You know, even an award winning Tech Angel f*ucks up every now and then… #justsaying 🙂
Too many times we hear the stories of how people succeed, how they are amazing, how busy they are, how they’ve secured yet another client, but how often do you get to hear about the shit storms they’ve landed themselves in?
I bet not often.
Well let me tell you about mine, warts and all, and what I intend to do about it.
So let’s go back nearly 3 weeks ago…..
Everything was just great, I was being visible, showing up in my business every day, super confident, winning mindset, and loads of brand new opportunities coming my way. Loads of people wanting to work with me, and I was ready to steam roll through the summer. I was already building up a waiting list for September and into October, and had a few urgent projects lined up that needed doing by the end of the month.
I was loving my business, and this was having a big influence on my home life too. Things were good.
I was however feeling overwhelmed, I do have a few associates I send work to when needed, but you see, I’m such a control freak I just have this ‘I will, and can do it on my own’ attitude. I’ll just work harder to get it all done.
So yeah, things were great!
Then…. I woke up with a stupid stiff neck. No biggie I thought. It would go in a few days, they always do don’t they?
Two days passed, and it didn’t go. In fact it got worse. The pain increased and started to go down my right arm, shoulder and my neck.
I couldn’t work as much as wanted because I couldn’t sit for long, but I still thought pain killers and a couple more days would keep it at bay and everything will be ok.
It wasn’t. I went to the docs who said I had possibly slipped a disk in my back and sent me on my way with some pain killers.
I headed to York in between to meet up with the amazing Rachel Smith – I so wanted to finally get to meet her, and of course this was my chance to finally get some clarity and much needed direction in my business.
Whilst I was there, we discussed the fact that I REALLY need an associate and delegate more in order to achieve my income goals… DUH! I know this, but gosh I’m poo at it… like I said, I’m a control freak. Of course this doesn’t do me or my business any favours, maxing out on time, and maxing out on the stress levels!
As the week went on the pain intensified and I could no longer run my business. I let my clients down, I lost work, hell I even lost a brand new client because I wasn’t 100% focussed and whilst I completed what was asked, it wasn’t up to my usual standard, so understandable she decided to part ways. I don’t blame her. This isn’t good!
An award winning tech angel losing her grip, losing integrity and losing the credibility she’s fought so hard to build up over the last 9 years.
Holy shit, this isn’t good.
So as I’m writing this, I’m sitting on the sofa on a Sunday afternoon, catching up on work after having a cervical epidural steroid injection (just yesterday)… I eventually went to see a private consultant who confirmed that I had 2 prolapsed disks in my neck.
I feel tons better, and in hardly any pain (hopefully it will stay that way).
But what I’ve learned is this….
Whilst I’m amazing at what I do when I’m 100% fit and in the zone, I’m utterly sh1t when I’m not!
Truth is, if I don’t show up in my business, then nothing gets done. How is that a solid foundation to grow?
Solution, make sure you’ve got a back up plan for when the sh1t storm lands. Outsource!! have a good team of mini me’s behind me…even the biggest control freak can control every now and again (in business and in life)
Sales funnels are often talked about in internet marketing and throughout the entrepreneurial world, but very little people really understand what they are. Quite simply put sales funnels are put in place because the business is trying to get the potential customer to take a certain action in every stage of the sales journey (sales funnel) that will eventually lead to a sale or multiple sales.
For example, if you imagine the shape of a funnel, then you know it’s wide open at the top and narrow at the bottom.
When you have products or services to sell you are trying to get as many people as you can into your sales funnels because it’s much easier to maintain a customer than it is to acquire a customer.
Once you have a customer in your list, you can continually offer products and services to that person, which means more and more money in your pockets if they should take you up on your offers.
A simple sales funnel might be that you have written an ebook that you want to sell on weight loss. If you can get people to your website, then you can show them a sales page that offers your particular ebook on weight loss. If they make a purchase, then they get the ebook on weight loss – the end of the sales funnel.
But you can go that one step further and develop a lasting, long term relationship with your customer. So instead of sending the potential customer straight to a sales page, you could offer them a free mini ecourse on How to Lose 20 pounds in 10 days, naturally and without exercise. And all they have to do to get the course is submit their email address. That would be the 1st stage of the sales funnels this marketer has in place.
The mini ecourse offers great information that is beneficial to their customer and the more the customer reads the more they start to trust. After the mini ecourse is over you might offer them a low priced product that they can purchase. The 2nd stage of the sales funnel. And depending on what action that person takes will lead them to another part of the sales funnels.
Suppose you have a higher priced product that is closely related to your low priced product you offered, but has so much more value. You are not going to offer that product in the earlier stages of your sales funnel because if people don’t know you they don’t trust you and they certainly won’t buy from you. So sales funnels build trust and ultimately sales. However you decide to build your sales funnel think about what you want from your customer at every stage of the funnel and how you can profit while still offering value for every stage of the process.