10 Mistakes NOT to make when launching your business online

10 Mistakes NOT to make when launching your business online

I’ve worked with many businesses who want to develop online. Sometimes they’re complete newbies and all the tech stuff just makes them ill, or they might know exactly how to do it all, but perhaps don’t have the time, or they don’t have the interest in doing it. They just want it done.

Sometimes, they’re in between and come to me for advice and guidance on the best way forward.

Knowing how to start your business online without headaches is really important to the long term success of your venture, so I’ve come up with my top 10 things that people do a LOT, and how to avoid them.

1 – Waiting too long to launch/ Product service

Yep, number 1 on my list is waiting too long to actually launch! Just get it done already. You don’t need to have everything perfect. You don’t even need a website. Just start gathering your audience and get seen.

2 – Launching the wrong type of product/Service

You might think the product or service you’re offering is perfect. But does your audience? Knowing exactly what they need and want is THE most crucial element of your business. The last thing you don’t want to happen is spend hours, weeks, months on making everything perfect only to find out that no one buys. Gather your audience and ask them!

3 – Not knowing your audience well enough

Before you can ask your audience what they need and want, you need to be super clear on who they are. Their age, sex, are they male/female, both? what they like, dislike, what their problems are, what do they struggle with, where do they hang out?

You might have a few, but think about THE PERFECT customer, the ones that make your heart sing, the ones that make you want to jump out of bed in the morning.

Be as clear as possible. Once you’ve nailed that, then you’re laughing.

4 – Not listening to what they want

So you know who they are, you’ve asked them what they really want, listen to them! Like I said before, you might think what you’re offering is perfect, on your head be it if you still continue to launch your product/service if it’s no what they are asking for.

5 – Not being unique – What makes you stand out from the rest?

What makes you different? What makes you stand out from the other business who does the same as you? Why should people buy from you and not them?

Make this clear in your marketing.

6 – Lacking in passion – you need to love what you do

Maybe the initial concept is not what you clients need, so you’ve had to change your plan slightly. Whatever you decide to do, you need to LOVE IT! Lacking in passion for the business you have, the flame will soon die out, along with your business.

7 – Thinking it’s going to be easy

I always get the ‘oh you’re so lucky working for yourself’ I don’t see it as lucky. I see it as bloody hard work! Always marketing myself, always making sure I’m visible, answering emails at 11pm at night when I’m lying in bed. Always working, never being able to switch off.

Running a business online is tough BUT worth it! I LOVE what I do, I know my customers love what I do,  and I know the NEED and WANT the services I provide.

8 – Trying to do everything yourself

It’s the easiest thing in the world to do, think you’re superwoman, trying to do everything yourself. Trust me, the only want to grow you business is by building a team. Get people on your side who knows what they’re doing, find someone who is good at building websites, you might be able to do it, but an expert can do it twice as fast… (that’s just an example) Stick to what you know, stick to what you’re good at.

9 – Wasting time and money on the wrong tools

Gosh, I’m guilty of this one. Wasting money on the tools I don’t really need, or thought I did but never used them, or maybe not sure how! I’ve wasted endless of hours I will never get back on online platforms that promised the world, and just never got to see the time of day.

I now use a handful of platforms, know them inside out and use them with all of my clients too.

10 – Not believing in yourself

Mindset is a biggie, You need to know you’re blinking good at what you do! It’s true what they say, a positive mindset will attract positive things.

It’s easy to feel disheartened when a product launch goes flop, just do it again. Sometimes you lose, sometimes you win big, but it’s how you handle it and yourself that matters most. Like I said before, running an online business isn’t as easy game. But it is worth the effort.

Need more help?

Why not work with me one-to-one and become an Online Angel

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Making it easy to buy from your website

Making it easy to buy from your website

Convincing your customers to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your customers are ready but don’t know how to buy from you? No matter how good you are at getting to people to buy, they won’t if they find the process difficult.

First, you need to ensure that visitors know exactly where you products are on your site, through clear navigation. Make it obvious i.e shop here or order here. Make it a clear call to action.

Also, do you offer multiple payment options? Most people feel comfortable paying via Paypal, and they can also pay via credit card using this method. The more options and the easier the options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.

On the other hand, you will want to prove that you are a credible merchant. How about after sales support? Who do they contact when they have problems after purchasing? Is this obvious on your aftersales? or on in the T&Cs on your site?

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximise your profits!

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If you don’t have a shopping cart, or would like me to look over what you already have. then please feel free to get in touch.

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Product Creation – The different types of products you can create

Product Creation – The different types of products you can create

The amount of information that is available on the internet these days is truly a mixed blessing – it comes with the following benefits and drawbacks:

  •   People have ready access to information but do not have enough time to read it. 
  •   There are so many types of information competing for attention. 
  •   There is an increasing number of competition selling low-cost information products.

 

So while the rewards may be great and profitable for some, the competition is tougher than ever before. The best way to tackle this challenge is to do your homework and learn about your ideal customers as much as you can. This will help you decide who to target, how to best position your products and what is the most effective way to present it.

Types of Information Products

So, what are the options available to you when it comes to selling information products? Below I’ll go over briefly the most popular products that are available, and proven to be very popular:

Ebooks

Ebooks or electronic/digital books are easily the most common and in demand type of information products available today. This is probably because it is the easiest and cheapest for of information product to can sell and buy. There are so many ebooks available on the market today, covering every imaginable topic and catering to different audience.

If you have a flair for writing or you feel you can be able to share expert advice and information on a specific field, you can consider creating your own ebook and sell it in the market. But of course, not any ebook will do. You will want to come up with one that will best appeal to your target audience. Here are the popular ones for your reference:

 

How To Information

This type of ebook offers important assistance on learning a new skill, enhance existing knowledge or provide an innovative approach to doing certain things. It can cover different topics such as social media, bookkeeping, coaching, cooking, learning a skill, dating and so much more.

If you plan on creating a how-to ebook, you should first take time to study your ideal client and find out what are the most significant concerns/issues/problems and create content that will be able to provide a solution to that problem.

Making Money Info

Another type of ebook is one that is geared towards offering information on how to make money. Most people, if not all are always interested in new ways of generating new income streams, especially if they’re self employed and looking at solutions for a passive income stream. If you have discovered how to generate income and make a serious profit doing something, then you might want to write about it and share your expertise.

 

Health And Fitness

With more and more people being conscious about their health, an ebook covering such topics would be perfect if you’re an expert in this area. This type of ebook covers various topics such as weight loss, natural remedies and muscle gain. Through the years, there will always be a great market for these information products.

Self-Help

These type of ebooks focus on providing relationship advice, such as dealing with a divorce or getting back an ex partner. There have been a growing demand for books that tackle gaining self confidence, dealing with stress, and becoming a better person.

Training and Skills Improvement

Whether people are genuinely interested in acquiring a new skill or trying to save money by doing things on their own, more and more people seek online resources on enhancing knowledge and improving a certain skill. This may include Photoshop tutorials or the basics of using social media.

Video Tutorials

Another type of information product that you can sell is video tutorials, which of course, provides information, depending on the particular topic you want to pursue. If you plan on offering training courses, video formats are highly recommended so you can demonstrate/discuss every step for your audience to see and observe.

If your tutorial involves navigating around the web or certain software, a screencasting software can be used to record every cursor action. A lot of people prefer video tutorials over written ones as it is easier to understand and it comes with better visual appeal, which is ideal for people who prefer watching instead of reading. Of course, there is also the fact that people can play and replay video tutorials whenever they need to. These are exactly what I provide in my training courses and also in my Tech Angel Club

 

Membership Sites

As the name suggests, you can basically make money by setting up a membership site and attract users to sign up. In my opinion it’s one of the  most overlooked income opportunity and a well known lucrative business model.

 

 

So these are the top money making channels for selling information products. At this point, you may think to yourself, “I don’t think I can pursue any of these” and come up with a number of reasons such as “I don’t know how to write or code” or “ I don’t have any brilliant ideas to sell”, well, think again.

Money does not grow on trees and nothing comes for free these days. If you are keen on gaining that financial freedom – whether you’re preparing for retirement or looking for a means to get out of the corporate rat race — why not sign up to my ‘Creating & Launching Your First Digital Product E-course’ . Discover how you can sell information products through strategic planning and innovative thinking.

5 Benefits Of Creating Digital Products For Your Business

5 Benefits Of Creating Digital Products For Your Business

So you’re looking for a way to make more money. You want more flexibility in your business so that you can take some time off but still have a way to generate income.

Who wouldn’t? Sounds great doesn’t it?

It is possible you know.

I know I emailed you about ebooks the other day but there’s so much more that you can offer..

Digital products? HUH? sounds complicated to me….

Digital products are products that exist solely in a digital format and include the likes of  eBooks, e-courses, tip sheets, MP3s, Videos etc. They also just so happen to offer perhaps the best business opportunity of any type of product, so read on to find out what makes them such a great choice for making money online.

1 – No Overheads

Right away, with a digital product you have no overheads. Ok, you might have overheads initially while you’re developing your product (if you’re outsourcing) but from that point on you will then be able to sell as many copies as you like with no need to pay for materials or anything else. Every sale will be 100% profit.

2 – It’s Truly Passive

If you are a writer or web designer for instance, then you probably won’t have to spend any money to make money and that means that you can keep 100% profit.

But where if you’re a business offering a service, i.e a coach or trainer for example you’ll no doubt be exchanging your time for money. This means you’ll need to constantly be available at specific times of day and you might even need to travel.

I bet you didn’t set up your own business to work all the time and to be chained to your desk did you?

A digital product though is truly passive. Once you have set up an online store and you have people visiting your site, you can make money while you sleep or while you’re on holiday somewhere sunny.

3 – No Stock

With a digital product you require zero space for stock and that means you don’t need to rent a warehouse or fill your front room with books.

4 – No Investment (except your time)

Just as there are no overheads, there is also very little investment necessary. This means it will take barely any time for you to break even and to start generating real profit. In turn this also means that there’s no risk so you’ll be able to start your business without taking out a huge loan etc.

5 – No Delivery

As though all that wasn’t enough, digital products don’t even require delivery. That means you won’t have stock going missing or customers claiming they never received their goods. Digital products are cheaper and faster in every way.

RESULT!

Hopefully that’s made your little thinking cogs turn….

Have a wonderful weekend
Kels x

 

Pinterest – It’s a Womans world. Promoting your business on Pinterest

Pinterest – It’s a Womans world. Promoting your business on Pinterest

Promoting your business, or even your services as an individual, can be hard, but it’s all about having a large audience. Pinterest is the perfect place for marketing because it is a very large website, with over 4.4 million users.

These users are also extremely faithful users, a recent study shows that the average pinterest user spends an average of fifteen minutes a day on the site. It is also growing faster than any other social network, acquiring almost its entire current total of users in less than a year. What’s more is that the audience is of an extremely the users of pinterest are almost exclusively female, and are almost entirely between the ages of 25 and 35 (according to Alexa.com).

The massive audience and the dense demographic isn’t the only thing this fab platform has to offer. If you open an account specifically for your business, you get access to tons of analytic tools absolutely free!

Pinterest Analytics

These analytic tools will allow you to monitor statistics such as how much traffic is being directed to your pinterest and where it’s coming from.

One great thing you can do to drive your online popularity as a brand is to run a competition on Pinterest, and direct people to your website to enter. You could also have a requirement to sign up on your mailing list in order to have a chance of winning. A great list builder opportunity!

Other great ideas would be to make your brand more friendly and approachable by posting pictures of people around the office, it’s important to use natural and amateur pictures take from your phone so that it’s authentic and normal and people can then associate themselves with you and see that you’re a human behind the profile.

These are just a few ways you can use Pinterest to increase your business profile. Remember, creativity is key!

Easy Video Creation Tools

Easy Video Creation Tools

When it comes to creating videos you don’t need to rush out and buy expensive equipment. There are plenty of free tools that you can start using at first. Then as your experience improves you can decide whether or not more expensive tools will be helpful.

Jing

Jing is a free tool that allows you to capture video, still images and basic animations. You can easily capture portions of your screen that you would like to share. Or you can create a tutorial type of video where you share a process or method with your viewers.

You can save your creations directly into Screencast dot com and share your links all over the web.

ScreenFlow

This is similar to Jing above but is a paid version that works on any Mac. You can record your screen, edit your videos and software and create demos. If you are looking to create high resolution videos then this might be a tool worth investing in at some point.

Camtasia

Again Camtasia is a screen recording and video editor. It is more powerful than Jing, and is made by the same people. You can download a smaller version of this program for free, Cam Studio. Plus it works on both Windows and Mac operating systems.

Snagit

Snagit also allows you to record videos from your screen. You can try Snagit out for free for 30 days. It’s a great tool for resizing and adding text to your images too.

Windows Movie Maker

This is a free program that is available for all Windows users. On Windows 8.1 you need to download this from the Microsoft App store. On earlier versions it is included in the operating system.

Windows movie maker allows you to easily create a movie from your slides or photos and add a sound recording to it. If you are just starting out this is a great tool to use to become familiar with making movies.

Audacity

A free tool that allows you to record your voice or a sound track for your video. You can edit your footage and cut out any blank spots. Then simply convert it and export it into your video making software. Works great with Windows Movie Maker.

PowerPoint/Keynote

Both of these tools help you create fantastic looking slides and templates for your videos. Keynote is the Mac version while PowerPoint works on Windows.

You can add images, icons and animation to your slides and then export them into videos. Newer versions of PowerPoint allow you to create your own soundtrack before saving.

QuickTime Player

People forget about this little hidden gem. QuickTime Player is available on both windows and mac, and it has the ability to record your screen, so perfect for recording on screen tutorials or powerpoint presentations.

 

All of the above tools will help you learn how to make videos quickly and easily.

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