If you know me, you’ll know only too well how much I rave about passive income and the importance that is in anyone’s business.
It’s all good and well serving your clients, working with them day in day out, but jeez that’s exhausting. You might have two big clients on your books that take up all your time and you’re happy generating that level of income. But what if one day one of those clients shuts shop? You’re left with half of your previous income and no backup plan.
I’m guilty of that. Hustling hard, bagging a client, then they leave and I’m right back to square one, skint and hustling again. It’s not really a basis for a strong business. Plus there’s only 24 hours in a day, no one can work all of those, we need to sleep (sometimes eat) and turn our head to acknowledge our families every now and again..
So you know, I truly believe having a form of passive income in your business is truly a must have. Something that you can’t or shouldn’t negotiate on.
I don’t even mean a product, or a single course because you’re always, forever chasing sales.
What I mean is recurring income, every single month. That even when you step away from your business, that money is still coming into your bank.
This year was my year to do that. I built my VIP Tech Angel Club, and now have amazing, powerful, go getting women who are not scared to invest in their business, in themselves paying to be part of such an amazing community every single month.
I can now comfortably step away from my business for 2, 3, 4 weeks knowing they will still be there (I’ve prepared them with TONS of content), and knowing I’m still getting money in the bank.
See, with this in place, I can still work with my 121 clients, and it doesn’t matter if they go (OK it does because I adore all of my clients), but what I mean is, with a passive income stream behind me I have a cushion of income every single month.
So do you have that in the pipeline for 2018? come and tell me about it…
To help you on your way I’ve got two amazing FREEBIES for you to get your hands on:
Free 7 day Challenge – Grow your own ENGAGING Facebook Group full of raving fans and 5 Day Membership Money Maker Roadmap Challenge
The old thorn in your side. You have an amazing course you want to launch but your website isn’t finished. Or your website is just rubbish. Maybe you’re using a website that doesn’t allow you to sell anything from. Bummer right?
Bumps in the road like this can be costly, especially when you want to start selling to your soul clients.
As an avid WordPress fan I’ve always steered my clients away from stand alone systems that do it away from your website. Hell, I even posted a blog ages ago about how to move away from Jigsawbox for your membership and host it on your own site.
That was until I saw the Invanto platform appear in my appsumo deal and I was intrigued. I was at the stage where my Tech Club needed revamping but didn’t really have the time or drive to build a brand new website to support it. It was a no brainer really, I thought I’d sign up and test it out.
Straight away I fell in love. First I launched my online store for my courses then I launched my BRAND NEW AMAZING VIP Tech Angel Club.
I was up and running with days. I blooming love it!!! It’s actually so easy to set up, the support is fab and I can even issue certificates to the delegates who complete my courses.
Sorry WordPress… I’ve cheated on you.
If you’re interested in finding out more about Invanto then check them out here > Invanto.com
Want to learn more about building your business online? Head over to my FREE Facebook Group
Ok so you want to sell your products, courses, events blah blah online. You have a gorgeous website set up, you’ve spent weeks making it look beautiful, thinking about the perfect copy that will enchant your potential customers.
I bet you’ve forgot one thing, the legal boring dull bit… Terms & conditions…and not to mention your privacy and cookie policies.
You’re probably thinking well “no one even reads it” “I’m just a small business” “it’s just boring anyway”
These are all valid points, but yep, you REALLY REALLY do need these on your website, in fact, it’s probably the most important, if not THE important part of your site.
Terms and Conditions <yawn>
100% the dullest page on your site, however, this sets out the rules of using your website, however, there’s actually no legal requirement for defining terms and conditions.
Terms and Conditions may not be required by law, but it’s still a savvy thing to include.
These pages can limit your liability and cover your ass if a customer decides take you to court, as well as protect your rights to the content you’ve added to your website.
If you’re ever facing a legal battle (hopefully not!), a court will look at your website terms & conditions to determine the contractual terms between you and the customer. So when you’re writing them, make sure you have this in the forefront of your mind.
So what should I include?
The actual content included will be specific and unique to your own website and the type of content you supply. However, if you look around within your own niche/industry you’ll find that they’re pretty much the same.
So this is basically a section where you hold your hands up and waiver any liability from errors within your web content, really what you’re saying is that you can’t be held responsible for any errors in content.
So this will apply to anyone commenting on pages, blog posts etc,
You should always include a notice about copyright/trademark. For example, “Copyright © 2016. www.yourwebsite.com.”
If you are collecting any information from your customers (such as email addresses or credit card information), then THIS IS a legal requirement. This outlines how information will be used – check out mine as an example
Set Governing Law
This bit is to mention where your website is operating from in terms of the governing law (state/province and country).
For example, “These terms and conditions are governed by the laws of England and Wales”
But I don’t really know where to start! HELP!
If you’ve never put terms & conditions together before, it can feel scary and overwhelming. It doesn’t have to be! there are easy peasy solutions….
1. Copy someone else’s
Ok, I don’t actually mean copy it word for word. That is NEVER a good idea. however, you can use it as a guide and amend according to your own business requirements and rules.
2. Use a Terms and Conditions Generator
Hope onto Google and search for “Terms and Conditions generator” and you’ll see loads of sites to choose from that will do just this for you – generate Terms & Conditions.
Again though, be sure to read through it and make sure it covers everything we’ve already gone over.
3. Get a solicitor to do it for you
If you’re really not sure and still scared, then the best thing to do is to find a solicitor you can work with to put together your own Terms & Conditions. Obviously prices will vary but ask around your network to find a reliable company.
Let me start by saying I LOVE MY JOB!!
I just love love love working with clients and blowing their minds!!! Gosh that sounds so anal I know but really, when I work with clients who are so comfortable doing what they do in a physical capacity. Whether it being speaking, teaching, coaching etc in a classroom, on stage…whatever, and then they ask me to help them get online, I just love it!!!!
This is exactly what happened this month.. well yesterday was go live actually.
When Dawn contacted me she was just overwhelmed by the thought of having to move her business online. She had a website www.dawnbreslin.com, but it just wasn’t working for her. She wasn’t sure how to get things up and sell them to the big wide world.
Dawn Breslin, is absolutely amazing at what she does. She regularly features in the Psychologies magazine, she’s a Hay House author, speaker, tv & radio presenter.
Dawn realised that she needed to be able to deliver her coaching online. It’s the way it’s going now isn’t it? But she just didn’t know how.
TA DA.. Tech Angel to the rescue!!
I re-vamped her site and just brought it to life. A nice, fresh look, full of visuals, just how she asked.
This week we also launched her very first online course!! Well actually two courses!!!
Introduction to Harmonizing Life Design and Mindfulness for beginners with Maggie Kay. I am so proud of her.
We created brand new sales pages, added a shop to her website and dished out a gorgeous campaign via Mailchimp…
This is just the beginning of her journey, and much more to come! Head over to her website www.dawnbreslin.com to check it out!
If you would like to discuss how you too can set up your material online to generate a passive income, then get in touch now!
The amount of information that is available on the internet these days is truly a mixed blessing – it comes with the following benefits and drawbacks:
- People have ready access to information but do not have enough time to read it.
- There are so many types of information competing for attention.
- There is an increasing number of competition selling low-cost information products.
So while the rewards may be great and profitable for some, the competition is tougher than ever before. The best way to tackle this challenge is to do your homework and learn about your ideal customers as much as you can. This will help you decide who to target, how to best position your products and what is the most effective way to present it.
Types of Information Products
So, what are the options available to you when it comes to selling information products? Below I’ll go over briefly the most popular products that are available, and proven to be very popular:
Ebooks or electronic/digital books are easily the most common and in demand type of information products available today. This is probably because it is the easiest and cheapest for of information product to can sell and buy. There are so many ebooks available on the market today, covering every imaginable topic and catering to different audience.
If you have a flair for writing or you feel you can be able to share expert advice and information on a specific field, you can consider creating your own ebook and sell it in the market. But of course, not any ebook will do. You will want to come up with one that will best appeal to your target audience. Here are the popular ones for your reference:
How To Information
This type of ebook offers important assistance on learning a new skill, enhance existing knowledge or provide an innovative approach to doing certain things. It can cover different topics such as social media, bookkeeping, coaching, cooking, learning a skill, dating and so much more.
If you plan on creating a how-to ebook, you should first take time to study your ideal client and find out what are the most significant concerns/issues/problems and create content that will be able to provide a solution to that problem.
Making Money Info
Another type of ebook is one that is geared towards offering information on how to make money. Most people, if not all are always interested in new ways of generating new income streams, especially if they’re self employed and looking at solutions for a passive income stream. If you have discovered how to generate income and make a serious profit doing something, then you might want to write about it and share your expertise.
Health And Fitness
With more and more people being conscious about their health, an ebook covering such topics would be perfect if you’re an expert in this area. This type of ebook covers various topics such as weight loss, natural remedies and muscle gain. Through the years, there will always be a great market for these information products.
These type of ebooks focus on providing relationship advice, such as dealing with a divorce or getting back an ex partner. There have been a growing demand for books that tackle gaining self confidence, dealing with stress, and becoming a better person.
Training and Skills Improvement
Whether people are genuinely interested in acquiring a new skill or trying to save money by doing things on their own, more and more people seek online resources on enhancing knowledge and improving a certain skill. This may include Photoshop tutorials or the basics of using social media.
Another type of information product that you can sell is video tutorials, which of course, provides information, depending on the particular topic you want to pursue. If you plan on offering training courses, video formats are highly recommended so you can demonstrate/discuss every step for your audience to see and observe.
If your tutorial involves navigating around the web or certain software, a screencasting software can be used to record every cursor action. A lot of people prefer video tutorials over written ones as it is easier to understand and it comes with better visual appeal, which is ideal for people who prefer watching instead of reading. Of course, there is also the fact that people can play and replay video tutorials whenever they need to. These are exactly what I provide in my training courses and also in my Tech Angel Club
As the name suggests, you can basically make money by setting up a membership site and attract users to sign up. In my opinion it’s one of the most overlooked income opportunity and a well known lucrative business model.
So these are the top money making channels for selling information products. At this point, you may think to yourself, “I don’t think I can pursue any of these” and come up with a number of reasons such as “I don’t know how to write or code” or “ I don’t have any brilliant ideas to sell”, well, think again.
Money does not grow on trees and nothing comes for free these days. If you are keen on gaining that financial freedom – whether you’re preparing for retirement or looking for a means to get out of the corporate rat race — why not sign up to my ‘Creating & Launching Your First Digital Product E-course’ . Discover how you can sell information products through strategic planning and innovative thinking.
If you’re one of super duper savvy and clever businesses that have started building a membership site for your business, then one that makes money is exactly what you were aiming for right?
But, what if you could improve your membership website profits just by ensuring you have incorporated these six simple improvements to your website?
1. Create different membership levels
One easy way to increase your income is to offer visitors different membership levels. This is really psychological since it makes the potential subscribers feel like they have options.
2. Ask current members to give you referrals
Ask your current members to provide you with referrals and for those referrals offer them something of value. Offer them a free monthís membership, a free service, a free product, or a discount of some sort, or even set up an affiliate scheme so that they get a £% for the referral. Essentially money for nothing, well telling people how fab you are!
3. Commit to publishing a blog
This is an excellent way to communicate, with both your personality showing and your authority. Consumers are looking for both a personality and a brand when they read, and so this allows you to engage them and show both.
4. Implement trial memberships
If you find that you are having difficult getting visitors to sign up for a membership why not offer them a free trial. It could be for a few days or it could be for a month. Or the ‘in thing’ is to offer the first month for just £1. Just make sure if you do go down this route, that you don’t give all your content away during the first month. The idea is just to give them a taster.
5. Pay attention to what the add copy actually says
Watch the language that you are using on your membership sign-up page. If your copy sounds like a sales page with heavy promotion, your customer may not feel like there is any benefit to them and that all you want to do is sell them something and so they’ll walk away. As your friends, family or your network to read over the sales page and see what they think.
6. Rather than creating a business model to work from creating a brand
Rather than spending your time creating a business model that’s profitable, spend your time creating a recognisable brand, because when you do this you will build regular customers/members to your site.
There you have it- six excellent (I hope!) tips that can help to improve your membership website profits. The focus of a membership site is to bring new members and then keep those members paying their monthly subscription, so make sure your membership site can accomplish both steps. When you do that, you’ll generate increased revenue, and enjoy your savvy business sense, because it CAN make you a full time income.
If you haven’t got a membership site, or you’ve been thinking about it for your business and not sure where to start, why not sign up for my freebie course? www.membershipmoneymaker.co.uk
Have a wonderful week