10 Mistakes NOT to make when launching your business online

10 Mistakes NOT to make when launching your business online

I’ve worked with many businesses who want to develop online. Sometimes they’re complete newbies and all the tech stuff just makes them ill, or they might know exactly how to do it all, but perhaps don’t have the time, or they don’t have the interest in doing it. They just want it done.

Sometimes, they’re in between and come to me for advice and guidance on the best way forward.

Knowing how to start your business online without headaches is really important to the long term success of your venture, so I’ve come up with my top 10 things that people do a LOT, and how to avoid them.

1 – Waiting too long to launch/ Product service

Yep, number 1 on my list is waiting too long to actually launch! Just get it done already. You don’t need to have everything perfect. You don’t even need a website. Just start gathering your audience and get seen.

2 – Launching the wrong type of product/Service

You might think the product or service you’re offering is perfect. But does your audience? Knowing exactly what they need and want is THE most crucial element of your business. The last thing you don’t want to happen is spend hours, weeks, months on making everything perfect only to find out that no one buys. Gather your audience and ask them!

3 – Not knowing your audience well enough

Before you can ask your audience what they need and want, you need to be super clear on who they are. Their age, sex, are they male/female, both? what they like, dislike, what their problems are, what do they struggle with, where do they hang out?

You might have a few, but think about THE PERFECT customer, the ones that make your heart sing, the ones that make you want to jump out of bed in the morning.

Be as clear as possible. Once you’ve nailed that, then you’re laughing.

4 – Not listening to what they want

So you know who they are, you’ve asked them what they really want, listen to them! Like I said before, you might think what you’re offering is perfect, on your head be it if you still continue to launch your product/service if it’s no what they are asking for.

5 – Not being unique – What makes you stand out from the rest?

What makes you different? What makes you stand out from the other business who does the same as you? Why should people buy from you and not them?

Make this clear in your marketing.

6 – Lacking in passion – you need to love what you do

Maybe the initial concept is not what you clients need, so you’ve had to change your plan slightly. Whatever you decide to do, you need to LOVE IT! Lacking in passion for the business you have, the flame will soon die out, along with your business.

7 – Thinking it’s going to be easy

I always get the ‘oh you’re so lucky working for yourself’ I don’t see it as lucky. I see it as bloody hard work! Always marketing myself, always making sure I’m visible, answering emails at 11pm at night when I’m lying in bed. Always working, never being able to switch off.

Running a business online is tough BUT worth it! I LOVE what I do, I know my customers love what I do,  and I know the NEED and WANT the services I provide.

8 – Trying to do everything yourself

It’s the easiest thing in the world to do, think you’re superwoman, trying to do everything yourself. Trust me, the only want to grow you business is by building a team. Get people on your side who knows what they’re doing, find someone who is good at building websites, you might be able to do it, but an expert can do it twice as fast… (that’s just an example) Stick to what you know, stick to what you’re good at.

9 – Wasting time and money on the wrong tools

Gosh, I’m guilty of this one. Wasting money on the tools I don’t really need, or thought I did but never used them, or maybe not sure how! I’ve wasted endless of hours I will never get back on online platforms that promised the world, and just never got to see the time of day.

I now use a handful of platforms, know them inside out and use them with all of my clients too.

10 – Not believing in yourself

Mindset is a biggie, You need to know you’re blinking good at what you do! It’s true what they say, a positive mindset will attract positive things.

It’s easy to feel disheartened when a product launch goes flop, just do it again. Sometimes you lose, sometimes you win big, but it’s how you handle it and yourself that matters most. Like I said before, running an online business isn’t as easy game. But it is worth the effort.

Need more help?

Why not work with me one-to-one and become an Online Angel

How to cover your ass when selling online

Ok so you want to sell your products, courses, events blah blah online. You have a gorgeous website set up, you’ve spent weeks making it look beautiful, thinking about the perfect copy that will enchant your potential customers.

I bet you’ve forgot one thing, the legal boring dull bit… Terms & conditions…and not to mention your privacy and cookie policies.

You’re probably thinking well “no one even reads it” “I’m just a small business” “it’s just boring anyway”

These are all valid points, but yep, you REALLY REALLY do need these on your website, in fact, it’s probably the most important, if not THE important part of your site.

Terms and Conditions <yawn>

100% the dullest page on your site, however, this sets out the rules of using your website, however, there’s actually no legal requirement for defining terms and conditions.

(NOTE: If you are gathering user’s personal data, you are required by law to have a formal Privacy Policy – even if you don’t have a Terms and Conditions page.)

Terms and Conditions may not be required by law, but it’s still a savvy thing to include.

These pages can limit your liability and cover your ass if a customer decides take you to court, as well as protect your rights to the content you’ve added to your website.

If you’re ever facing a legal battle (hopefully not!), a court will look at your website terms & conditions to determine the contractual terms between you and the customer. So when you’re writing them, make sure you have this in the forefront of your mind.

So what should I include?

The actual content included will be specific and unique to your own website and the type of content you supply. However, if you look around within your own niche/industry you’ll find that they’re pretty much the same.

Limit Liability

So this is basically a section where you hold your hands up and waiver any liability from errors within your web content, really what you’re saying is that you can’t be held responsible for any errors in content.

So this will apply to anyone commenting on pages, blog posts etc,

Copyright

You should always include a notice about copyright/trademark. For example, “Copyright © 2016. www.yourwebsite.com.”

Privacy Policy

If you are collecting any information from your customers (such as email addresses or credit card information), then THIS IS a legal requirement. This outlines how information will be used – check out mine as an example

Set Governing Law

This bit is to mention where your website is operating from in terms of the governing law (state/province and country).

For example, “These terms and conditions are governed by the laws of England and Wales”

But I don’t really know where to start! HELP!

If you’ve never put terms & conditions together before, it can feel scary and overwhelming. It doesn’t have to be! there are easy peasy solutions….

1. Copy someone else’s

Ok, I don’t actually mean copy it word for word. That is NEVER a good idea. however, you can use it as a guide and amend according to your own business requirements and rules.

2. Use a Terms and Conditions Generator

Hope onto Google and search for “Terms and Conditions generator” and you’ll see loads of sites to choose from that will do just this for you – generate Terms & Conditions.

Again though, be sure to read through it and make sure it covers everything we’ve already gone over.

3. Get a solicitor to do it for you

If you’re really not sure and still scared, then the best thing to do is to find a solicitor you can work with to put together your own Terms & Conditions. Obviously prices will vary but ask around your network to find a reliable company.

 

Case Study: Dawn moves into the digital world

Case Study: Dawn moves into the digital world

Let me start by saying I LOVE MY JOB!!

I just love love love working with clients and blowing their minds!!! Gosh that sounds so anal I know but really, when I work with clients who are so comfortable doing what they do in a physical capacity. Whether it being speaking, teaching, coaching etc in a classroom, on stage…whatever, and then they ask me to help them get online, I just love it!!!!

This is exactly what happened this month.. well yesterday was go live actually.

When Dawn contacted me she was just overwhelmed by the thought of having to move her business online. She had a website www.dawnbreslin.com, but it just wasn’t working for her. She wasn’t sure how to get things up and sell them to the big wide world.

Dawn Breslin, is absolutely amazing at what she does. She regularly features in the Psychologies magazine, she’s a Hay House author, speaker, tv & radio presenter.

Dawn realised that she needed to be able to deliver her coaching online. It’s the way it’s going now isn’t it? But she just didn’t know how.

TA DA.. Tech Angel to the rescue!!

I re-vamped her site and just brought it to life. A nice, fresh look, full of visuals, just how she asked.

This week we also launched her very first online course!! Well actually two courses!!!

Introduction to Harmonizing Life Design and Mindfulness for beginners with Maggie Kay. I am so proud of her.

We created brand new sales pages, added a shop to her website and dished out a gorgeous campaign via Mailchimp…

This is just the beginning of her journey, and much more to come! Head over to her website www.dawnbreslin.com to check it out!

If you would like to discuss how you too can set up your material online to generate a passive income, then get in touch now!

Introduction to affiliate programmes – and why you should have one

Introduction to affiliate programmes – and why you should have one

An affiliate program can be a great way to boost your online sales without having to spend large amounts up front. Almost any kind of business can benefit from having an affiliate program, but there are many things to learn and consider before taking the plunge and starting up your own. Over the next few articles I’ll go over everything you need to know about setting up your own and to determine if it will work for you….

So what is an affiliate programme?

An affiliate program (sometimes called a referral program) is simply an arrangement where you pay other business owners (affiliates) commission on purchases made as a result of their recommendation of your product.

Usually, an affiliate is given a special link (a tracking link) they can use to promote your offer. When a user clicks on that link he/she is redirected to your website while the affiliate program software silently records in the background that this particular user is referred by this particular affiliate. Should the user end up buying something from you, a commission will be paid out to the affiliate according to your payment terms. How much you pay affiliates, and on what terms, is completely up to you.

Why Have An Affiliate Programme?

The biggest advantage of having an affiliate program is that you can increase your reach (sell more stuff!) without having to pay for sales people or advertising up front. Setting up and running the affiliate program has a cost, yes, but you’re only paying affiliates for actual sales delivered.

A successful affiliate program enables you to cover virtually all channels of online marketing. If your in-house PPC advertising efforts are mostly geared towards Adwords, for example, you’ll be happy to find that your affiliates will advertise for you on their own marketing channels in an attempt to boost their income. You can cut down on your own advertising efforts and let affiliates do a lot of the marketing for you.

Another benefit of having affiliates advertise for you is that even if they’re not making any sales, your brand is still getting exposure, and it doesn’t cost you anything at all.

How will affiliates promote your offers?

You’d be surprised to see how creative some affiliates are in devising promotion strategies. As competiton is often fierce, successful affiliates must learn to think outside the box to separate themselves from others and find methods that allow them to turn a profit.

It is, however, entirely up to you what types of promotion you want to allow. Some affiliate programs allow affiliates to use practically every method they can think of as long as it’s legal and ethical, while others are significantly more restrictve in what they allow. As a general rule, the more methods you disallow the harder it will be to attract and keep affiliates.

A few of the most common affiliate promotion methods include:

  • E-mail (promoting your affiliate program to an e-mail list with subscribers who are potentially interested in your offerings)
  • Coupons (affiliates offer visitors a discount coupon, which encourages them to click on a tracking link and purchase your product)
  • Social media (reaching potential customers through either social media sharing or paid advertising on social media platforms)
  • Banners and text ads (buying adver>sing space on websites promo>ng your offerings)

 

Check your Licence!

Check your Licence!

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Today I’ve had to sort out yet another client who’s had her membership plugin revoked because she wasn’t using the correct licence.

 

She had a web developer install and set it up for her, and the developers of the plugin realised that the web designer had been using a single licence on multiple sites… This meant that unless she purchased the whole licence her membership site wouldn’t work and can’t access any of the members details. Which is really inconvenient, plus she thought she had already paid for this! Why should she pay again?

 

So this is just a quick message to everyone, make sure you have the correct licence on any product/plugin you’re using. Double check with your web developer to make sure they have the correct licence purchased if they’re using it for multiple clients.

 

This is your money you’re spending, and your money you’re losing when things go wrong….

 

We’ve now decided that it would be cheaper for me to delete the plugin and go ahead and use WP Emember (which as you know is my fave). Why? Because it’s cheaper for me to set it up that it would for her to buy the licence fee. Plus, there’s no ongoing re-occuring fees with WPEmember like there is with the plugin she’s using (no names mentioned…)

 

If you would like to know more about your membership options, please feel free to send me an email, or sign up for my freebie at www.membershipmoneymaker.co.uk

 

It is all worth it you know

It is all worth it you know

I often get asked, ‘how do you measure your success?‘, I often ask myself (sometimes doubt myself too) ‘How do I know I’m doing a good job?’, “Doing alright?’

My answer is always the same, if my clients are happy then I’m a success. That’s everyones aim right? It’s not about how healthy your bank balance is. If that was your only motivation you would fall flat on your face one day. Trust me.

Back in the day when I first thought about working from home, starting a business, my main objective was to bring in extra income (since childcare was so expensive), share my skills to multiple people be able to take my kids to and from school.

4 years on, those objectives are still the same but there’s more fire in my belly these days. My passion for the work that I do far outweighs the financial benefits (although money is nice to have!). When my clients tweet and tell me that they value what I do, when I get an email to say ‘thank you’, when someone over in the US Tweets and tells people ‘I’m the bomb’ ;), or when a prospective client calls me to ask for work to be done because someone I hadn’t even worked with had recommended me.

I feel so proud of my achievements, how far I’ve come, how far I’ve grown.

Ok, I’ve made mistakes. Haven’t we all? ( I continue to learn and grown every day) Mistakes made are mainly by working with clients that don’t fit my business, in the early days I wanted as much work as I could and I would say yes to everything, made some bad decisions and worked with people that I didn’t really like, didn’t enjoy working with. Maybe those are not mistakes, maybe those steps in my path were just a moulding me, getting me to a place where I wanted to be? who knows.

These days I do put more thought into the people I want to work with, people who share the same values as me, people who I genuinely can and want to help. It’s just as important for me to believe in my clients business as much as it is to believe in my own. Otherwise it would be so hard to get up in the morning.

Why the post?

Well this morning I got a lovely gift from one of my fabby clients (they are all amazing!).

It was a signed book by the lovely Sue Atkins. Her new book Parenting Made Easy – How to Raise Happy Children is out next week (you can pre-order on Amazon!).

I just LOVE new crispy shiny books!

So I thought ahhh I’ll sit and read it, over coffee after lunch.

Look at this:

I was so shocked! Overwhelmed isn’t the word.

This is why I do what I do! because the people I work with make it so easy.

Love you all lots!!!

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