4 Ways to Up Your Facebook Group Engagement

4 Ways to Up Your Facebook Group Engagement

When you have a Facebook group of your own, engagement can be one of the hardest things to consistently experience. And of course, without engagement, why have a Facebook group at all?

Engagement can be tricky. There are certain things people love to talk about and things they don’t. We’d all like to think that “if you build it, they’ll come,” but that’s certainly not the case with Facebook groups. They may join, but that won’t get them talking.

So, what will get your audience responding to you and each other? There are a few tricks of the trade that work to get people interacting. In this article, we’ll discuss four ways to increase the engagement within your Facebook group.

1.Ask questions.

Now ask more questions. People love to talk about themselves, so ask. This is, by far, the easiest way to at least have people begin responding to your posts. Ask questions related to your niche or group topic, and make sure you respond to each and every response you receive. Just answering a question is boring. Interacting with the owner of the group is not.

2.Think about your timing.

When is your audience using Facebook? If your audience tends to work a 9-5 job, they may not be online to see your posting at 10 am and 2 pm. If they are online perusing Facebook when they receive a notification of a new post in your group, they’ll be more apt to check it out and get involved. Social media auto-posters such as HootSuite and Buffer have analytics to help you determine the best times to post to get the most views, and ultimately the most engagement.

3.Photographs are king in Facebook groups.

More people look at posts with photos, and people are much more inclined to respond if it is a photo that is on-topic. Alternatively, you can create a pattern interrupt by using a shocking photo that is entirely not on-topic for your group.

4.Use surveys to find out what they want.

This is different than asking questions. Use a survey in your Facebook group to find out exactly what your members want to hear from you. Maybe they want more video content. Maybe they want more industry news. It depends on your niche and topic, but by asking your audience what they want, you can deliver that, and make the group fit what they’re looking for. That is bound to make them more interactive.

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Sales Funnels – What are they anyway?

Sales Funnels – What are they anyway?

Sales funnels are often talked about in internet marketing and throughout the entrepreneurial world, but very little people really understand what they are. Quite simply put sales funnels are put in place because the business is trying to get the potential customer to take a certain action in every stage of the sales journey (sales funnel) that will eventually lead to a sale or multiple sales.

For example, if you imagine the shape of a funnel, then you know it’s wide open at the top and narrow at the bottom.

When you have products or services to sell you are trying to get as many people as you can into your sales funnels because it’s much easier to maintain a customer than it is to acquire a customer.

Once you have a customer in your list, you can continually offer products and services to that person, which means more and more money in your pockets if they should take you up on your offers.

A simple sales funnel might be that you have written an ebook that you want to sell on weight loss. If you can get people to your website, then you can show them a sales page that offers your particular ebook on weight loss. If they make a purchase, then they get the ebook on weight loss – the end of the sales funnel.

But you can go that one step further and develop a lasting, long term relationship with your customer. So instead of sending the potential customer straight to a sales page, you could offer them a free mini ecourse on How to Lose 20 pounds in 10 days, naturally and without exercise. And all they have to do to get the course is submit their email address. That would be the 1st stage of the sales funnels this marketer has in place.

The mini ecourse offers great information that is beneficial to their customer and the more the customer reads the more they start to trust. After the mini ecourse is over you might offer them a low priced product that they can purchase. The 2nd stage of the sales funnel. And depending on what action that person takes will lead them to another part of the sales funnels.

Suppose you have a higher priced product that is closely related to your low priced product you offered, but has so much more value. You are not going to offer that product in the earlier stages of your sales funnel because if people don’t know you they don’t trust you and they certainly won’t buy from you. So sales funnels build trust and ultimately sales. However you decide to build your sales funnel think about what you want from your customer at every stage of the funnel and how you can profit while still offering value for every stage of the process.

10 Mistakes NOT to make when launching your business online

10 Mistakes NOT to make when launching your business online

I’ve worked with many businesses who want to develop online. Sometimes they’re complete newbies and all the tech stuff just makes them ill, or they might know exactly how to do it all, but perhaps don’t have the time, or they don’t have the interest in doing it. They just want it done.

Sometimes, they’re in between and come to me for advice and guidance on the best way forward.

Knowing how to start your business online without headaches is really important to the long term success of your venture, so I’ve come up with my top 10 things that people do a LOT, and how to avoid them.

1 – Waiting too long to launch/ Product service

Yep, number 1 on my list is waiting too long to actually launch! Just get it done already. You don’t need to have everything perfect. You don’t even need a website. Just start gathering your audience and get seen.

2 – Launching the wrong type of product/Service

You might think the product or service you’re offering is perfect. But does your audience? Knowing exactly what they need and want is THE most crucial element of your business. The last thing you don’t want to happen is spend hours, weeks, months on making everything perfect only to find out that no one buys. Gather your audience and ask them!

3 – Not knowing your audience well enough

Before you can ask your audience what they need and want, you need to be super clear on who they are. Their age, sex, are they male/female, both? what they like, dislike, what their problems are, what do they struggle with, where do they hang out?

You might have a few, but think about THE PERFECT customer, the ones that make your heart sing, the ones that make you want to jump out of bed in the morning.

Be as clear as possible. Once you’ve nailed that, then you’re laughing.

4 – Not listening to what they want

So you know who they are, you’ve asked them what they really want, listen to them! Like I said before, you might think what you’re offering is perfect, on your head be it if you still continue to launch your product/service if it’s no what they are asking for.

5 – Not being unique – What makes you stand out from the rest?

What makes you different? What makes you stand out from the other business who does the same as you? Why should people buy from you and not them?

Make this clear in your marketing.

6 – Lacking in passion – you need to love what you do

Maybe the initial concept is not what you clients need, so you’ve had to change your plan slightly. Whatever you decide to do, you need to LOVE IT! Lacking in passion for the business you have, the flame will soon die out, along with your business.

7 – Thinking it’s going to be easy

I always get the ‘oh you’re so lucky working for yourself’ I don’t see it as lucky. I see it as bloody hard work! Always marketing myself, always making sure I’m visible, answering emails at 11pm at night when I’m lying in bed. Always working, never being able to switch off.

Running a business online is tough BUT worth it! I LOVE what I do, I know my customers love what I do,  and I know the NEED and WANT the services I provide.

8 – Trying to do everything yourself

It’s the easiest thing in the world to do, think you’re superwoman, trying to do everything yourself. Trust me, the only want to grow you business is by building a team. Get people on your side who knows what they’re doing, find someone who is good at building websites, you might be able to do it, but an expert can do it twice as fast… (that’s just an example) Stick to what you know, stick to what you’re good at.

9 – Wasting time and money on the wrong tools

Gosh, I’m guilty of this one. Wasting money on the tools I don’t really need, or thought I did but never used them, or maybe not sure how! I’ve wasted endless of hours I will never get back on online platforms that promised the world, and just never got to see the time of day.

I now use a handful of platforms, know them inside out and use them with all of my clients too.

10 – Not believing in yourself

Mindset is a biggie, You need to know you’re blinking good at what you do! It’s true what they say, a positive mindset will attract positive things.

It’s easy to feel disheartened when a product launch goes flop, just do it again. Sometimes you lose, sometimes you win big, but it’s how you handle it and yourself that matters most. Like I said before, running an online business isn’t as easy game. But it is worth the effort.

Need more help?

Why not work with me one-to-one and become an Online Angel

That annoying copycat and how I’ve learned to handle it

That annoying copycat and how I’ve learned to handle it

We’ve probably all been there. You come up with an amazing idea for a product, you launch it, you sell it, you smashed it… and a few weeks later ‘she’ appears with the same idea! AGAIN.

 

She being the person who LOVES everything you do, so has to copy it…

 

I used to really let it get to me, she event pinched some of my clients so sure, I was naturally pissed! For a bit anyway.

Spending endless hours putting things together, modules, setting it all out in a perfect structure, putting the pricing together, not to mention the marketing that goes into getting people interested enough to buy, and then for someone just to swan up and blatantly copy your whole idea, is just really deflating.

So what changed?

I realised I was awesome!

No, really, why else would ‘she’ want to copy me? If my ideas were crap, then ‘she’ just wouldn’t bother right?

I also realised that I wasn’t the only victim, ‘she’ had done it to others too, so I just smirked at the same old saying ‘Karma is a bitch’

So what did I do about it?

Did I shout, scream, call her on it?

NAH! I just ignored it.

I know I’m good at what I do, everything I put together has my heart in it. My blood. My sweat. My tears. Most importantly my customers in the forefront of my mind. I know people love my stuff because I’m ME! Equally her people like her for her (although one day they’ll maybe realise she isn’t 100% authentic – but that’s not my issue)

I’ve unsubscribed from her mailing list (how I was on there I don’t even know!), I blocked her from my pages, unfriended her on Facebook (oh yeah we were friends on Facebook too!), and removed myself from her stuff. I don’t see anything that she does so my mind isn’t consumed by her, and I’m not brought down by the negativity of the situation.

I figured that if she wants to copy my ideas, she can, but all she can see is what’s on the surface. She can’t copy the content, she can’t physcially be me, and most importantly she can’t possibly know what I have up my sleeve next.

The content is the easy bit, and can be copied. The rest, not so much.

Sure, somedays it gets to me, but not as much as it did. Now I just do my best to be me. Be true to myself, my clients & my prospects and know that I’m 10000% authentic. No copies, no imitations, just doing the best I can.

Have you been a victim of copying? Are you facing it now? 

What are you doing about it? 

I’d love for you to share your stories….

 

Making it easy to buy from your website

Making it easy to buy from your website

Convincing your customers to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your customers are ready but don’t know how to buy from you? No matter how good you are at getting to people to buy, they won’t if they find the process difficult.

First, you need to ensure that visitors know exactly where you products are on your site, through clear navigation. Make it obvious i.e shop here or order here. Make it a clear call to action.

Also, do you offer multiple payment options? Most people feel comfortable paying via Paypal, and they can also pay via credit card using this method. The more options and the easier the options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.

On the other hand, you will want to prove that you are a credible merchant. How about after sales support? Who do they contact when they have problems after purchasing? Is this obvious on your aftersales? or on in the T&Cs on your site?

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximise your profits!

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If you don’t have a shopping cart, or would like me to look over what you already have. then please feel free to get in touch.

10 Things You Can Outsource Today

10 Things You Can Outsource Today

Outsourcing can be a real scary thought for a business owner, especially if you’ve never done it before. Handing over the responsibly to someone you’ve probably never met, it s huge deal! You know you need to do it, but you don’t know who to or even what!

You’re feeling overwhelmed, overworked and stressed, and there are simply not enough hours in the day to get everything done! BUT, this is a MUST if you want to grow your business.

So, here are 10 things you can outsource today:

1. Website design and creation

You can easily outsource the full design of your website, or someone to make simple tweaks and edits, or even ensure your site is kept up to date and threat free from hackers

2. Advertising and marketing:

Why not outsource your online marketing, social media and even your newsletters? There are plenty of VAs, and experts with these skills. This would free up so much of your time so you can work on things you’re amazing at!

4. Buying goods and services online:

Trying to buy goods and services online can at times be very taxing considering you will have to create online accounts and have to deal with the buyers or sellers, but outsourcing the services of experts ensures you get quality goods and quality services without having to sweat it out.

5. Profiling competition on social media:

It would be ideal to outsource the services of experts when trying to research your competitors on social media. Trying to do it yourself is likely to take a lot of time and resources, but the experts know their way around such researches.

6. Payroll services:

Instead of creating a payroll system, which would mean hiring an accountant, you could simply outsource the services online. This will help ensure that employees or contractors are paid on time and accurately. It will also save you from doing calculations.

7. Management of social networking sites:

If you are too busy to be always on your social networking sites then you could get the services of a virtual assistant to help keep your page active and busy.

8. Customer service:

You could outsource customer service by having an online expert/virtual assistant in place to always answer to complains, comments and inquiries. This gives you time to do other things.

9. Transcription services:

You can outsource the services of a transcriber from any location in the world. There are so many transcriptionists available right at your fingertips. These could include recorded class notes, memos or articles.

10. Order processing:

If you sell products online, you could be having so many orders coming in randomly that it would be wise to outsource the services of an expert to help with the order processing. This will ensure the products get delivered on time and in an orderly manner. Outsourcing is ideal for online businesses that do not have the space and money to pay employees, it makes it easier to have your work done from somewhere else and delivered to you digitally.

So there you have it…. my top ten tasks you can outsource today!

 

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