A great question I get asked ALL of the time! So I wanted to share my strategy with you of how I use them differently, but yet sometimes the same.
I see my Facebook page is an extension to my Website, aside from my blog, it’s fairly static, so I use my Facebook page as a place to broadcast my offerings, my services, a place to demonstrate my knowledge by sharing articles, tips, and raise awareness of my business. It’s a place where I can be visible, and a place where I start warming up prospective clients.
My Facebook group is a real community. It’s not all about me posting things, it’s a place for members to post too. It’s much more of a two way dialogue. Of course I still post similar (sometimes the same content as my page) but it’s less about what I can offer, it’s more about my knowledge, sharing my knowledge in a much more in-depth way.
So I’ll typically post questions, action based posts i.e getting members to interact with me. Asking them what’s going on in their world, what promotions THEY have. I use it as a space to help members grow their business.
So you can see straight away that Facebook pages are more about YOU, demonstrating YOUR skills, where a Facebook group is a community and becomes about how YOU can nurture and build relationships with your soul mate clients at a much more personal way.
Imagine your Facebook page is the shop window and your group is the inside of your shop….
If you’re struggling with what to post where, then comment on the blog post and we can work through it.
If you haven’t got a group then why not sign up to my FREE 7 Day Challenge HERE
Many business women make the mistake of thinking that they have to abandon their feminine side and embrace all things masculine in order to get ahead in business. The truth is that no matter what business you’re in, you will never be truly successful and happy in your if you are pretending to be something that you’re not.
You might think the role of hard-headed businessman is the only way to succeed, but most businesses have more than enough of this type. Their masculine energy rides roughshod over anyone who doesn’t meet their exacting, and often unrealistically high standards. It also silences any disagreement or any creative thinking that might come into conflict with their vision of how things “should” be done.
Feminine energy is a lot less action oriented. It is softer, more creative and flexible. Feminine energy goes with the flow. It doesn’t try to redirect the river.
The Idea of Graceful Flow
The idea of flow is that everything should come to us naturally, without us chasing all over the place after things we think will make us happier, more successful, more. whatever. Flow is about accepting what is good in life without wanting more or pushing it away because we think we don’t deserve it. It is also about attracting the good things in life through correct action. If we work hard on a project, for example, good results will follow.
Flow is also about a vision of how things can be better, but organically. If you want to grow a wonderful rose, you can’t keep tugging at it to make it grow faster. The result would just cause it to wither and die on the vine.
The Secret of the Secret
The very popular book The Secret resonated with a lot of people (myself included) who wanted to learn more about abundance and flow aka Law of Attraction. Instead of exhausting yourself chasing after all the things you want, you can take actions that will make those good things come to you. The result is a lot less stress and a great deal more success and satisfaction.
A lot of people get so caught up in the idea of more – more customers, money, and profits – that they fail to appreciate what they actually have. They get so stressed that their health starts to fail. They also say or do unskillful things which result in poor relationships in the workplace, and unhappy clients who go to businesses who will treat them better.
The Pareto Principle tells us that 20% of your customers are responsible for 80% of your profits. Graceful flow in this case would therefore mean nurturing these relationships as much as possible to sustain them over the long term.
The energy can be directed in a positive, purposeful way, with laser focus – not negative, aimless and anxious. Graceful flow will bring success without having to stress over it, for more harmony and balance, in your community, when attracting clients and within yourself as a female entrepreneur.
Speaking from experience…..
If you know me, you’ll know only too well how much I rave about passive income and the importance that is in anyone’s business.
It’s all good and well serving your clients, working with them day in day out, but jeez that’s exhausting. You might have two big clients on your books that take up all your time and you’re happy generating that level of income. But what if one day one of those clients shuts shop? You’re left with half of your previous income and no backup plan.
I’m guilty of that. Hustling hard, bagging a client, then they leave and I’m right back to square one, skint and hustling again. It’s not really a basis for a strong business. Plus there’s only 24 hours in a day, no one can work all of those, we need to sleep (sometimes eat) and turn our head to acknowledge our families every now and again..
So you know, I truly believe having a form of passive income in your business is truly a must have. Something that you can’t or shouldn’t negotiate on.
I don’t even mean a product, or a single course because you’re always, forever chasing sales.
What I mean is recurring income, every single month. That even when you step away from your business, that money is still coming into your bank.
This year was my year to do that. I built my VIP Tech Angel Club, and now have amazing, powerful, go getting women who are not scared to invest in their business, in themselves paying to be part of such an amazing community every single month.
I can now comfortably step away from my business for 2, 3, 4 weeks knowing they will still be there (I’ve prepared them with TONS of content), and knowing I’m still getting money in the bank.
See, with this in place, I can still work with my 121 clients, and it doesn’t matter if they go (OK it does because I adore all of my clients), but what I mean is, with a passive income stream behind me I have a cushion of income every single month.
So do you have that in the pipeline for 2018? come and tell me about it…
To help you on your way I’ve got two amazing FREEBIES for you to get your hands on:
Free 7 day Challenge – Grow your own ENGAGING Facebook Group full of raving fans and 5 Day Membership Money Maker Roadmap Challenge
Yep I wouldn’t have believed it either! But I did. It’s 100% true!
When my business coach Rachel Smith posted in our Mastermind group this morning…“Kelly you need to brag you have called in 20 brand flipping new soul clients this month”
My immediate reaction was, huh? what? me? na….
But I bloody did!!! I did call in 20 soul clients this month.
By being totally clear of WHO, WHAT and WHY I wanted them… that’s how!
Oh but if you had told me back in January what I wanted, I would have said go back to a ‘real job’. I’ve had enough. After 10 years I was ready to jack it all in. I had loads of clients, whom I loved, but I just lost my mojo. I lost my personality.
Probably from recurring illnesses, yep the universe giving me repeating lessons… I didn’t know why at the time. Why was I ill constantly? Why was I feeling miserable even though I was working with some truly inspirational people?
I don’t know. Hell, I didn’t know anything anymore. One thing that stopped me going back to a ‘proper job’ was that I still had this DESIRE to succeed. I had invested SO much time and tears into my business that I wasn’t going to go back to making someone else rich. Besides, I recon I’m pretty much unemployable these days.
So fast forward to June 2017 (not THAT long ago). I was struck down yet again with the most random illness and it totally floored me. I was unable to sit at my desk, I was unable to hold my phone, I couldn’t even brush my own hair for god sake! I later learned that I had two slipped disks in my neck. 37 flipping 7 and I’ve got two slipped disks!! HOW? I just woke up one morning and I had this stiff neck that got worse. Just like that….
“I woke up like this”
OK UNIVERSE WHAT ARE YOU TELLING ME?
Whatever it was I had seriously had enough.
Now drugged up to the max on pain killers I had to take a step back. We had a holiday booked for mid July, jetting off to Spain with my husband and my two boys. I didn’t even know if I was able to fly!
Sparing you the juicy details I did get on that flight. With my husband and my two boys.
Now next you wouldn’t believe it…my husband was hit with the worst stomach flu ever. For the entire 7 days he was in bed. Mid 40s celcius, Spains heatwave…he was laid up with a raging temp and couldn’t keep anything in or down.
So it was up to me with my boys to holiday. All they wanted to do was play in the pool. I just read and read and watched them have fun. Oh the simple things.
I started reading a book, THE book. I never read books. I ain’t got time for that. I did though..the book was called
“How To Be F*cking Awesome” by Dan Meredith. I’ll let you buy that and when you’ve read it you’ll know why.
A whole week of reading, relaxation (I didn’t take the laptop), work was out of the question. I started to get clarity, a new vision, a real purpose to my business, my values, me.
THIS WAS MY LESSON!
I needed to slow down, get clarity, understand what I really want, who I really want to work with.
And you know what, since I cleared my mind of ‘stuff’ stepped back from my business, I came back from that holiday as a totally different person! I’ve joined a mastermind, I’ve launched my brand new Tech Angel Club, I’ve grown a Facebook group of nearly 400 engaging amazing female entrepreneurs.
Stuff the courses that promise the world, no more wasting money. Back to basics. Understand me, understand my business, understand my soul clients.
If you’re feeling the same, lost, confused, brain full of ‘stuff’ I advise you to take time away from your business. Like 100% business free time. 100% step away.
Read books, journal, do what ever you need, but detox yourself from your business. Scary. I know…..
You see, I don’t have a big list, I don’t run massive Facebook ads, I don’t even do that many live streams.
What I DO do though is show up in my business every single day, I post content that resonates with my soul clients, this allows me to sell gracefully…..and this is how I’ve called in 20 new clients in the last 30 days.
Let me know if any of this resonates with you by leaving a comment below.
The old thorn in your side. You have an amazing course you want to launch but your website isn’t finished. Or your website is just rubbish. Maybe you’re using a website that doesn’t allow you to sell anything from. Bummer right?
Bumps in the road like this can be costly, especially when you want to start selling to your soul clients.
As an avid WordPress fan I’ve always steered my clients away from stand alone systems that do it away from your website. Hell, I even posted a blog ages ago about how to move away from Jigsawbox for your membership and host it on your own site.
That was until I saw the Invanto platform appear in my appsumo deal and I was intrigued. I was at the stage where my Tech Club needed revamping but didn’t really have the time or drive to build a brand new website to support it. It was a no brainer really, I thought I’d sign up and test it out.
Straight away I fell in love. First I launched my online store for my courses then I launched my BRAND NEW AMAZING VIP Tech Angel Club.
I was up and running with days. I blooming love it!!! It’s actually so easy to set up, the support is fab and I can even issue certificates to the delegates who complete my courses.
Sorry WordPress… I’ve cheated on you.
If you’re interested in finding out more about Invanto then check them out here > Invanto.com
Want to learn more about building your business online? Head over to my FREE Facebook Group