10 Mistakes NOT to make when launching your business online

10 Mistakes NOT to make when launching your business online

I’ve worked with many businesses who want to develop online. Sometimes they’re complete newbies and all the tech stuff just makes them ill, or they might know exactly how to do it all, but perhaps don’t have the time, or they don’t have the interest in doing it. They just want it done.

Sometimes, they’re in between and come to me for advice and guidance on the best way forward.

Knowing how to start your business online without headaches is really important to the long term success of your venture, so I’ve come up with my top 10 things that people do a LOT, and how to avoid them.

1 – Waiting too long to launch/ Product service

Yep, number 1 on my list is waiting too long to actually launch! Just get it done already. You don’t need to have everything perfect. You don’t even need a website. Just start gathering your audience and get seen.

2 – Launching the wrong type of product/Service

You might think the product or service you’re offering is perfect. But does your audience? Knowing exactly what they need and want is THE most crucial element of your business. The last thing you don’t want to happen is spend hours, weeks, months on making everything perfect only to find out that no one buys. Gather your audience and ask them!

3 – Not knowing your audience well enough

Before you can ask your audience what they need and want, you need to be super clear on who they are. Their age, sex, are they male/female, both? what they like, dislike, what their problems are, what do they struggle with, where do they hang out?

You might have a few, but think about THE PERFECT customer, the ones that make your heart sing, the ones that make you want to jump out of bed in the morning.

Be as clear as possible. Once you’ve nailed that, then you’re laughing.

4 – Not listening to what they want

So you know who they are, you’ve asked them what they really want, listen to them! Like I said before, you might think what you’re offering is perfect, on your head be it if you still continue to launch your product/service if it’s no what they are asking for.

5 – Not being unique – What makes you stand out from the rest?

What makes you different? What makes you stand out from the other business who does the same as you? Why should people buy from you and not them?

Make this clear in your marketing.

6 – Lacking in passion – you need to love what you do

Maybe the initial concept is not what you clients need, so you’ve had to change your plan slightly. Whatever you decide to do, you need to LOVE IT! Lacking in passion for the business you have, the flame will soon die out, along with your business.

7 – Thinking it’s going to be easy

I always get the ‘oh you’re so lucky working for yourself’ I don’t see it as lucky. I see it as bloody hard work! Always marketing myself, always making sure I’m visible, answering emails at 11pm at night when I’m lying in bed. Always working, never being able to switch off.

Running a business online is tough BUT worth it! I LOVE what I do, I know my customers love what I do,  and I know the NEED and WANT the services I provide.

8 – Trying to do everything yourself

It’s the easiest thing in the world to do, think you’re superwoman, trying to do everything yourself. Trust me, the only want to grow you business is by building a team. Get people on your side who knows what they’re doing, find someone who is good at building websites, you might be able to do it, but an expert can do it twice as fast… (that’s just an example) Stick to what you know, stick to what you’re good at.

9 – Wasting time and money on the wrong tools

Gosh, I’m guilty of this one. Wasting money on the tools I don’t really need, or thought I did but never used them, or maybe not sure how! I’ve wasted endless of hours I will never get back on online platforms that promised the world, and just never got to see the time of day.

I now use a handful of platforms, know them inside out and use them with all of my clients too.

10 – Not believing in yourself

Mindset is a biggie, You need to know you’re blinking good at what you do! It’s true what they say, a positive mindset will attract positive things.

It’s easy to feel disheartened when a product launch goes flop, just do it again. Sometimes you lose, sometimes you win big, but it’s how you handle it and yourself that matters most. Like I said before, running an online business isn’t as easy game. But it is worth the effort.

Need more help?

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A Tour of Facebook Live & Getting Started

A Tour of Facebook Live & Getting Started

So you’ve heard the buzz and the excitement that’s going on with Facebook live and you want to get involved. I bet you’re a little bit scared and nervous though. It’s new, it’s technology that you’ve not used before (or so you think).

Jumping on board Facebook live is a fab decision and will most definitely give you a great edge over your competition while helping you to connect with your audience in a completely new way.

All you need to do is jump in and get started with it!

So the questions is: how do you use the new tool?

What tricks do you need to know?

And what features are there to take advantage of?

Getting Started

Getting started fortunately couldn’t be easier. Simply open up your Android or iOS Facebook app and then find the box you would normally type in to post new content. When you click this, you will be presented with a number of additional options along the bottom which include posting a picture or a video. And now you also have the option to post live videos….(the image below may vary depending on your device)

 

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Click this and you will be taken to a new screen where you can enter a description for your video, or where you can decide who gets to see the content.

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If you chose to post from your Facebook page, then the video will automatically be public meaning that anyone can watch it either from the Facebook Live Map or if they find your page/see your post in their homefeed.

If you posted the video in a private group meanwhile, then it will be visible only to that private group by default. And if you posted from your personal Facebook page, you can choose very specifically who you want to share your videos with.

The only other options on the page at this point are the option to switch between front-facing and rear cameras and the option to go live when you’re ready!

Going Live

Once you’re live, you simply talk into the camera and aim it where you want it.

Note that you can see comments left by viewers as well as their reactions which may be a like a love or another expression. You can also see how many people are viewing and when someone new joins in.

TOP TIP

It’s a good idea to mention people as they tune in as it can help them to feel more involved and increase the intimacy and engagement of your videos!

 

10 Things You Can Outsource Today

10 Things You Can Outsource Today

Outsourcing can be a real scary thought for a business owner, especially if you’ve never done it before. Handing over the responsibly to someone you’ve probably never met, it s huge deal! You know you need to do it, but you don’t know who to or even what!

You’re feeling overwhelmed, overworked and stressed, and there are simply not enough hours in the day to get everything done! BUT, this is a MUST if you want to grow your business.

So, here are 10 things you can outsource today:

1. Website design and creation

You can easily outsource the full design of your website, or someone to make simple tweaks and edits, or even ensure your site is kept up to date and threat free from hackers

2. Advertising and marketing:

Why not outsource your online marketing, social media and even your newsletters? There are plenty of VAs, and experts with these skills. This would free up so much of your time so you can work on things you’re amazing at!

4. Buying goods and services online:

Trying to buy goods and services online can at times be very taxing considering you will have to create online accounts and have to deal with the buyers or sellers, but outsourcing the services of experts ensures you get quality goods and quality services without having to sweat it out.

5. Profiling competition on social media:

It would be ideal to outsource the services of experts when trying to research your competitors on social media. Trying to do it yourself is likely to take a lot of time and resources, but the experts know their way around such researches.

6. Payroll services:

Instead of creating a payroll system, which would mean hiring an accountant, you could simply outsource the services online. This will help ensure that employees or contractors are paid on time and accurately. It will also save you from doing calculations.

7. Management of social networking sites:

If you are too busy to be always on your social networking sites then you could get the services of a virtual assistant to help keep your page active and busy.

8. Customer service:

You could outsource customer service by having an online expert/virtual assistant in place to always answer to complains, comments and inquiries. This gives you time to do other things.

9. Transcription services:

You can outsource the services of a transcriber from any location in the world. There are so many transcriptionists available right at your fingertips. These could include recorded class notes, memos or articles.

10. Order processing:

If you sell products online, you could be having so many orders coming in randomly that it would be wise to outsource the services of an expert to help with the order processing. This will ensure the products get delivered on time and in an orderly manner. Outsourcing is ideal for online businesses that do not have the space and money to pay employees, it makes it easier to have your work done from somewhere else and delivered to you digitally.

So there you have it…. my top ten tasks you can outsource today!

 

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Top tips for driving traffic from Facebook

Top tips for driving traffic from Facebook

Just like any other platform, if you want to drive traffic from Facebook then you first need to have an understanding of the people that use Facebook. Remember that Facebook is a social media, people are on there to socialize and look at pictures of cats and dogs and kids, not buy your latest course! But that doesn’t mean that you can’t sell your products through Facebook.

You just need to think of your audiences’ current mindset and see how you can spin your link to appeal to them.

That's your first tip

Make sure that the link you are sharing with your Facebook fans is relevant to them at the time they are on Facebook. So instead of going for the direct sell you might choose to share some funny content instead, something to get them onto your site where you can sell to them or collect their email addresses to sell to them later. Timing is everything with this kind of marketing and you need to give them what they want now so that you can take their money later!

Make sure that your headline is absolutely killer

A lot of Facebook users not only click through purely based on the title (headline) that you use in your post, but also share and like it before even clicking through. Studies have shown that the title that you use makes a much bigger difference to whether people will click your link than the text surrounding the link. To create a good title you might want to take a look at the kind of things that Buzzfeed uses, they have got title creation down to an art!

The most important factor when it comes to driving traffic...

The most important factor when it comes to driving traffic from a post is the image that you use in your post. Make sure than the image is attractive but also relevant to the link that you are posting, this is because deceiving your audience can cause negative reactions.

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Lastly...

you can go onto large pages and drop links in the comments. This might seem spammy but as long as the content that you are posting is related to the page your commenting on there isn’t an issue. The smarter and more subtle you can be with this kind of linking the better. What about just dropping the brand name so that people have to search for it themselves? Or a video? Use your imagination.

How to get more likes on your posts

How to get more likes on your posts

For starters, why is it important that you get more likes on your posts? Well, when someone likes a post on Facebook that post is then shared into their friends newsfeeds. This basically means that your posts will be able to reach people who arenít currently fans of your page or brand.

People concentrate far too much on the numbers of fans on their page, but they should really be concentrating on the engagement and reach.

So, how can we get more likes on our posts?

Pull on the heart strings

This is probably one of the most important things and that is to make sure that you are posting content that people want to be associated with. Letís say for example that you have a Facebook page to represent a local dentist. Itís unlikely that people are going to associate themselves (by liking) with a super long and boring medical study about tooth decay in adults. However, it may be more likely that they will associate themselves with a funny story that happened in a dentistsí office. Make sure that you are producing content that people feel comfortable being associated with.

Make it shareable

Secondly and building upon the first point, make it shareable. Often people may see your posts and associate with them but don’t find them funny or informative enough to like them or share them. You need to make sure that your posts are shareable. An example of a post that would be shareable might be ’10 things we all do in the dentist office’.  This will encourage people to tag their friends and family.

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Ask!

Ask. There’s a phrase up here in the North East ‘Shy Bairns Get Nowt’ Which basically means, if you don’t ask, you don’t get.

An obvious way might be to ask people at the end of your post to like and share it with their friends. Studies have shown that this can make a huge impact on the amount of likes a post receives. Or, you could ask people to tag their friends…

More than anything it’s important that the content that you are posting is relevant to your page. The people who are associate with your page are far more likely to ‘like’ a post which is relevant to them, rather than one that doesn’t even seem to be on the same topic as the page is.

Product Creation – The different types of products you can create

Product Creation – The different types of products you can create

The amount of information that is available on the internet these days is truly a mixed blessing – it comes with the following benefits and drawbacks:

  •   People have ready access to information but do not have enough time to read it. 
  •   There are so many types of information competing for attention. 
  •   There is an increasing number of competition selling low-cost information products.

 

So while the rewards may be great and profitable for some, the competition is tougher than ever before. The best way to tackle this challenge is to do your homework and learn about your ideal customers as much as you can. This will help you decide who to target, how to best position your products and what is the most effective way to present it.

Types of Information Products

So, what are the options available to you when it comes to selling information products? Below I’ll go over briefly the most popular products that are available, and proven to be very popular:

Ebooks

Ebooks or electronic/digital books are easily the most common and in demand type of information products available today. This is probably because it is the easiest and cheapest for of information product to can sell and buy. There are so many ebooks available on the market today, covering every imaginable topic and catering to different audience.

If you have a flair for writing or you feel you can be able to share expert advice and information on a specific field, you can consider creating your own ebook and sell it in the market. But of course, not any ebook will do. You will want to come up with one that will best appeal to your target audience. Here are the popular ones for your reference:

 

How To Information

This type of ebook offers important assistance on learning a new skill, enhance existing knowledge or provide an innovative approach to doing certain things. It can cover different topics such as social media, bookkeeping, coaching, cooking, learning a skill, dating and so much more.

If you plan on creating a how-to ebook, you should first take time to study your ideal client and find out what are the most significant concerns/issues/problems and create content that will be able to provide a solution to that problem.

Making Money Info

Another type of ebook is one that is geared towards offering information on how to make money. Most people, if not all are always interested in new ways of generating new income streams, especially if they’re self employed and looking at solutions for a passive income stream. If you have discovered how to generate income and make a serious profit doing something, then you might want to write about it and share your expertise.

 

Health And Fitness

With more and more people being conscious about their health, an ebook covering such topics would be perfect if you’re an expert in this area. This type of ebook covers various topics such as weight loss, natural remedies and muscle gain. Through the years, there will always be a great market for these information products.

Self-Help

These type of ebooks focus on providing relationship advice, such as dealing with a divorce or getting back an ex partner. There have been a growing demand for books that tackle gaining self confidence, dealing with stress, and becoming a better person.

Training and Skills Improvement

Whether people are genuinely interested in acquiring a new skill or trying to save money by doing things on their own, more and more people seek online resources on enhancing knowledge and improving a certain skill. This may include Photoshop tutorials or the basics of using social media.

Video Tutorials

Another type of information product that you can sell is video tutorials, which of course, provides information, depending on the particular topic you want to pursue. If you plan on offering training courses, video formats are highly recommended so you can demonstrate/discuss every step for your audience to see and observe.

If your tutorial involves navigating around the web or certain software, a screencasting software can be used to record every cursor action. A lot of people prefer video tutorials over written ones as it is easier to understand and it comes with better visual appeal, which is ideal for people who prefer watching instead of reading. Of course, there is also the fact that people can play and replay video tutorials whenever they need to. These are exactly what I provide in my training courses and also in my Tech Angel Club

 

Membership Sites

As the name suggests, you can basically make money by setting up a membership site and attract users to sign up. In my opinion it’s one of the  most overlooked income opportunity and a well known lucrative business model.

 

 

So these are the top money making channels for selling information products. At this point, you may think to yourself, “I don’t think I can pursue any of these” and come up with a number of reasons such as “I don’t know how to write or code” or “ I don’t have any brilliant ideas to sell”, well, think again.

Money does not grow on trees and nothing comes for free these days. If you are keen on gaining that financial freedom – whether you’re preparing for retirement or looking for a means to get out of the corporate rat race — why not sign up to my ‘Creating & Launching Your First Digital Product E-course’ . Discover how you can sell information products through strategic planning and innovative thinking.

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