When you hit a sh#t storm….

When you hit a sh#t storm….

You know, even an award winning Tech Angel f*ucks up every now and then… #justsaying 🙂

Too many times we hear the stories of how people succeed, how they are amazing, how busy they are, how they’ve secured yet another client, but how often do you get to hear about the shit storms they’ve landed themselves in?

I bet not often.

Well let me tell you about mine, warts and all, and what I intend to do about it.

So let’s go back nearly 3 weeks ago…..

Everything was just great, I was being visible, showing up in my business every day, super confident, winning mindset, and loads of brand new opportunities coming my way. Loads of people wanting to work with me, and I was ready to steam roll through the summer. I was already building up a waiting list for September and into October, and had a few urgent projects lined up that needed doing by the end of the month.

I was loving my business, and this was having a big influence on my home life too. Things were good.

I was however feeling overwhelmed, I do have a few associates I send work to when needed, but you see, I’m such a control freak I just have this ‘I will, and can do it on my own’ attitude. I’ll just work harder to get it all done.

So yeah, things were great!

Then…. I woke up with a stupid stiff neck. No biggie I thought. It would go in a few days, they always do don’t they?

Two days passed, and it didn’t go. In fact it got worse. The pain increased and started to go down my right arm, shoulder and my neck.

I couldn’t work as much as wanted because I couldn’t sit for long, but I still thought pain killers and a couple more days would keep it at bay and everything will be ok.

It wasn’t. I went to the docs who said I had possibly slipped a disk in my back and sent me on my way with some pain killers.

I headed to York in between to meet up with the amazing Rachel Smith – I so wanted to finally get to meet her, and of course this was my chance to finally get some clarity and much needed direction in my business.

Whilst I was there, we discussed the fact that I REALLY need an associate and delegate more in order to achieve my income goals… DUH! I know this, but gosh I’m poo at it… like I said, I’m a control freak. Of course this doesn’t do me or my business any favours, maxing out on time, and maxing out on the stress levels!

As the week went on the pain intensified and I could no longer run my business. I let my clients down, I lost work, hell I even lost a brand new client because I wasn’t 100% focussed and whilst I completed what was asked, it wasn’t up to my usual standard, so understandable she decided to part ways. I don’t blame her. This isn’t good!

An award winning tech angel losing her grip, losing integrity and losing the credibility she’s fought so hard to build up over the last 9 years.

Holy shit, this isn’t good.

So as I’m writing this, I’m sitting on the sofa on a Sunday afternoon, catching up on work after having a cervical epidural steroid injection (just yesterday)… I eventually went to see a private consultant who confirmed that I had 2 prolapsed disks in my neck.

I feel tons better, and in hardly any pain (hopefully it will stay that way).

But what I’ve learned is this….

Whilst I’m amazing at what I do when I’m 100% fit and in the zone, I’m utterly sh1t when I’m not!

Truth is, if I don’t show up in my business, then nothing gets done. How is that a solid foundation to grow?

Solution, make sure you’ve got a back up plan for when the sh1t storm lands. Outsource!! have a good team of mini me’s behind me…even the biggest control freak can control every now and again (in business and in life)

Autism – The importance of making things work

Autism – The importance of making things work

Talking about my personal life isn’t something I do in my business very often. I talk about my children but not greatly. I sometimes share pictures or events that we may be doing but that’s it.

One thing that many of you might not know is that I have a child with Autism. My kids are the reason I started my business, and that is the sole purpose of having to make this work, of course, loving what I’m doing helps greatly. I’m lucky that I do.

Whilst my eldest son Rhys is a happy go lucky, handsome charmer, and the age of 11 that charm is shining with the ladies already… (of course, I’m keeping them at arms length for now haha)

Rhys

 

Evan on the other hand has autism, he’s selectively mute and just doesn’t do social communication or activities very well, infact he dislikes a majority of people. He does however know football inside out, wrestling he’s like a walking dictionary, and is a dab hand and tech (follows his Mam).

Evan

Why am I sharing this anyway? 

I guess to give you an insight into my world, knowing that I have a business to run, being able to be there for my children, not just a child with additional needs it important and rewarding. I have no extended family living close, they’re all 300 miles away down south.

I still however have built up an award winning business, a fantastic range of clients, because I want to inspire my children and tech them that regardless of your abilities, strengths or weaknesses, you can truly achieve whatever you set your mind to.

We have days where meltdowns are epic, this week being one as we’re heading into Easter half term, his usual routine at school has been severely disrupted with all things he hates, competitions, arts and crafts and dressing up. I know that if I’m late I haven’t got the stress of explaining to my boss…I am the boss 😉 I manage my own diary, set times when I can’t take calls, I work when I can and when I want.

I love having my own flexible business, I have put courses, a membership club and programmes in place so that I can still earn money even when I have to take time off. Joys of generating a passive income! It’s the way forward.

So, if you’re struggling, wondering how you can build up your business around your family, around your lifestyle, or maybe around your job… if you really really want it, you can do it!

Like I said before, I have to make my business work. I have no other choice. Childcare isn’t an option, relying on family isn’t an option, so this is it.

I truly LOVE LOVE what I do, I’ve chosen what I enjoy working on, who I enjoy working with very carefully so that when I wake up in the morning I look forward to the day and not dread it.

tell me your story…….

 

 

10 Mistakes NOT to make when launching your business online

10 Mistakes NOT to make when launching your business online

I’ve worked with many businesses who want to develop online. Sometimes they’re complete newbies and all the tech stuff just makes them ill, or they might know exactly how to do it all, but perhaps don’t have the time, or they don’t have the interest in doing it. They just want it done.

Sometimes, they’re in between and come to me for advice and guidance on the best way forward.

Knowing how to start your business online without headaches is really important to the long term success of your venture, so I’ve come up with my top 10 things that people do a LOT, and how to avoid them.

1 – Waiting too long to launch/ Product service

Yep, number 1 on my list is waiting too long to actually launch! Just get it done already. You don’t need to have everything perfect. You don’t even need a website. Just start gathering your audience and get seen.

2 – Launching the wrong type of product/Service

You might think the product or service you’re offering is perfect. But does your audience? Knowing exactly what they need and want is THE most crucial element of your business. The last thing you don’t want to happen is spend hours, weeks, months on making everything perfect only to find out that no one buys. Gather your audience and ask them!

3 – Not knowing your audience well enough

Before you can ask your audience what they need and want, you need to be super clear on who they are. Their age, sex, are they male/female, both? what they like, dislike, what their problems are, what do they struggle with, where do they hang out?

You might have a few, but think about THE PERFECT customer, the ones that make your heart sing, the ones that make you want to jump out of bed in the morning.

Be as clear as possible. Once you’ve nailed that, then you’re laughing.

4 – Not listening to what they want

So you know who they are, you’ve asked them what they really want, listen to them! Like I said before, you might think what you’re offering is perfect, on your head be it if you still continue to launch your product/service if it’s no what they are asking for.

5 – Not being unique – What makes you stand out from the rest?

What makes you different? What makes you stand out from the other business who does the same as you? Why should people buy from you and not them?

Make this clear in your marketing.

6 – Lacking in passion – you need to love what you do

Maybe the initial concept is not what you clients need, so you’ve had to change your plan slightly. Whatever you decide to do, you need to LOVE IT! Lacking in passion for the business you have, the flame will soon die out, along with your business.

7 – Thinking it’s going to be easy

I always get the ‘oh you’re so lucky working for yourself’ I don’t see it as lucky. I see it as bloody hard work! Always marketing myself, always making sure I’m visible, answering emails at 11pm at night when I’m lying in bed. Always working, never being able to switch off.

Running a business online is tough BUT worth it! I LOVE what I do, I know my customers love what I do,  and I know the NEED and WANT the services I provide.

8 – Trying to do everything yourself

It’s the easiest thing in the world to do, think you’re superwoman, trying to do everything yourself. Trust me, the only want to grow you business is by building a team. Get people on your side who knows what they’re doing, find someone who is good at building websites, you might be able to do it, but an expert can do it twice as fast… (that’s just an example) Stick to what you know, stick to what you’re good at.

9 – Wasting time and money on the wrong tools

Gosh, I’m guilty of this one. Wasting money on the tools I don’t really need, or thought I did but never used them, or maybe not sure how! I’ve wasted endless of hours I will never get back on online platforms that promised the world, and just never got to see the time of day.

I now use a handful of platforms, know them inside out and use them with all of my clients too.

10 – Not believing in yourself

Mindset is a biggie, You need to know you’re blinking good at what you do! It’s true what they say, a positive mindset will attract positive things.

It’s easy to feel disheartened when a product launch goes flop, just do it again. Sometimes you lose, sometimes you win big, but it’s how you handle it and yourself that matters most. Like I said before, running an online business isn’t as easy game. But it is worth the effort.

Need more help?

Why not work with me one-to-one and become an Online Angel

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That annoying copycat and how I’ve learned to handle it

That annoying copycat and how I’ve learned to handle it

We’ve probably all been there. You come up with an amazing idea for a product, you launch it, you sell it, you smashed it… and a few weeks later ‘she’ appears with the same idea! AGAIN.

 

She being the person who LOVES everything you do, so has to copy it…

 

I used to really let it get to me, she event pinched some of my clients so sure, I was naturally pissed! For a bit anyway.

Spending endless hours putting things together, modules, setting it all out in a perfect structure, putting the pricing together, not to mention the marketing that goes into getting people interested enough to buy, and then for someone just to swan up and blatantly copy your whole idea, is just really deflating.

So what changed?

I realised I was awesome!

No, really, why else would ‘she’ want to copy me? If my ideas were crap, then ‘she’ just wouldn’t bother right?

I also realised that I wasn’t the only victim, ‘she’ had done it to others too, so I just smirked at the same old saying ‘Karma is a bitch’

So what did I do about it?

Did I shout, scream, call her on it?

NAH! I just ignored it.

I know I’m good at what I do, everything I put together has my heart in it. My blood. My sweat. My tears. Most importantly my customers in the forefront of my mind. I know people love my stuff because I’m ME! Equally her people like her for her (although one day they’ll maybe realise she isn’t 100% authentic – but that’s not my issue)

I’ve unsubscribed from her mailing list (how I was on there I don’t even know!), I blocked her from my pages, unfriended her on Facebook (oh yeah we were friends on Facebook too!), and removed myself from her stuff. I don’t see anything that she does so my mind isn’t consumed by her, and I’m not brought down by the negativity of the situation.

I figured that if she wants to copy my ideas, she can, but all she can see is what’s on the surface. She can’t copy the content, she can’t physcially be me, and most importantly she can’t possibly know what I have up my sleeve next.

The content is the easy bit, and can be copied. The rest, not so much.

Sure, somedays it gets to me, but not as much as it did. Now I just do my best to be me. Be true to myself, my clients & my prospects and know that I’m 10000% authentic. No copies, no imitations, just doing the best I can.

Have you been a victim of copying? Are you facing it now? 

What are you doing about it? 

I’d love for you to share your stories….

 

10 Things You Can Outsource Today

10 Things You Can Outsource Today

Outsourcing can be a real scary thought for a business owner, especially if you’ve never done it before. Handing over the responsibly to someone you’ve probably never met, it s huge deal! You know you need to do it, but you don’t know who to or even what!

You’re feeling overwhelmed, overworked and stressed, and there are simply not enough hours in the day to get everything done! BUT, this is a MUST if you want to grow your business.

So, here are 10 things you can outsource today:

1. Website design and creation

You can easily outsource the full design of your website, or someone to make simple tweaks and edits, or even ensure your site is kept up to date and threat free from hackers

2. Advertising and marketing:

Why not outsource your online marketing, social media and even your newsletters? There are plenty of VAs, and experts with these skills. This would free up so much of your time so you can work on things you’re amazing at!

4. Buying goods and services online:

Trying to buy goods and services online can at times be very taxing considering you will have to create online accounts and have to deal with the buyers or sellers, but outsourcing the services of experts ensures you get quality goods and quality services without having to sweat it out.

5. Profiling competition on social media:

It would be ideal to outsource the services of experts when trying to research your competitors on social media. Trying to do it yourself is likely to take a lot of time and resources, but the experts know their way around such researches.

6. Payroll services:

Instead of creating a payroll system, which would mean hiring an accountant, you could simply outsource the services online. This will help ensure that employees or contractors are paid on time and accurately. It will also save you from doing calculations.

7. Management of social networking sites:

If you are too busy to be always on your social networking sites then you could get the services of a virtual assistant to help keep your page active and busy.

8. Customer service:

You could outsource customer service by having an online expert/virtual assistant in place to always answer to complains, comments and inquiries. This gives you time to do other things.

9. Transcription services:

You can outsource the services of a transcriber from any location in the world. There are so many transcriptionists available right at your fingertips. These could include recorded class notes, memos or articles.

10. Order processing:

If you sell products online, you could be having so many orders coming in randomly that it would be wise to outsource the services of an expert to help with the order processing. This will ensure the products get delivered on time and in an orderly manner. Outsourcing is ideal for online businesses that do not have the space and money to pay employees, it makes it easier to have your work done from somewhere else and delivered to you digitally.

So there you have it…. my top ten tasks you can outsource today!

 

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Product Creation – The different types of products you can create

Product Creation – The different types of products you can create

The amount of information that is available on the internet these days is truly a mixed blessing – it comes with the following benefits and drawbacks:

  •   People have ready access to information but do not have enough time to read it. 
  •   There are so many types of information competing for attention. 
  •   There is an increasing number of competition selling low-cost information products.

 

So while the rewards may be great and profitable for some, the competition is tougher than ever before. The best way to tackle this challenge is to do your homework and learn about your ideal customers as much as you can. This will help you decide who to target, how to best position your products and what is the most effective way to present it.

Types of Information Products

So, what are the options available to you when it comes to selling information products? Below I’ll go over briefly the most popular products that are available, and proven to be very popular:

Ebooks

Ebooks or electronic/digital books are easily the most common and in demand type of information products available today. This is probably because it is the easiest and cheapest for of information product to can sell and buy. There are so many ebooks available on the market today, covering every imaginable topic and catering to different audience.

If you have a flair for writing or you feel you can be able to share expert advice and information on a specific field, you can consider creating your own ebook and sell it in the market. But of course, not any ebook will do. You will want to come up with one that will best appeal to your target audience. Here are the popular ones for your reference:

 

How To Information

This type of ebook offers important assistance on learning a new skill, enhance existing knowledge or provide an innovative approach to doing certain things. It can cover different topics such as social media, bookkeeping, coaching, cooking, learning a skill, dating and so much more.

If you plan on creating a how-to ebook, you should first take time to study your ideal client and find out what are the most significant concerns/issues/problems and create content that will be able to provide a solution to that problem.

Making Money Info

Another type of ebook is one that is geared towards offering information on how to make money. Most people, if not all are always interested in new ways of generating new income streams, especially if they’re self employed and looking at solutions for a passive income stream. If you have discovered how to generate income and make a serious profit doing something, then you might want to write about it and share your expertise.

 

Health And Fitness

With more and more people being conscious about their health, an ebook covering such topics would be perfect if you’re an expert in this area. This type of ebook covers various topics such as weight loss, natural remedies and muscle gain. Through the years, there will always be a great market for these information products.

Self-Help

These type of ebooks focus on providing relationship advice, such as dealing with a divorce or getting back an ex partner. There have been a growing demand for books that tackle gaining self confidence, dealing with stress, and becoming a better person.

Training and Skills Improvement

Whether people are genuinely interested in acquiring a new skill or trying to save money by doing things on their own, more and more people seek online resources on enhancing knowledge and improving a certain skill. This may include Photoshop tutorials or the basics of using social media.

Video Tutorials

Another type of information product that you can sell is video tutorials, which of course, provides information, depending on the particular topic you want to pursue. If you plan on offering training courses, video formats are highly recommended so you can demonstrate/discuss every step for your audience to see and observe.

If your tutorial involves navigating around the web or certain software, a screencasting software can be used to record every cursor action. A lot of people prefer video tutorials over written ones as it is easier to understand and it comes with better visual appeal, which is ideal for people who prefer watching instead of reading. Of course, there is also the fact that people can play and replay video tutorials whenever they need to. These are exactly what I provide in my training courses and also in my Tech Angel Club

 

Membership Sites

As the name suggests, you can basically make money by setting up a membership site and attract users to sign up. In my opinion it’s one of the  most overlooked income opportunity and a well known lucrative business model.

 

 

So these are the top money making channels for selling information products. At this point, you may think to yourself, “I don’t think I can pursue any of these” and come up with a number of reasons such as “I don’t know how to write or code” or “ I don’t have any brilliant ideas to sell”, well, think again.

Money does not grow on trees and nothing comes for free these days. If you are keen on gaining that financial freedom – whether you’re preparing for retirement or looking for a means to get out of the corporate rat race — why not sign up to my ‘Creating & Launching Your First Digital Product E-course’ . Discover how you can sell information products through strategic planning and innovative thinking.

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