The big question! How do you set those boundaries and avoid giving all your stuff away for free?
As a natural giver, I am more than happy to offer advice and help anyone out of any tricky situation, but I’ve always had a hard time not doing it too much, but I need to set my own boundaries if I also want to make sales. Why would anyone pay for my services, when I freely give all of the answers away?
So, I want to share my strategies with you, and also remind myself to do the same, and how to do it gracefully…
1 – Create products for your most popular services – If you’re constantly getting asked the same questions, then why not create a downloadable product (or package) to serve those people? That way, the next time someone asks you can point them here so they pay for it.
2 – Boundaries. Set them! – someone you just met always in your inbox ‘picking your brains’? Just gracefully ask them to head over to your public space, whether it be your Facebook group or page and ask the question there, as this will no doubt help others too…
3 – Set time limits – Someone is persistent and wants your help? Just set up a short call and stick to it. For example. I offer 15 min calls, after that they pay
4 – Give away the why for free but charge for the how – so you tell people the tools to use, but you don’t tell them HOW to use them. That’s the bit you charge for. So you can write a blog about the tools you use in your business, but then you have a call to action to the course that shows them how….
So, if you’re feeling like you’re getting stuck in the giving cycle, think about the resources you already have that you can point people to. No more giving away that valuable information for free!
Ok so you want to sell your products, courses, events blah blah online. You have a gorgeous website set up, you’ve spent weeks making it look beautiful, thinking about the perfect copy that will enchant your potential customers.
I bet you’ve forgot one thing, the legal boring dull bit… Terms & conditions…and not to mention your privacy and cookie policies.
You’re probably thinking well “no one even reads it” “I’m just a small business” “it’s just boring anyway”
These are all valid points, but yep, you REALLY REALLY do need these on your website, in fact, it’s probably the most important, if not THE important part of your site.
Terms and Conditions <yawn>
100% the dullest page on your site, however, this sets out the rules of using your website, however, there’s actually no legal requirement for defining terms and conditions.
Terms and Conditions may not be required by law, but it’s still a savvy thing to include.
These pages can limit your liability and cover your ass if a customer decides take you to court, as well as protect your rights to the content you’ve added to your website.
If you’re ever facing a legal battle (hopefully not!), a court will look at your website terms & conditions to determine the contractual terms between you and the customer. So when you’re writing them, make sure you have this in the forefront of your mind.
So what should I include?
The actual content included will be specific and unique to your own website and the type of content you supply. However, if you look around within your own niche/industry you’ll find that they’re pretty much the same.
So this is basically a section where you hold your hands up and waiver any liability from errors within your web content, really what you’re saying is that you can’t be held responsible for any errors in content.
So this will apply to anyone commenting on pages, blog posts etc,
You should always include a notice about copyright/trademark. For example, “Copyright © 2016. www.yourwebsite.com.”
If you are collecting any information from your customers (such as email addresses or credit card information), then THIS IS a legal requirement. This outlines how information will be used – check out mine as an example
Set Governing Law
This bit is to mention where your website is operating from in terms of the governing law (state/province and country).
For example, “These terms and conditions are governed by the laws of England and Wales”
But I don’t really know where to start! HELP!
If you’ve never put terms & conditions together before, it can feel scary and overwhelming. It doesn’t have to be! there are easy peasy solutions….
1. Copy someone else’s
Ok, I don’t actually mean copy it word for word. That is NEVER a good idea. however, you can use it as a guide and amend according to your own business requirements and rules.
2. Use a Terms and Conditions Generator
Hope onto Google and search for “Terms and Conditions generator” and you’ll see loads of sites to choose from that will do just this for you – generate Terms & Conditions.
Again though, be sure to read through it and make sure it covers everything we’ve already gone over.
3. Get a solicitor to do it for you
If you’re really not sure and still scared, then the best thing to do is to find a solicitor you can work with to put together your own Terms & Conditions. Obviously prices will vary but ask around your network to find a reliable company.
Let me start by saying I LOVE MY JOB!!
I just love love love working with clients and blowing their minds!!! Gosh that sounds so anal I know but really, when I work with clients who are so comfortable doing what they do in a physical capacity. Whether it being speaking, teaching, coaching etc in a classroom, on stage…whatever, and then they ask me to help them get online, I just love it!!!!
This is exactly what happened this month.. well yesterday was go live actually.
When Dawn contacted me she was just overwhelmed by the thought of having to move her business online. She had a website www.dawnbreslin.com, but it just wasn’t working for her. She wasn’t sure how to get things up and sell them to the big wide world.
Dawn Breslin, is absolutely amazing at what she does. She regularly features in the Psychologies magazine, she’s a Hay House author, speaker, tv & radio presenter.
Dawn realised that she needed to be able to deliver her coaching online. It’s the way it’s going now isn’t it? But she just didn’t know how.
TA DA.. Tech Angel to the rescue!!
I re-vamped her site and just brought it to life. A nice, fresh look, full of visuals, just how she asked.
This week we also launched her very first online course!! Well actually two courses!!!
Introduction to Harmonizing Life Design and Mindfulness for beginners with Maggie Kay. I am so proud of her.
We created brand new sales pages, added a shop to her website and dished out a gorgeous campaign via Mailchimp…
This is just the beginning of her journey, and much more to come! Head over to her website www.dawnbreslin.com to check it out!
If you would like to discuss how you too can set up your material online to generate a passive income, then get in touch now!
Today I’ve had to sort out yet another client who’s had her membership plugin revoked because she wasn’t using the correct licence.
She had a web developer install and set it up for her, and the developers of the plugin realised that the web designer had been using a single licence on multiple sites… This meant that unless she purchased the whole licence her membership site wouldn’t work and can’t access any of the members details. Which is really inconvenient, plus she thought she had already paid for this! Why should she pay again?
So this is just a quick message to everyone, make sure you have the correct licence on any product/plugin you’re using. Double check with your web developer to make sure they have the correct licence purchased if they’re using it for multiple clients.
This is your money you’re spending, and your money you’re losing when things go wrong….
We’ve now decided that it would be cheaper for me to delete the plugin and go ahead and use WP Emember (which as you know is my fave). Why? Because it’s cheaper for me to set it up that it would for her to buy the licence fee. Plus, there’s no ongoing re-occuring fees with WPEmember like there is with the plugin she’s using (no names mentioned…)
If you would like to know more about your membership options, please feel free to send me an email, or sign up for my freebie at www.membershipmoneymaker.co.uk