping new soul clients this month”
My immediate reaction was, huh? what? me? na….
But I bloody did!!! I did call in 20 soul clients this month.
By being totally clear of WHO, WHAT and WHY I wanted them… that’s how!
Oh but if you had told me back in January what I wanted, I would have said go back to a ‘real job’. I’ve had enough. After 10 years I was ready to jack it all in. I had loads of clients, whom I loved, but I just lost my mojo. I lost my personality.
Probably from recurring illnesses, yep the universe giving me repeating lessons… I didn’t know why at the time. Why was I ill constantly? Why was I feeling miserable even though I was working with some truly inspirational people?
I don’t know. Hell, I didn’t know anything anymore. One thing that stopped me going back to a ‘proper job’ was that I still had this DESIRE to succeed. I had invested SO much time and tears into my business that I wasn’t going to go back to making someone else rich. Besides, I recon I’m pretty much unemployable these days.
So fast forward to June 2017 (not THAT long ago). I was struck down yet again with the most random illness and it totally floored me. I was unable to sit at my desk, I was unable to hold my phone, I couldn’t even brush my own hair for god sake! I later learned that I had two slipped disks in my neck. 37 flipping 7 and I’ve got two slipped disks!! HOW? I just woke up one morning and I had this stiff neck that got worse. Just like that….
“I woke up like this”
OK UNIVERSE WHAT ARE YOU TELLING ME?
Whatever it was I had seriously had enough.
Now drugged up to the max on pain killers I had to take a step back. We had a holiday booked for mid July, jetting off to Spain with my husband and my two boys. I didn’t even know if I was able to fly!
Sparing you the juicy details I did get on that flight. With my husband and my two boys.
Now next you wouldn’t believe it…my husband was hit with the worst stomach flu ever. For the entire 7 days he was in bed. Mid 40s celcius, Spains heatwave…he was laid up with a raging temp and couldn’t keep anything in or down.
So it was up to me with my boys to holiday. All they wanted to do was play in the pool. I just read and read and watched them have fun. Oh the simple things.
I started reading a book, THE book. I never read books. I ain’t got time for that. I did though..the book was called
“How To Be F*cking Awesome” by Dan Meredith. I’ll let you buy that and when you’ve read it you’ll know why.
A whole week of reading, relaxation (I didn’t take the laptop), work was out of the question. I started to get clarity, a new vision, a real purpose to my business, my values, me.
THIS WAS MY LESSON!
I needed to slow down, get clarity, understand what I really want, who I really want to work with.
And you know what, since I cleared my mind of ‘stuff’ stepped back from my business, I came back from that holiday as a totally different person! I’ve joined a mastermind, I’ve launched my brand new Tech Angel Club, I’ve grown a Facebook group of nearly 400 engaging amazing female entrepreneurs.
Stuff the courses that promise the world, no more wasting money. Back to basics. Understand me, understand my business, understand my soul clients.
If you’re feeling the same, lost, confused, brain full of ‘stuff’ I advise you to take time away from your business. Like 100% business free time. 100% step away.
Read books, journal, do what ever you need, but detox yourself from your business. Scary. I know…..
You see, I don’t have a big list, I don’t run massive Facebook ads, I don’t even do that many live streams.
What I DO do though is show up in my business every single day, I post content that resonates with my soul clients, this allows me to sell gracefully…..and this is how I’ve called in 20 new clients in the last 30 days.
Let me know if any of this resonates with you by leaving a comment below.
The old thorn in your side. You have an amazing course you want to launch but your website isn’t finished. Or your website is just rubbish. Maybe you’re using a website that doesn’t allow you to sell anything from. Bummer right?
Bumps in the road like this can be costly, especially when you want to start selling to your soul clients.
As an avid WordPress fan I’ve always steered my clients away from stand alone systems that do it away from your website. Hell, I even posted a blog ages ago about how to move away from Jigsawbox for your membership and host it on your own site.
That was until I saw the Invanto platform appear in my appsumo deal and I was intrigued. I was at the stage where my Tech Club needed revamping but didn’t really have the time or drive to build a brand new website to support it. It was a no brainer really, I thought I’d sign up and test it out.
Straight away I fell in love. First I launched my online store for my courses then I launched my BRAND NEW AMAZING VIP Tech Angel Club.
I was up and running with days. I blooming love it!!! It’s actually so easy to set up, the support is fab and I can even issue certificates to the delegates who complete my courses.
Sorry WordPress… I’ve cheated on you.
If you’re interested in finding out more about Invanto then check them out here > Invanto.com
Want to learn more about building your business online? Head over to my FREE Facebook Group
You know, even an award winning Tech Angel f*ucks up every now and then… #justsaying 🙂
Too many times we hear the stories of how people succeed, how they are amazing, how busy they are, how they’ve secured yet another client, but how often do you get to hear about the shit storms they’ve landed themselves in?
I bet not often.
Well let me tell you about mine, warts and all, and what I intend to do about it.
So let’s go back nearly 3 weeks ago…..
Everything was just great, I was being visible, showing up in my business every day, super confident, winning mindset, and loads of brand new opportunities coming my way. Loads of people wanting to work with me, and I was ready to steam roll through the summer. I was already building up a waiting list for September and into October, and had a few urgent projects lined up that needed doing by the end of the month.
I was loving my business, and this was having a big influence on my home life too. Things were good.
I was however feeling overwhelmed, I do have a few associates I send work to when needed, but you see, I’m such a control freak I just have this ‘I will, and can do it on my own’ attitude. I’ll just work harder to get it all done.
So yeah, things were great!
Then…. I woke up with a stupid stiff neck. No biggie I thought. It would go in a few days, they always do don’t they?
Two days passed, and it didn’t go. In fact it got worse. The pain increased and started to go down my right arm, shoulder and my neck.
I couldn’t work as much as wanted because I couldn’t sit for long, but I still thought pain killers and a couple more days would keep it at bay and everything will be ok.
It wasn’t. I went to the docs who said I had possibly slipped a disk in my back and sent me on my way with some pain killers.
I headed to York in between to meet up with the amazing Rachel Smith – I so wanted to finally get to meet her, and of course this was my chance to finally get some clarity and much needed direction in my business.
Whilst I was there, we discussed the fact that I REALLY need an associate and delegate more in order to achieve my income goals… DUH! I know this, but gosh I’m poo at it… like I said, I’m a control freak. Of course this doesn’t do me or my business any favours, maxing out on time, and maxing out on the stress levels!
As the week went on the pain intensified and I could no longer run my business. I let my clients down, I lost work, hell I even lost a brand new client because I wasn’t 100% focussed and whilst I completed what was asked, it wasn’t up to my usual standard, so understandable she decided to part ways. I don’t blame her. This isn’t good!
An award winning tech angel losing her grip, losing integrity and losing the credibility she’s fought so hard to build up over the last 9 years.
Holy shit, this isn’t good.
So as I’m writing this, I’m sitting on the sofa on a Sunday afternoon, catching up on work after having a cervical epidural steroid injection (just yesterday)… I eventually went to see a private consultant who confirmed that I had 2 prolapsed disks in my neck.
I feel tons better, and in hardly any pain (hopefully it will stay that way).
But what I’ve learned is this….
Whilst I’m amazing at what I do when I’m 100% fit and in the zone, I’m utterly sh1t when I’m not!
Truth is, if I don’t show up in my business, then nothing gets done. How is that a solid foundation to grow?
Solution, make sure you’ve got a back up plan for when the sh1t storm lands. Outsource!! have a good team of mini me’s behind me…even the biggest control freak can control every now and again (in business and in life)
Talking about my personal life isn’t something I do in my business very often. I talk about my children but not greatly. I sometimes share pictures or events that we may be doing but that’s it.
One thing that many of you might not know is that I have a child with Autism. My kids are the reason I started my business, and that is the sole purpose of having to make this work, of course, loving what I’m doing helps greatly. I’m lucky that I do.
Whilst my eldest son Rhys is a happy go lucky, handsome charmer, and the age of 11 that charm is shining with the ladies already… (of course, I’m keeping them at arms length for now haha)
Evan on the other hand has autism, he’s selectively mute and just doesn’t do social communication or activities very well, infact he dislikes a majority of people. He does however know football inside out, wrestling he’s like a walking dictionary, and is a dab hand and tech (follows his Mam).
Why am I sharing this anyway?
I guess to give you an insight into my world, knowing that I have a business to run, being able to be there for my children, not just a child with additional needs it important and rewarding. I have no extended family living close, they’re all 300 miles away down south.
I still however have built up an award winning business, a fantastic range of clients, because I want to inspire my children and tech them that regardless of your abilities, strengths or weaknesses, you can truly achieve whatever you set your mind to.
We have days where meltdowns are epic, this week being one as we’re heading into Easter half term, his usual routine at school has been severely disrupted with all things he hates, competitions, arts and crafts and dressing up. I know that if I’m late I haven’t got the stress of explaining to my boss…I am the boss 😉 I manage my own diary, set times when I can’t take calls, I work when I can and when I want.
I love having my own flexible business, I have put courses, a membership club and programmes in place so that I can still earn money even when I have to take time off. Joys of generating a passive income! It’s the way forward.
So, if you’re struggling, wondering how you can build up your business around your family, around your lifestyle, or maybe around your job… if you really really want it, you can do it!
Like I said before, I have to make my business work. I have no other choice. Childcare isn’t an option, relying on family isn’t an option, so this is it.
I truly LOVE LOVE what I do, I’ve chosen what I enjoy working on, who I enjoy working with very carefully so that when I wake up in the morning I look forward to the day and not dread it.
tell me your story…….
I’ve worked with many businesses who want to develop online. Sometimes they’re complete newbies and all the tech stuff just makes them ill, or they might know exactly how to do it all, but perhaps don’t have the time, or they don’t have the interest in doing it. They just want it done.
Sometimes, they’re in between and come to me for advice and guidance on the best way forward.
Knowing how to start your business online without headaches is really important to the long term success of your venture, so I’ve come up with my top 10 things that people do a LOT, and how to avoid them.
1 – Waiting too long to launch/ Product service
Yep, number 1 on my list is waiting too long to actually launch! Just get it done already. You don’t need to have everything perfect. You don’t even need a website. Just start gathering your audience and get seen.
2 – Launching the wrong type of product/Service
You might think the product or service you’re offering is perfect. But does your audience? Knowing exactly what they need and want is THE most crucial element of your business. The last thing you don’t want to happen is spend hours, weeks, months on making everything perfect only to find out that no one buys. Gather your audience and ask them!
3 – Not knowing your audience well enough
Before you can ask your audience what they need and want, you need to be super clear on who they are. Their age, sex, are they male/female, both? what they like, dislike, what their problems are, what do they struggle with, where do they hang out?
You might have a few, but think about THE PERFECT customer, the ones that make your heart sing, the ones that make you want to jump out of bed in the morning.
Be as clear as possible. Once you’ve nailed that, then you’re laughing.
4 – Not listening to what they want
So you know who they are, you’ve asked them what they really want, listen to them! Like I said before, you might think what you’re offering is perfect, on your head be it if you still continue to launch your product/service if it’s no what they are asking for.
5 – Not being unique – What makes you stand out from the rest?
What makes you different? What makes you stand out from the other business who does the same as you? Why should people buy from you and not them?
Make this clear in your marketing.
6 – Lacking in passion – you need to love what you do
Maybe the initial concept is not what you clients need, so you’ve had to change your plan slightly. Whatever you decide to do, you need to LOVE IT! Lacking in passion for the business you have, the flame will soon die out, along with your business.
7 – Thinking it’s going to be easy
I always get the ‘oh you’re so lucky working for yourself’ I don’t see it as lucky. I see it as bloody hard work! Always marketing myself, always making sure I’m visible, answering emails at 11pm at night when I’m lying in bed. Always working, never being able to switch off.
Running a business online is tough BUT worth it! I LOVE what I do, I know my customers love what I do, and I know the NEED and WANT the services I provide.
8 – Trying to do everything yourself
It’s the easiest thing in the world to do, think you’re superwoman, trying to do everything yourself. Trust me, the only want to grow you business is by building a team. Get people on your side who knows what they’re doing, find someone who is good at building websites, you might be able to do it, but an expert can do it twice as fast… (that’s just an example) Stick to what you know, stick to what you’re good at.
9 – Wasting time and money on the wrong tools
Gosh, I’m guilty of this one. Wasting money on the tools I don’t really need, or thought I did but never used them, or maybe not sure how! I’ve wasted endless of hours I will never get back on online platforms that promised the world, and just never got to see the time of day.
I now use a handful of platforms, know them inside out and use them with all of my clients too.
10 – Not believing in yourself
Mindset is a biggie, You need to know you’re blinking good at what you do! It’s true what they say, a positive mindset will attract positive things.
It’s easy to feel disheartened when a product launch goes flop, just do it again. Sometimes you lose, sometimes you win big, but it’s how you handle it and yourself that matters most. Like I said before, running an online business isn’t as easy game. But it is worth the effort.