Making it easy to buy from your website

Making it easy to buy from your website

Convincing your customers to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your customers are ready but don’t know how to buy from you? No matter how good you are at getting to people to buy, they won’t if they find the process difficult.

First, you need to ensure that visitors know exactly where you products are on your site, through clear navigation. Make it obvious i.e shop here or order here. Make it a clear call to action.

Also, do you offer multiple payment options? Most people feel comfortable paying via Paypal, and they can also pay via credit card using this method. The more options and the easier the options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.

On the other hand, you will want to prove that you are a credible merchant. How about after sales support? Who do they contact when they have problems after purchasing? Is this obvious on your aftersales? or on in the T&Cs on your site?

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximise your profits!

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10 Things You Can Outsource Today

10 Things You Can Outsource Today

Outsourcing can be a real scary thought for a business owner, especially if you’ve never done it before. Handing over the responsibly to someone you’ve probably never met, it s huge deal! You know you need to do it, but you don’t know who to or even what!

You’re feeling overwhelmed, overworked and stressed, and there are simply not enough hours in the day to get everything done! BUT, this is a MUST if you want to grow your business.

So, here are 10 things you can outsource today:

1. Website design and creation

You can easily outsource the full design of your website, or someone to make simple tweaks and edits, or even ensure your site is kept up to date and threat free from hackers

2. Advertising and marketing:

Why not outsource your online marketing, social media and even your newsletters? There are plenty of VAs, and experts with these skills. This would free up so much of your time so you can work on things you’re amazing at!

4. Buying goods and services online:

Trying to buy goods and services online can at times be very taxing considering you will have to create online accounts and have to deal with the buyers or sellers, but outsourcing the services of experts ensures you get quality goods and quality services without having to sweat it out.

5. Profiling competition on social media:

It would be ideal to outsource the services of experts when trying to research your competitors on social media. Trying to do it yourself is likely to take a lot of time and resources, but the experts know their way around such researches.

6. Payroll services:

Instead of creating a payroll system, which would mean hiring an accountant, you could simply outsource the services online. This will help ensure that employees or contractors are paid on time and accurately. It will also save you from doing calculations.

7. Management of social networking sites:

If you are too busy to be always on your social networking sites then you could get the services of a virtual assistant to help keep your page active and busy.

8. Customer service:

You could outsource customer service by having an online expert/virtual assistant in place to always answer to complains, comments and inquiries. This gives you time to do other things.

9. Transcription services:

You can outsource the services of a transcriber from any location in the world. There are so many transcriptionists available right at your fingertips. These could include recorded class notes, memos or articles.

10. Order processing:

If you sell products online, you could be having so many orders coming in randomly that it would be wise to outsource the services of an expert to help with the order processing. This will ensure the products get delivered on time and in an orderly manner. Outsourcing is ideal for online businesses that do not have the space and money to pay employees, it makes it easier to have your work done from somewhere else and delivered to you digitally.

So there you have it…. my top ten tasks you can outsource today!

 

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My 5 top tips for creating products that sell well

My 5 top tips for creating products that sell well

Digital products are no different from physical products in their need to be promoted in order to sell. If no one is interested in the product it doesn’t matter if it comes to you through your post box or as a downloadable file in your inbox.

Here are some tips to help your products to sell well from the beginning.

We know you don’t buy into the myth that simply having a website or creating a product will make you rich and famous. Good. We can move past the guff and go straight to the point.

How can you ensure that your product will connect with the audience in question and sell?

There are no guarantees in but you can tip the scales decidedly in your favor with some excellent advice.

So here are my 5 tips:

 

Build Relationships

The people who will buy your product need to be convinced that it will be beneficial to them. When you connect with your audience they learn to trust you. This can be done through email marketing and list building, as well as being active and engaging on social media. Stay connected to them with updates about the product and with what’s going on in your business in general. Accept their suggestions and try to incorporate them in your business. Respond to comments on your posts and interact with your readers.

 

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Gain Advice

This comes from other business owners. Offer advice in your area of expertise but also ask for it to make a stronger connection with your product and your customers. Network in Facebook groups, on social media pages etc, Make connections with people who are not direct competitors but work with people who will require your help.

 

Create a quality product

Use all the tools at your disposal to create a digital product that is both informative and appealing. Make sure your formatting is correct, the images are appropriate, the font is right and the ideas are sound. Test everything until the final product is just what you imagined it will be for you and the customers.

 

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Create a Sales Page

Sales copy takes a particular skill to write. You can learn it or hire someone else to incorporate your ideas into a cohesive and engaging page. Include all of the reasons why your product is important and what benefits it will have for the customer. Offer product previews so customers can get a snippet of what the actual product is like.

 

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Use customer reviews

Add reviews to your sales page that come from people who have bought and loved your product! This could even be from previous products. Encourage those who buy from you to write reviews as well for others to read. Customers are more likely to trust reviews from other customers just like them.

Getting a product to sell begins with the little things that are done before you offer it for sale.

Want to create and launch your first product?

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Case Study: Dawn moves into the digital world

Case Study: Dawn moves into the digital world

Let me start by saying I LOVE MY JOB!!

I just love love love working with clients and blowing their minds!!! Gosh that sounds so anal I know but really, when I work with clients who are so comfortable doing what they do in a physical capacity. Whether it being speaking, teaching, coaching etc in a classroom, on stage…whatever, and then they ask me to help them get online, I just love it!!!!

This is exactly what happened this month.. well yesterday was go live actually.

When Dawn contacted me she was just overwhelmed by the thought of having to move her business online. She had a website www.dawnbreslin.com, but it just wasn’t working for her. She wasn’t sure how to get things up and sell them to the big wide world.

Dawn Breslin, is absolutely amazing at what she does. She regularly features in the Psychologies magazine, she’s a Hay House author, speaker, tv & radio presenter.

Dawn realised that she needed to be able to deliver her coaching online. It’s the way it’s going now isn’t it? But she just didn’t know how.

TA DA.. Tech Angel to the rescue!!

I re-vamped her site and just brought it to life. A nice, fresh look, full of visuals, just how she asked.

This week we also launched her very first online course!! Well actually two courses!!!

Introduction to Harmonizing Life Design and Mindfulness for beginners with Maggie Kay. I am so proud of her.

We created brand new sales pages, added a shop to her website and dished out a gorgeous campaign via Mailchimp…

This is just the beginning of her journey, and much more to come! Head over to her website www.dawnbreslin.com to check it out!

If you would like to discuss how you too can set up your material online to generate a passive income, then get in touch now!

Product Creation – The different types of products you can create

Product Creation – The different types of products you can create

The amount of information that is available on the internet these days is truly a mixed blessing – it comes with the following benefits and drawbacks:

  •   People have ready access to information but do not have enough time to read it. 
  •   There are so many types of information competing for attention. 
  •   There is an increasing number of competition selling low-cost information products.

 

So while the rewards may be great and profitable for some, the competition is tougher than ever before. The best way to tackle this challenge is to do your homework and learn about your ideal customers as much as you can. This will help you decide who to target, how to best position your products and what is the most effective way to present it.

Types of Information Products

So, what are the options available to you when it comes to selling information products? Below I’ll go over briefly the most popular products that are available, and proven to be very popular:

Ebooks

Ebooks or electronic/digital books are easily the most common and in demand type of information products available today. This is probably because it is the easiest and cheapest for of information product to can sell and buy. There are so many ebooks available on the market today, covering every imaginable topic and catering to different audience.

If you have a flair for writing or you feel you can be able to share expert advice and information on a specific field, you can consider creating your own ebook and sell it in the market. But of course, not any ebook will do. You will want to come up with one that will best appeal to your target audience. Here are the popular ones for your reference:

 

How To Information

This type of ebook offers important assistance on learning a new skill, enhance existing knowledge or provide an innovative approach to doing certain things. It can cover different topics such as social media, bookkeeping, coaching, cooking, learning a skill, dating and so much more.

If you plan on creating a how-to ebook, you should first take time to study your ideal client and find out what are the most significant concerns/issues/problems and create content that will be able to provide a solution to that problem.

Making Money Info

Another type of ebook is one that is geared towards offering information on how to make money. Most people, if not all are always interested in new ways of generating new income streams, especially if they’re self employed and looking at solutions for a passive income stream. If you have discovered how to generate income and make a serious profit doing something, then you might want to write about it and share your expertise.

 

Health And Fitness

With more and more people being conscious about their health, an ebook covering such topics would be perfect if you’re an expert in this area. This type of ebook covers various topics such as weight loss, natural remedies and muscle gain. Through the years, there will always be a great market for these information products.

Self-Help

These type of ebooks focus on providing relationship advice, such as dealing with a divorce or getting back an ex partner. There have been a growing demand for books that tackle gaining self confidence, dealing with stress, and becoming a better person.

Training and Skills Improvement

Whether people are genuinely interested in acquiring a new skill or trying to save money by doing things on their own, more and more people seek online resources on enhancing knowledge and improving a certain skill. This may include Photoshop tutorials or the basics of using social media.

Video Tutorials

Another type of information product that you can sell is video tutorials, which of course, provides information, depending on the particular topic you want to pursue. If you plan on offering training courses, video formats are highly recommended so you can demonstrate/discuss every step for your audience to see and observe.

If your tutorial involves navigating around the web or certain software, a screencasting software can be used to record every cursor action. A lot of people prefer video tutorials over written ones as it is easier to understand and it comes with better visual appeal, which is ideal for people who prefer watching instead of reading. Of course, there is also the fact that people can play and replay video tutorials whenever they need to. These are exactly what I provide in my training courses and also in my Tech Angel Club

 

Membership Sites

As the name suggests, you can basically make money by setting up a membership site and attract users to sign up. In my opinion it’s one of the  most overlooked income opportunity and a well known lucrative business model.

 

 

So these are the top money making channels for selling information products. At this point, you may think to yourself, “I don’t think I can pursue any of these” and come up with a number of reasons such as “I don’t know how to write or code” or “ I don’t have any brilliant ideas to sell”, well, think again.

Money does not grow on trees and nothing comes for free these days. If you are keen on gaining that financial freedom – whether you’re preparing for retirement or looking for a means to get out of the corporate rat race — why not sign up to my ‘Creating & Launching Your First Digital Product E-course’ . Discover how you can sell information products through strategic planning and innovative thinking.

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