The true meaning of passive income, and why I’m able to step away from my business and still make money

The true meaning of passive income, and why I’m able to step away from my business and still make money

If you know me, you’ll know only too well how much I rave about passive income and the importance that is in anyone’s business.

It’s all good and well serving your clients, working with them day in day out, but jeez that’s exhausting. You might have two big clients on your books that take up all your time and you’re happy generating that level of income. But what if one day one of those clients shuts shop? You’re left with half of your previous income and no backup plan.

I’m guilty of that. Hustling hard, bagging a client, then they leave and I’m right back to square one, skint and hustling again. It’s not really a basis for a strong business. Plus there’s only 24 hours in a day, no one can work all of those, we need to sleep (sometimes eat) and turn our head to acknowledge our families every now and again..

So you know, I truly believe having a form of passive income in your business is truly a must have. Something that you can’t or shouldn’t negotiate on.

I don’t even mean a product, or a single course because you’re always, forever chasing sales.

What I mean is recurring income, every single month. That even when you step away from your business, that money is still coming into your bank.

This year was my year to do that. I built my VIP Tech Angel Club, and now have amazing, powerful, go getting women who are not scared to invest in their business, in themselves paying to be part of such an amazing community every single month.

I can now comfortably step away from my business for 2, 3, 4 weeks knowing they will still be there (I’ve prepared them with TONS of content), and knowing I’m still getting money in the bank.

See, with this in place, I can still work with my 121 clients, and it doesn’t matter if they go (OK it does because I adore all of my clients), but what I mean is, with a passive income stream behind me I have a cushion of income every single month.

So do you have that in the pipeline for 2018? come and tell me about it…

To help you on your way I’ve got two amazing FREEBIES for you to get your hands on:

Free 7 day Challenge – Grow your own ENGAGING Facebook Group full of raving fans and 5 Day Membership Money Maker Roadmap Challenge

How I called in 20 new soul clients in 30 days

How I called in 20 new soul clients in 30 days

Yep I wouldn’t have believed it either! But I did. It’s 100% true!

When my business coach Rachel Smith posted in our Mastermind group this morning…“Kelly you need to brag you have called in 20 brand flipping new soul clients this month”

My immediate reaction was, huh? what? me? na….

But I bloody did!!! I did call in 20 soul clients this month.

How, why?

By being totally clear of WHO, WHAT and WHY I wanted them… that’s how!

Oh but if you had told me back in January what I wanted, I would have said go back to a ‘real job’. I’ve had enough. After 10 years I was ready to jack it all in. I had loads of clients, whom I loved, but I just lost my mojo. I lost my personality.

Probably from recurring illnesses, yep the universe giving me repeating lessons… I didn’t know why at the time. Why was I ill constantly? Why was I feeling miserable even though I was working with some truly inspirational people?

I don’t know. Hell, I didn’t know anything anymore. One thing that stopped me going back to a ‘proper job’ was that I still had this DESIRE to succeed. I had invested SO much time and tears into my business that I wasn’t going to go back to making someone else rich. Besides, I recon I’m pretty much unemployable these days.

So fast forward to June 2017 (not THAT long ago). I was struck down yet again with the most random illness and it totally floored me. I was unable to sit at my desk, I was unable to hold my phone, I couldn’t even brush my own hair for god sake! I later learned that I had two slipped disks in my neck. 37 flipping 7 and I’ve got two slipped disks!! HOW? I just woke up one morning and I had this stiff neck that got worse. Just like that….

“I woke up like this”

OK UNIVERSE WHAT ARE YOU TELLING ME?

Whatever it was I had seriously had enough.

Now drugged up to the max on pain killers I had to take a step back. We had a holiday booked for mid July, jetting off to Spain with my husband and my two boys. I didn’t even know if I was able to fly!

Sparing you the juicy details I did get on that flight. With my husband and my two boys.

Now next you wouldn’t believe it…my husband was hit with the worst stomach flu ever. For the entire 7 days he was in bed. Mid 40s celcius, Spains heatwave…he was laid up with a raging temp and couldn’t keep anything in or down.

So it was up to me with my boys to holiday. All they wanted to do was play in the pool. I just read and read and watched them have fun. Oh the simple things.

I started reading a book, THE book. I never read books. I ain’t got time for that. I did though..the book was called
How To Be F*cking Awesome” by Dan Meredith. I’ll let you buy that and when you’ve read it you’ll know why.

A whole week of reading, relaxation (I didn’t take the laptop), work was out of the question. I started to get clarity, a new vision, a real purpose to my business, my values, me.

 

 

AH!

OK UNIVERSE

THIS WAS MY LESSON!

I needed to slow down, get clarity, understand what I really want, who I really want to work with.

And you know what, since I cleared my mind of ‘stuff’ stepped back from my business, I came back from that holiday as a totally different person! I’ve joined a mastermind, I’ve launched my brand new Tech Angel Club, I’ve grown a Facebook group of nearly 400 engaging amazing female entrepreneurs.

Stuff the courses that promise the world, no more wasting money. Back to basics. Understand me, understand my business, understand my soul clients.

If you’re feeling the same, lost, confused, brain full of ‘stuff’ I advise you to take time away from your business. Like 100% business free time. 100% step away.

Read books, journal, do what ever you need, but detox yourself from your business. Scary. I know…..

Clarity!

You see, I don’t have a big list, I don’t run massive Facebook ads, I don’t even do that many live streams.

What I DO do though is show up in my business every single day, I post content that resonates with my soul clients, this allows me to sell gracefully…..and this is how I’ve called in 20 new clients in the last 30 days.

Let me know if any of this resonates with you by leaving a comment below.

K x

Don’t let such a simple thing like a website stop you from selling

Don’t let such a simple thing like a website stop you from selling

The old thorn in your side. You have an amazing course you want to launch but your website isn’t finished. Or your website is just rubbish. Maybe you’re using a website that doesn’t allow you to sell anything from. Bummer right?

Bumps in the road like this can be costly, especially when you want to start selling to your soul clients.

As an avid WordPress fan I’ve always steered my clients away from stand alone systems that do it away from your website. Hell, I even posted a blog ages ago about how to move away from Jigsawbox for your membership and host it on your own site.

That was until I saw the Invanto platform appear in my appsumo deal and I was intrigued. I was at the stage where my Tech Club needed revamping but didn’t really have the time or drive to build a brand new website to support it. It was a no brainer really, I thought I’d sign up and test it out.

Straight away I fell in love. First I launched my online store for my courses then I launched my BRAND NEW AMAZING VIP Tech Angel Club.

I was up and running with days. I blooming love it!!! It’s actually so easy to set up, the support is fab and I can even issue certificates to the delegates who complete my courses.

Sorry WordPress… I’ve cheated on you.

If you’re interested in finding out more about Invanto then check them out here > Invanto.com

Want to learn more about building your business online? Head over to my FREE Facebook Group

Guest Blog Post – Facebook Chat Bot Feature List?

Guest Blog Post – Facebook Chat Bot Feature List?

I’ve recently started creating chat bots for Facebook Pages. As I speak with entrepreneurs and business owners, the biggest questions I get are “What can they do?” and  “Can you send a list of features?”

And that is where I get stuck. Most know the basic concept: a chat bot sends automatic responses when Facebook users send messages to your Page. Those automatic responses can be customized based on the content of the message received. But that is where the ‘feature list’ ends for most.

I could show them snippets of the documentation, which shows buttons and images and videos being demoed. But none of that is particularly exciting or relevant. What I really want to answer with is “anything”. Your chat bot can do anything you want it to do. Heck, it can order a pizza for you.

The beauty of writing code is, there aren’t many restrictions. Do you want people to say ‘Inspire Me!’ and receive a quote you’ve picked out? Or maybe link them to that video you created showing pigeon pose when they say ‘‘I would like to increase flexibility in my hips’. Even better, have them schedule a consultation based on the availability in your calendar. Or purchase an hour with you directly from the Messenger window. All of these interactions could occur automatically, saving you time while still providing meaningful engagement.

The options, truly, are limitless. There is no set feature list. If you can dream it, you better believe that there is a developer that can do it. Instead of asking “What can chat bots do?”, a better question may be “What can I offer my audience that can be automated?”. You will certainly come up with more innovative options than what is found in the Facebook documentation (ahem, back to the pizza).

About our guest blogger

Rebecca Vogt is a freelance software developer, and can be contacted by emailing oliverapps0@gmail.com

Top 10 Instagram Tips

Top 10 Instagram Tips

Instagram is a fun way to stay in touch with your niche and get in front of your target audience. It’s easy, it’s convenient, and everything happens right on your smartphone. That makes it easy to do all your “Instagramming” on the run while you go about your busy day. You can work on growing your business through this popular app while you’re waiting at the office, in line at the grocery store, or even when you’re sitting in traffic.

While it is very easy to get started with Instagram, to make it work for marketing and see some measurable results, there are a few things you have to get right. Here are my top 10 tips for using Instagram to market your business.

Tip #1 – Use High-Quality Images

Instagram is very visual. If you don’t get the picture right, people will scroll right past it. Use good images to grab their attention.

 

Tip #2 – Post Niche Specific Content

It’s easy to run after the latest fad or idea to get more followers and increase your overall popularity. Don’t get off track. Stick to your niche and what your potential customers want to see, not the cute dog pictures that get you the most hearts.

Tip #3 – Use Hashtags in A Smart Way

Hashtags are a great way to connect content and help people find what they are looking for. Being specific helps you here as well.

Tip #4 – Encourage Your Audience And Customers To Post For You

You’ll grow your following much faster and increase your reach with a little help. Encourage your followers and particularly your customers to post for you. Encourage them to share pictures of how they use your products or services. Give them hashtags to use, and don’t forget to thank and reward them for their help.

Tip #5 – Use Your Profile And Profile Link Wisely

Your profile is important. Refer people to it and the link to click from your image captions. Change it as needed and make sure it’s always up- to-date.

Tip #6 – Use Instagram To Tell Your Story

We respond to and remembers stories much better than facts. Use our images to tell stories.

Tip #7 – Give Them A Reason To Click Through

Make a good offer and write a strong Call to action if you want them to click through to your site.

Tip #8 – Create And Track Easy Links

Create easy to remember and type links. Track how often they are clicked on from Instagram, so you know what works and what doesn’t.

Tip #9 – Do More Of What’s Working

Track your progress and analyze the posts that work well for you. Do more of that.

Tip #10 – Engage And Communicate With Your Future Customers Social media

– including Instagram isn’t just about getting out there in front of your target market. It’s about engaging with them. Encourage comments, pay attention to your followers’ posts and use Instagram as a two-way communication tool.

The Steps to Email List Building

The Steps to Email List Building

Step 1: Having the Right Mindset Is Crucial

Ensure that you have the right mindset when going into email marketing because emailing a subscriber list repeatedly with offers that don’t appeal to them will will do two things for you:

  • It will cause you to lose subscribers QUICKLY!
  • You may also suffer from SPAM complaints to your email provider

The key to engagement

  • Engagement is key to profitability and success in email marketing- you MUST know WHO your subscribers will be, so you need to know exactly who are your soul clients and learn to connect with them.
  • Thinking what you can do for your customers and subscribers is key to success in email marketing, and in online marketing in general – so you MUST provide value every single time. So offer advice, tutorials, blog posts, special offers etc…

Step 2: What’s Your Deliver Method?

What type of email service will you be using? You can’t just use your outlook or gmail. You need to use a third part provider,  that automatically answers emails that are sent to it; without it, you’d have to send welcome/verification emails manually, which would be impossible, especially for larger lists (I’ve had clients do this in the past!)

Three of the most popular autoresponder services are:

• AWeber
• Active Campaign
• MailChimp

Research them and others based on services, features, pricing, etc. to find the best one for your business.

Step 3: Lead Magnets aka your valuable FREEBIE

Your free giveaway needs to be a valuable ebook/report/course etc. that will encourage people to give their contact information to you and join your list & hand over their email in return for it.

Best, most effective free giveaways are those that address a need or want of your soul client- research online via competitors’ websites and online forums that cater to your niche to find out what will make the best free giveaways.

Choose how to create the free giveaway.

  • Write/make it yourself.
  • Hire someone to do it for you

Step 4: Dedicating Your Landing Pages

Create a dedicated landing page using your preferred method of making Web pages or use your autoresponder’s landing page templates.

Landing Page Templates

This dedicated landing page should have fill-in-the-blanks for name and email address, plus should have a graphic that represents the ebook/report/software program.

Add social share buttons to your landing page so that people can share your landing page and free giveaway to friends, family, followers, fans on social media- utilise the power of viral marketing.

Step 5: Thank You Page List Building

Create a thank you page that will be displayed to the subscriber once he/she has submitted his/her contact info (via single opt-in) or after he/she has verified his/her subscription (via double opt-in).

  • Either create the thank you page on your website or use thank you page templates from your chosen email marketing provider i.e mailchimp
  • Add social media sharing buttons so that more people can learn about your free giveaway and so that more people will join your list.

Step 6: Welcoming Your New Subscribers

Welcome them to your list, ensure they received their free download by including a link to it – you can set this up automatically in your chosen email marketing provider.

Be sure to use the <first_name> tag that your autoresponder uses to ensure the first name of your new subscriber is used in your email, as personalisation can go a long way toward building trust with your new subscriber.

Offer to help the new subscriber with anything related to your topic of expertise by providing contact info (email, social media, free Facebook group, etc.).

Add Product Upsell to Your Free Offer

An upsell is usually an enhanced version of your free offer i.e I could offer an upsell of this blog post to a course showing you how to use Mailchimp… that is an upsell

  • Add a modified or enhanced version of your free offer for a low price in a first or early email to your subscriber.
  • Follow up with a few more messages for your upsell to the new subscriber over the course of the next few weeks using your autoresponder.

 

Step 7: Decide Email Frequency

It is crucial to provide value in every email to your subscribers and don’t waste their time.

Don’t put offers in all emails either; in fact, you should probably have a ratio of about 80%/20% content/offers ratio or no lower than   75%/25% content/offers ratio.

People will just unsubscribe and be put off.

If you need additional advice or help then feel free to join my FREE Facebook Group – Click here

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