Top 10 Instagram Tips

Top 10 Instagram Tips

Instagram is a fun way to stay in touch with your niche and get in front of your target audience. It’s easy, it’s convenient, and everything happens right on your smartphone. That makes it easy to do all your “Instagramming” on the run while you go about your busy day. You can work on growing your business through this popular app while you’re waiting at the office, in line at the grocery store, or even when you’re sitting in traffic.

While it is very easy to get started with Instagram, to make it work for marketing and see some measurable results, there are a few things you have to get right. Here are my top 10 tips for using Instagram to market your business.

Tip #1 – Use High-Quality Images

Instagram is very visual. If you don’t get the picture right, people will scroll right past it. Use good images to grab their attention.

 

Tip #2 – Post Niche Specific Content

It’s easy to run after the latest fad or idea to get more followers and increase your overall popularity. Don’t get off track. Stick to your niche and what your potential customers want to see, not the cute dog pictures that get you the most hearts.

Tip #3 – Use Hashtags in A Smart Way

Hashtags are a great way to connect content and help people find what they are looking for. Being specific helps you here as well.

Tip #4 – Encourage Your Audience And Customers To Post For You

You’ll grow your following much faster and increase your reach with a little help. Encourage your followers and particularly your customers to post for you. Encourage them to share pictures of how they use your products or services. Give them hashtags to use, and don’t forget to thank and reward them for their help.

Tip #5 – Use Your Profile And Profile Link Wisely

Your profile is important. Refer people to it and the link to click from your image captions. Change it as needed and make sure it’s always up- to-date.

Tip #6 – Use Instagram To Tell Your Story

We respond to and remembers stories much better than facts. Use our images to tell stories.

Tip #7 – Give Them A Reason To Click Through

Make a good offer and write a strong Call to action if you want them to click through to your site.

Tip #8 – Create And Track Easy Links

Create easy to remember and type links. Track how often they are clicked on from Instagram, so you know what works and what doesn’t.

Tip #9 – Do More Of What’s Working

Track your progress and analyze the posts that work well for you. Do more of that.

Tip #10 – Engage And Communicate With Your Future Customers Social media

– including Instagram isn’t just about getting out there in front of your target market. It’s about engaging with them. Encourage comments, pay attention to your followers’ posts and use Instagram as a two-way communication tool.

The Steps to Email List Building

The Steps to Email List Building

Step 1: Having the Right Mindset Is Crucial

Ensure that you have the right mindset when going into email marketing because emailing a subscriber list repeatedly with offers that don’t appeal to them will will do two things for you:

  • It will cause you to lose subscribers QUICKLY!
  • You may also suffer from SPAM complaints to your email provider

The key to engagement

  • Engagement is key to profitability and success in email marketing- you MUST know WHO your subscribers will be, so you need to know exactly who are your soul clients and learn to connect with them.
  • Thinking what you can do for your customers and subscribers is key to success in email marketing, and in online marketing in general – so you MUST provide value every single time. So offer advice, tutorials, blog posts, special offers etc…

Step 2: What’s Your Deliver Method?

What type of email service will you be using? You can’t just use your outlook or gmail. You need to use a third part provider,  that automatically answers emails that are sent to it; without it, you’d have to send welcome/verification emails manually, which would be impossible, especially for larger lists (I’ve had clients do this in the past!)

Three of the most popular autoresponder services are:

• AWeber
• Active Campaign
• MailChimp

Research them and others based on services, features, pricing, etc. to find the best one for your business.

Step 3: Lead Magnets aka your valuable FREEBIE

Your free giveaway needs to be a valuable ebook/report/course etc. that will encourage people to give their contact information to you and join your list & hand over their email in return for it.

Best, most effective free giveaways are those that address a need or want of your soul client- research online via competitors’ websites and online forums that cater to your niche to find out what will make the best free giveaways.

Choose how to create the free giveaway.

  • Write/make it yourself.
  • Hire someone to do it for you

Step 4: Dedicating Your Landing Pages

Create a dedicated landing page using your preferred method of making Web pages or use your autoresponder’s landing page templates.

Landing Page Templates

This dedicated landing page should have fill-in-the-blanks for name and email address, plus should have a graphic that represents the ebook/report/software program.

Add social share buttons to your landing page so that people can share your landing page and free giveaway to friends, family, followers, fans on social media- utilise the power of viral marketing.

Step 5: Thank You Page List Building

Create a thank you page that will be displayed to the subscriber once he/she has submitted his/her contact info (via single opt-in) or after he/she has verified his/her subscription (via double opt-in).

  • Either create the thank you page on your website or use thank you page templates from your chosen email marketing provider i.e mailchimp
  • Add social media sharing buttons so that more people can learn about your free giveaway and so that more people will join your list.

Step 6: Welcoming Your New Subscribers

Welcome them to your list, ensure they received their free download by including a link to it – you can set this up automatically in your chosen email marketing provider.

Be sure to use the <first_name> tag that your autoresponder uses to ensure the first name of your new subscriber is used in your email, as personalisation can go a long way toward building trust with your new subscriber.

Offer to help the new subscriber with anything related to your topic of expertise by providing contact info (email, social media, free Facebook group, etc.).

Add Product Upsell to Your Free Offer

An upsell is usually an enhanced version of your free offer i.e I could offer an upsell of this blog post to a course showing you how to use Mailchimp… that is an upsell

  • Add a modified or enhanced version of your free offer for a low price in a first or early email to your subscriber.
  • Follow up with a few more messages for your upsell to the new subscriber over the course of the next few weeks using your autoresponder.

 

Step 7: Decide Email Frequency

It is crucial to provide value in every email to your subscribers and don’t waste their time.

Don’t put offers in all emails either; in fact, you should probably have a ratio of about 80%/20% content/offers ratio or no lower than   75%/25% content/offers ratio.

People will just unsubscribe and be put off.

If you need additional advice or help then feel free to join my FREE Facebook Group – Click here

4 Ways to Up Your Facebook Group Engagement

4 Ways to Up Your Facebook Group Engagement

When you have a Facebook group of your own, engagement can be one of the hardest things to consistently experience. And of course, without engagement, why have a Facebook group at all?

Engagement can be tricky. There are certain things people love to talk about and things they don’t. We’d all like to think that “if you build it, they’ll come,” but that’s certainly not the case with Facebook groups. They may join, but that won’t get them talking.

So, what will get your audience responding to you and each other? There are a few tricks of the trade that work to get people interacting. In this article, we’ll discuss four ways to increase the engagement within your Facebook group.

1.Ask questions.

Now ask more questions. People love to talk about themselves, so ask. This is, by far, the easiest way to at least have people begin responding to your posts. Ask questions related to your niche or group topic, and make sure you respond to each and every response you receive. Just answering a question is boring. Interacting with the owner of the group is not.

2.Think about your timing.

When is your audience using Facebook? If your audience tends to work a 9-5 job, they may not be online to see your posting at 10 am and 2 pm. If they are online perusing Facebook when they receive a notification of a new post in your group, they’ll be more apt to check it out and get involved. Social media auto-posters such as HootSuite and Buffer have analytics to help you determine the best times to post to get the most views, and ultimately the most engagement.

3.Photographs are king in Facebook groups.

More people look at posts with photos, and people are much more inclined to respond if it is a photo that is on-topic. Alternatively, you can create a pattern interrupt by using a shocking photo that is entirely not on-topic for your group.

4.Use surveys to find out what they want.

This is different than asking questions. Use a survey in your Facebook group to find out exactly what your members want to hear from you. Maybe they want more video content. Maybe they want more industry news. It depends on your niche and topic, but by asking your audience what they want, you can deliver that, and make the group fit what they’re looking for. That is bound to make them more interactive.

Join my FREE GROUP for those tech scaredy cats here

When you hit a sh#t storm….

When you hit a sh#t storm….

You know, even an award winning Tech Angel f*ucks up every now and then… #justsaying 🙂

Too many times we hear the stories of how people succeed, how they are amazing, how busy they are, how they’ve secured yet another client, but how often do you get to hear about the shit storms they’ve landed themselves in?

I bet not often.

Well let me tell you about mine, warts and all, and what I intend to do about it.

So let’s go back nearly 3 weeks ago…..

Everything was just great, I was being visible, showing up in my business every day, super confident, winning mindset, and loads of brand new opportunities coming my way. Loads of people wanting to work with me, and I was ready to steam roll through the summer. I was already building up a waiting list for September and into October, and had a few urgent projects lined up that needed doing by the end of the month.

I was loving my business, and this was having a big influence on my home life too. Things were good.

I was however feeling overwhelmed, I do have a few associates I send work to when needed, but you see, I’m such a control freak I just have this ‘I will, and can do it on my own’ attitude. I’ll just work harder to get it all done.

So yeah, things were great!

Then…. I woke up with a stupid stiff neck. No biggie I thought. It would go in a few days, they always do don’t they?

Two days passed, and it didn’t go. In fact it got worse. The pain increased and started to go down my right arm, shoulder and my neck.

I couldn’t work as much as wanted because I couldn’t sit for long, but I still thought pain killers and a couple more days would keep it at bay and everything will be ok.

It wasn’t. I went to the docs who said I had possibly slipped a disk in my back and sent me on my way with some pain killers.

I headed to York in between to meet up with the amazing Rachel Smith – I so wanted to finally get to meet her, and of course this was my chance to finally get some clarity and much needed direction in my business.

Whilst I was there, we discussed the fact that I REALLY need an associate and delegate more in order to achieve my income goals… DUH! I know this, but gosh I’m poo at it… like I said, I’m a control freak. Of course this doesn’t do me or my business any favours, maxing out on time, and maxing out on the stress levels!

As the week went on the pain intensified and I could no longer run my business. I let my clients down, I lost work, hell I even lost a brand new client because I wasn’t 100% focussed and whilst I completed what was asked, it wasn’t up to my usual standard, so understandable she decided to part ways. I don’t blame her. This isn’t good!

An award winning tech angel losing her grip, losing integrity and losing the credibility she’s fought so hard to build up over the last 9 years.

Holy shit, this isn’t good.

So as I’m writing this, I’m sitting on the sofa on a Sunday afternoon, catching up on work after having a cervical epidural steroid injection (just yesterday)… I eventually went to see a private consultant who confirmed that I had 2 prolapsed disks in my neck.

I feel tons better, and in hardly any pain (hopefully it will stay that way).

But what I’ve learned is this….

Whilst I’m amazing at what I do when I’m 100% fit and in the zone, I’m utterly sh1t when I’m not!

Truth is, if I don’t show up in my business, then nothing gets done. How is that a solid foundation to grow?

Solution, make sure you’ve got a back up plan for when the sh1t storm lands. Outsource!! have a good team of mini me’s behind me…even the biggest control freak can control every now and again (in business and in life)

Sales Funnels – What are they anyway?

Sales Funnels – What are they anyway?

Sales funnels are often talked about in internet marketing and throughout the entrepreneurial world, but very little people really understand what they are. Quite simply put sales funnels are put in place because the business is trying to get the potential customer to take a certain action in every stage of the sales journey (sales funnel) that will eventually lead to a sale or multiple sales.

For example, if you imagine the shape of a funnel, then you know it’s wide open at the top and narrow at the bottom.

When you have products or services to sell you are trying to get as many people as you can into your sales funnels because it’s much easier to maintain a customer than it is to acquire a customer.

Once you have a customer in your list, you can continually offer products and services to that person, which means more and more money in your pockets if they should take you up on your offers.

A simple sales funnel might be that you have written an ebook that you want to sell on weight loss. If you can get people to your website, then you can show them a sales page that offers your particular ebook on weight loss. If they make a purchase, then they get the ebook on weight loss – the end of the sales funnel.

But you can go that one step further and develop a lasting, long term relationship with your customer. So instead of sending the potential customer straight to a sales page, you could offer them a free mini ecourse on How to Lose 20 pounds in 10 days, naturally and without exercise. And all they have to do to get the course is submit their email address. That would be the 1st stage of the sales funnels this marketer has in place.

The mini ecourse offers great information that is beneficial to their customer and the more the customer reads the more they start to trust. After the mini ecourse is over you might offer them a low priced product that they can purchase. The 2nd stage of the sales funnel. And depending on what action that person takes will lead them to another part of the sales funnels.

Suppose you have a higher priced product that is closely related to your low priced product you offered, but has so much more value. You are not going to offer that product in the earlier stages of your sales funnel because if people don’t know you they don’t trust you and they certainly won’t buy from you. So sales funnels build trust and ultimately sales. However you decide to build your sales funnel think about what you want from your customer at every stage of the funnel and how you can profit while still offering value for every stage of the process.

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